Marketers presented their sites for criticism before an audience at the AdTech conference last month, for tips on better optimizing them.
A site called Heymann Management (www.heymann-mgt.com), which does conference and event planning, was lacking a well-designed site map, says Ed Shull, CEO of online marketing company Click Squad, who presented the on-the-spot reviews. This behind-the-scenes site map linking to every page on a site helps search engines find each page.
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