Chief Marketer Staff

• Agencies

  Cross-Border Effort Busts Telemarketing Scam, Yields $1.5 Million in Redress

  U.S. victims of four Canadian telemarketing lottery schemes will receive $1.5 million in redress.

• Catalog-Driven Sales Continue to Shift Online: Study

  A new report by DoubleClick shows a continuing channel shift online in catalog-driven purchases.

• Pottery Barn Bolsters Williams-Sonoma’s Third Quarter Direct Revenues

  Williams-Sonoma Inc. reported net revenues for the third quarter ended Oct. 31 increased 14.2% to $722.8 million, versus $632.8 million in the third quarter of fiscal year 2003.

• Live from PROMO Expo: Reaching the Hispanic Mom

  (Promo) Hispanic buying power is expected to reach $1 trillion by 2010.

  And Latino women — key influencers and buyers — are more educated, more informed and more open to establishing relationships with brands that respect their cultural roots and language preferences than ever before, Bonnie Garcia, president of Market Vision, said Wednesday.

• Bassell Takes Over at Bravo

  Young & Rubicam Brands has named Gary Bassell chairman and CEO of the firm

• HSN Survey Shows Holiday Shopping Battle of Sexes

  A new HSN.com survey shows that both wives (75%) and husbands (74%) feel they have final say on how much their families spend during the holidays.

• USPS Mails 141 Million Holiday Guides

  Starting this Monday, the United States Postal Service began delivering its Shipping & Mailing Holiday Guide to 141 million addresses nationally, representing every household in the country.

• Bluestreak Names Ellis as Senior VP

  Newport, RI-based Online marketing firm Bluestreak has named Chuck Ellis senior vice president, technology and operations.

• List and Database News

  Mailing lists for rent

• Listline e-Newsletter

  Avrick Direct Inc. has reassigned management of the Creditindex Ultimate
  Credit Card Buyers list to Infocore Inc. More than 128 million records
  are maintained on this five-year master file.