* Unz & Co.
* Home Study and Career Development
* GroupLotto.com Superfile
* Text Messaging Database
* Families Caring for an Elder
* Guns for Fun/Hunters and Shooters
* Quick Cash Now
* Reader’s Digest Heath and Fitness

NEW LISTS

Unz & Co.
A list of 22,282 attendees, buyers and inquirers has become available from Unz & Co., a firm that offers products and services associated with regulatory compliance. The file includes seminar attendees and purchaser of manuals and reference software pertaining to international trade and transportation of hazardous materials. Sources include direct mail, trade shows and a Web site.
Selections: Number of employees, sales volume, gender, job title/function, max per company, SIC code, state/SCF/ZIP
Price: $130/M
Contact: Lewis Direct, Rebecca Winterson (413-562-8089; [email protected])

Home Study and Career Development
Postal and e-mail addresses are available for 1.8 million individuals who clicked for more information about home study programs. All responses were generated within the last 12 months through co-registration at Web sites offering free gifts, prizes and such. Sources include FreeGiftRewards.com, SuperRewards.com and PremiumProducts.com.
Selections: Monthly hotline, age, dwelling type, ethnicity, gender, homeowner, income range, interests/intent to purchase, mail order buyer, marital status, religion, language, state/SCF/ZIP
Price: $80/M
Contact: Avrick Direct Inc., Laurence Shoobs (805-683-6551; [email protected])

GroupLotto.com Superfile
More than 4.1 million records have been captured from three Internet sweepstakes sources. Postal and e-mail addresses and telephone numbers are available on monthly hotlines. Those listed responded to offers from Advertisers Clearinghouse, Grouplotto and PrizeAmerica.
Selections: Age range, gender, credit card, multi-responders, e-mail account type, cell phone number, date of birth, state/SCF
Price (hotlines): $95/M (postal); $150/M (e-mail); $250/M (telemarketing)
Contact: Adrea Rubin Management Inc., Ed Bezursik (646-487-3792; [email protected])

Text Messaging Database
Postal, e-mail and cell data has been collected for more than 15.4 million individuals with cell phone service. More than 60% of these individuals are under age 36. These individuals opted-in through e-mail to receive text messages at their cell phone.
Selections: Cell phone number, gender, rooftop radius, region, state/SCF/ZIP
Price: $175/M (base); $100/M (postal file)
Contact: Infinite Media, Jeffrey Hudes (914-949-1547, ext. 125; [email protected])

Families Caring for an Elder
This file is comprised of households whose family members include an aging parent or relative 65 or older. The count exceeds 2.1 million. A caregiver in the family is typically responsible for coordinating transportation and overseeing healthcare for an elderly person. Sources include public records, insurance filings, direct mail and online surveys.
Selections: Adult’s/child’s age, donor, dwelling type, education, ethnicity, gender, grandparent, homeowner, household income, length of residence, lifestyle, mail order buyer, marital status, occupation, telephone number, presence of children, Spanish speaking, state/SCF/ZIP
Price: $85/M
Contact: ListSolutions, Sandy Ostrander (732-729-0500, ext. 17; [email protected])

Guns for Fun/Hunters and Shooters
Some 585,000 names are available from this database. Most of those listed are politically conservative men who enjoy rifles, shotguns and pistols, whether for target practice, competition or hunting. Sources include subscriptions, surveys and purchase transaction data from the last 12 months.
Selections: Monthly hotline, age, income, Spanish speaking, parents, Republicans, lifestyle interests, state/SCF/ZIP
Price: $95/M
Contact: Beach List Direct, Patrick Kagan (615-356-1100, ext. 7310; [email protected])

Quick Cash Now
Consumers who received cash advances or short-term loans are identified on this 218,985-name list. Some used automobile titles or other forms of collateral. Most of these individuals are young singles with entry to mid-level jobs. Sources include e-mail, direct mail and telemarketing.
Selections: Monthly hotline, age, gender, state/SCF/ZIP
Price: $90/M
Contact: Acton Direct, Debb Bovett (402-742-2820, ext. 2832; [email protected])

CANADIAN LIST NEWS

Reader’s Digest Heath and Fitness
This file identifies Canadian consumers who purchased medical reference, fitness products and publications from Reader’s Digest. A total of 327,521 English and 99,428 French speakers are available. The average age of those listed is 45. Direct mail is the source.
Selections: Age, gender, income, new to file, paid, change of address, province, FSA
Price: $155/M (English speakers); $165/M (French speakers)
Contact: Cornerstone Group of Companies, Rosa da Silva (416-932-9555, ext. 309; [email protected])

* SourceMedia/Thomson Media

* State Democrats

* NASCAR Fans from M Culture

* Adventure Through Travel

* Commercial Building Products E-mail

* Corporate Trainers and Motivators

* Smith & Hawken

* People in the News

LISTS UNDER NEW MANAGEMENT

SourceMedia/Thomson Media

SourceMedia Inc. has named Edith Roman Associates Inc. to manage a portfolio of subscription lists that were previously owned by Thomson Corp. The new owner Investcorp recently changed name of this group from Thomson Media to SourceMedia. The appointment, effective March 31, includes SourceMedia’s master file with 595,000 postal subscribers, 225,000 subscribers with telephone numbers and 250,000 e-mail addresses. This data is derived from more than 30 paid and controlled circulation publications. Roman’s e-PostDirect affiliate will handle the e-mail records. The precise number of data cards to be issued by the new manager has yet to be disclosed, but lists from individual publications will be offered. Among the titles now published by SourceMedia are American Banker, Bank Technology News, U.S. Banker, Accounting Today, The Bond Buyer, Financial Planning, Employee Benefit News, Health Data Management and DM Review. ALC Data Management and Statistics had managed various lists from this portfolio when Thomson owned them.
Selections: Job title/function, one name per site, business/industry type, gender, application installed, programming language, purchasing authority, multibuyers, company size, SIC, state/SCF/ZIP
Price: $145/M (master file base)
Contact: Edith Roman Associates Inc., Claude Marada at 800-223-2194, ext. 760 or [email protected] (postal records); ePostDirect, Frank Cipolla at 800-409-4443, ext. 832 or [email protected] (e-mail)

State Democrats

ALC Data Management recently assumed management of several lists of Democrats from various states. The Golden State Democrats file from California is the largest with 233,531 records. Other lists of Democrats are available from Colorado, Florida, Hawaii, Maryland, New Jersey, North Carolina and Ohio, with counts ranging from 12,165 to 46,942. Inquiries for telemarketing will be considered. Names in the News Inc. previously managed these files.
Selections: Gender, state/SCF/ZIP
Price: $60/M to $70/M
Contact: ALC Data Management, Shawn Danitz at 609-580-2758 or [email protected][email protected]

NEW LISTS

NASCAR Fans from M Culture

A direct mail generated list of car racing enthuisasts has been launched. The NASCAR Fans from M Culture file features 597,353 fans. A segment of 279,430 fans who purchased products by mail from the last six months is also offered. Three-quarters of these individuals are homeowners. Sixty percent hold professional or managerial jobs.
Selections: Gender, ethnicity, religion, lifestyle, hobbies, adult/child age, income, presence of children, state/SCF/ZIP
Price: $95/M to $110/M
Contact: VentureDirect Worldwide, Nancy Liddane at 212-655-5153 or [email protected]

Adventure Through Travel

Consumers who purchased products from multiple travel-related catalogs are now available on the Adventure Through Travel file. This list contains 441,346 multibuyers from the last 12 months. The unit of sale is $125.
Selections: Quarterly hotline, gender, income, age, presence of children, state/SCF/ZIP
Price: $80/M
Contact: List Experts Inc., Iris Caralla at 727-669-2500 or [email protected]

Commercial Building Products E-mail

A list of 11,775 e-mail addresses of subscribers to Commercial Building Products magazine has come on the market. These individuals are responsible for specifying building products, land acquisition, project management and planning, insurance and financing for nonresidential commercial real estate construction. A postal list of subscribers has been on the market for some time.
Selections: Job title, state/SCF/ZIP
Price: $225/M (e-mail file)
Contact: Information Refinery Inc., Brian Clotworthy at 800-529-9020 or [email protected]

Corporate Trainers and Motivators

The Internet and direct mail are the sources for Corporate Trainers and Motivators, a recently assembled master file identifying 39,215 human resources professionals.
Selections: Job title, business/industry, state/SCF/ZIP
Price: $120/M
Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or [email protected]

NEWLY MANAGED INSERT MEDIA

Smith & Hawken

A/M Direct, the insert media division of Millard Group Inc., has been appointed manager for Smith & Hawken’s catalog blow-in and package insert programs effective April 1. An estimated 17.2 million catalogs are mailed annually. Only one insert can be blown-in each catalog, between 3-1/2 by 5 inches and 6 by 6-1/2inches. Up to five inserts will be placed in each of the 457,000 packages shipped annually, between 3 by 4 inches and 5-1/2 by 8-1/2 inches. The maximum weight for all inserts is .25 ounce. American List Counsel Inc. previously managed these programs.
Price: $36/M (blow-ins); $66/M (PIPs)
Contact: AM/Direct division Millard Group Inc., Meg Garabrant at 603-924-9262, ext. 2317or [email protected]

IN THE NEWS

People in the News

Simone Schoevaars, a list industry veteran of more than 15 years, is recovering from recent lung transplant surgery. Schoevaars most recently did consulting work for Direct Media Inc. She has also worked for Paradysz Matera and Acxiom. A fund has been established to help defray the cost of drugs that Schoevaars must now take for the rest of her life. Contact the Simone Schoevaars Idiopathic Pulmonary Fibrosis Relief Fund, 125 Mazie Drive, Pleasant Hill, CA 94523. Get well wishes may be sent to [email protected]

* National Street Machine Club

* Diehard Sportsmen

* Weight-Lifters Arnold Wannabes

* Sheridan Enterprises Opportunity Buyers

* Three Enhanced Infomercial Files

* Fairfield Mint

* People in the News

* Mother Earth News

* Frederick’s of Hollywood

NEW LISTS

National Street Machine Club

A list of 33,000 members of the National Street Machine Club and subscribers to Street Thunder magazine has become available. Members spent an average of $5,500 within the last 12 months to restore and customize cars and trucks. An average member is 45 with a $65,000 household income. Ninety percent are homeowners. The source is direct-to-publisher. This file is not available for any type of credit offer.
Selections: Monthly hotline, paid, source, gender, state/SCF/ZIP
Price: $100/M
Contact: Chilcutt Direct Marketing, JoAnn Johnson at 903-577-1551 or [email protected]

Diehard Sportsmen

Mail order buyer, transaction and survey data were overlaid with demographics to build the Diehard Sportsmen file. Separate segments are available identifying golfers, boaters and fishermen, campers and hikers and TV sports watchers, with counts ranging from 2 million to in excess of 3.4 million records. The overall monthly hotline exceeds 300,000 records. Three-quarters of these individuals are men.
Selections: Gender, Age exact/ranges, income, length of residence, credit card, sporting interest category, 30-day new movers, state/SCF/ZIP
Price: $65/M (base)
Contact: Adrea Rubin Management Inc., Tom Mack at 646-487-3783 or [email protected]

Weight-Lifters Arnold Wannabes

Multiple direct mail surveys are the sources for a list of bodybuilders and weight lifters. A total 164,370 men and women are identified on the Weight-Lifters Arnold Wannabes list.
Selections: Quarterly hotline, household income, telephone numbers, adult/child age, presence of credit card, length of residence, gender, homeowner, marital status, lifestyle interests, mail order buyer, state/SCF/ZIP
Price: $90/M
Contact: Mail Marketing Inc., Bob Carr at 201-750-3222, ext. 22 or [email protected]

Sheridan Enterprises Opportunity Buyers

Direct mail buyers of an Internet marketing video are found on the Sheridan Enterprises Opportunity Buyers file. The initial first quarter count is 6,975. The unit of sale is $47.
Selections: Gender, state/SCF/ZIP
Price: $100/M
Contact: Macromark Inc., Bill Ochs at 845-230-6332 or [email protected]

UPDATED LISTS

Three Enhanced Infomercial Files

Three health products infomercial lists pulled off the market about six months ago are available again. A new list owner is now offering these records with enhanced demographic selections. Among the new selections offered are age, gender, household income and presence of children The Essential Health and Beauty Buyers file is the largest with 578,000 records. Next is the Star Treatment TV Buyers list with 512,000 records. Another file Belly Buster Infomercial Product Buyers has 256,000 names. Inquiries for telemarketing will be considered.
Additional selections: Monthly hotline, gender, credit card, state/SCF/ZIP
Price: $90/M
Contact: Listdata Management Services Inc., David Brill at 845-357-1881 or [email protected] and Oney Currithers at 845-357-1881 or [email protected]

Fairfield Mint

Catalog purchase affinity and CircBase readership data enhancements were recently introduced on the Fairfield Mint file. More than 107,000 records from the last 24 months are on this file. The average unit of sale was $75 for Fairfield’s die-cast miniature collectible cars, motorcycles and other replicas.
Selections: Demographics, Z-24 enhanced selections, state/SCF/ZIP
Price: $100/M
Contact: Millard Group Inc., Lynn Wallis at 603-924-9262, ext. 2438 or [email protected] and Liz Pereira at 603-924-9262, ext. 2581 or [email protected]

IN THE NEWS

People in the News

Eddie Faulkner has joined MKTG Services as an account manager in the compiled list sales division, based in Newtown, PA. Faulkner previously worked for Alvion Technologies and Accudata America.

Cori Kenny has become a sales executive at Mokrynskidirect in the list management division, located in Hackensack, NJ. Kenny formerly worked for American List Counsel Inc.

SPECIALS!

Mother Earth News

Through April 30 selections are available for no charge for those who test the Mother Earth News list. Some 251,000 subscribers are available. Contact ALC Data Management, Rob Odri at 609-580-2783 or [email protected]

Frederick’s of Hollywood

The gender selection fee on the Frederick’s of Hollywood list will be waived for test orders received by June 30. The last-12-month count includes nearly 150,000 men buyers. Contact Fasano and Associates, Laurance Shoobs at 818-728-9030, ext. 104 or [email protected] and Susan Gilbert at 818-728-9030, ext. 106 or [email protected]

* Penton’s Technology Group Files

* Primedia Business Magazines

* Apparel Magazine

* Lifestyle’s Senior Internet Shoppers

* IT White Papers Inquirers from 101 Communications

* James Direct Health Buyers

* Muscle Car News

* DRG Modeling Master File

LISTS UNDER NEW MANAGEMENT

Penton’s Technology Group Files

Penton Media Inc. has appointed MeritDirect to manage its technology group files effective April 1. The technology group includes business technology and enterprise information technology publications. Penton’s enterprise IT files consist of subscribers to Windows IT Pro, SQL Server Magazine, iSeries News and ePro Magazine. Altogether the enterprise IT files contain more than 400,000 postal names and nearly 120,000 e-mail addresses. The appointment also includes Internet World’s 200,000 subscribers. Business Finance and Business Performance Management make up Penton’s business technology group. Business Performance Management is a new-to-market file. When the appointment becomes effective MeritDirect will manage Penton’s complete list portfolio, consisting of more than 2 million postal, e-mail and database records. Lake Group Media Inc. presently manages the Business Finance File with 49,788 records. Edith Roman Associates Inc. has represented the other files.
Selections: Industry, job title/function, number of employees, sales volume, purchasing authority, state/SCF/ZIP
Price (tentative): $225/M to $250/M (postal records); $325/M to $420/M (e-mail records)
Contact: MeritDirect, Jeff Moriarty at 847-492-1350, ext. 14 or [email protected]

Primedia Business Magazines

Primedia Business Magazines & Media Inc. has chosen Walter Karl Inc. to oversee its magazine postal, telemarketing and e-mail subscription files, effective April 4. This portfolio includes more than 70 lists with in excess of 3.2 million postal and 1.2 million e-mail records from 20 different business segments. These segments include agribusiness, communications, electrical and public services, entertainment, marketing and transportation. Some of the specific magazine files include Registered Rep, Farm Press, Fleet Owner, Broadcast Engineering, Fire Chief, Mix and Electrical Construction & Maintenance. Statistics presently manages this portfolio. (Primedia publishes Direct magazine and the Listline newsletter).
Selections: Job title, sales volume, number of employees, state/SCF/ZIP
Price (tentative): $85/M to $250/M (postal records); $220/M to $290/M (e-mail records)
Contact: Walter Karl Inc., Rosalie Garcia at 845-732-7027 or [email protected] (postal records); Kathleen Gaynor at 646-336-4153 or [email protected] (e-mail records)

Apparel Magazine

Edgell Communications Inc. named Rubin Response Management Services Inc. to manage the circulation list of Apparel magazine. Among these 18,000 subscribers are brand marketers, apparel manufacturers, executives and business professionals in the apparel industry. Edgell acquired this magazine title earlier this month from VNU Inc. Edith Roman Associates Inc. was the prior list manager.
Selections: Job title/function, product, business/industry, state/SCF/ZIP
Price: $150/M
Contact: Rubin Response Management Services Inc., Donna Lundell at 847-619-9800, ext. 166 or [email protected]

NEW LISTS

Lifestyle’s Senior Internet Shoppers

Men and women, 55 and older, who purchased products and services via the Internet with a credit card are gathered on the Lifestyle’s Senior Internet Shoppers list. More than 3.8 million postal records are offered. There are also 643,817 e-mail records available. The sources include the Internet and direct mail, including e-mail responders, subscriptions and self-reported survey and questionnaire data.
Selections: Hotlines, household income, homeowner, age, marital status, presence of children, interests and hobbies, telephone numbers, mail responsive, religion, state/SCF/ZIP
Price: $85/M (postal records); $125/M (e-mail records)
Contact: Lifestyle Change Communications, Stuart E. Engel at 770-218-8200, ext. 230 or [email protected] and Brandy Cantrell at 770-218-8200, ext. 219 or [email protected]

IT White Papers Inquirers from 101 Communications

A list of information technology professionals released by 101 Communications names 216,468 individuals who downloaded white papers and sought online training. The sources are direct mail and online registrations at MCPmag.com, CertCities.com and ADTmag.com.
Selections: Job function, business/industry, state/SCF/ZIP
Price: $300/M
Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or [email protected]

James Direct Health Buyers

Buyers who responded to direct mail or space advertising to purchase books dealing with health topics have become available on the James Direct Health Buyers file. Nearly 20,000 buyers from the first quarter are identified. Titles sold include “The Vinegar Book,” “2009 Natural Cures & Simple Ways to Live Smarter,” and “Castor Oil: A Miracle Cure.” Women placed 60% of these orders. The unit of sale was $18.
Selections: Gender, state/SCF/ZIP
Price: $110/M
Contact: Macromark Inc., Sheri Legeret at 845-230-6322 or [email protected]

Muscle Car News

A postal list of subscribers to Muscle Car News has come on the market. This free print and online magazine has 20,460 subscribers, including 9,697 from the last three months. Its content includes technical articles, information about car clubs, restoration and performance of muscle cars.
Selections: Quarterly hotline, state/SCF
Price: $85/M
Contact: L.I.S.T. Inc., Gerard Petrocelli at 516-358-5478, ext. 112 or [email protected]

UPDATED LISTS

DRG Modeling Master File

Dynamic Resource Group has introduced two types of modeling services on its database of 1.1 million records. The file is comprised of active buyers and subscribers from House of White Birches, Annie’s Attic, Clotilde Catalog and the Needlecraft Shop. One type of model, the good customer match identifies buyers on the DRG file that have similar characteristics to individuals on another customer file. A model is built by taking a sample from a selected customer file — and analyzing it compared to the enhanced characteristics from DRG’s database. The second type of mailed regression model involves analyzing 1,000 responses generated from DRG’s names to build a model for selecting names. More than 100 selects, including numerous interest categories are offered.
Selections: Age, ethnicity/religion, gender, income, interests, paid, presence of children, state/SCF/ZIP
Price: $90/M
Contact: Direct Media Inc. Justine Marino at 203-532-3737 or [email protected]

* Enterprise Marketing Solutions

* PC World Enhanced Database

* Jewish Awareness Foundation Donors

* Risk Takers and Money Makers Investors

* RFM Now African American Buyers

* Wine Country Network

* AccuList USA Pharmacists

* Thomas Publishing

* National Committee to Preserve Social Security and Medicare

* Mother Jones

NEW LISTS

Enterprise Marketing Solutions

Several postal and e-mail master files were recently introduced by the marketing services firm Enterprise Marketing Solutions Inc. These consumers responded to online or offline direct response offers. The EMSi Consumer Enhanced postal file is comprised of 52.8 million names. The corresponding e-mail file contains 34.1 million records. The Caregiver’s Home Companion lists contain 671,000 postal and 267,240 e-mail records. Finally, the Home-Based Business Digest newsletter files have 735,997 and 748,554 postal and e-mail records, respectively.
Selections: state/SCF/ZIP
Price: $70/M to $100/M (postal files); $85/M to $225/M (e-mail)
Contact: MeritDirect, Eva Perretti at 914-368-1033 or [email protected]

PC World Enhanced Database

PC World Communications Inc., a subsidiary of International Data Group, has launched the PC World Enhanced Database containing 749,479 records. This file will be enhanced quarterly with data from the Millard Group Cooperative Database. Data enhancements are added for selects such as adult and child age ranges, income, presence and type of credit cards, ethnicity, religion and lifestyle interests such as cooking, gardening, hunting and photography, in addition to purchase history data for mail, retail, Internet, credit or cash purchases.
Additional selections: Hotlines, business address, income, mail order buyers, source, state/SCF/ZIP
Price: $95/M
Contact: Millard Group Inc., Jim Long at 603-924-9262, ext. 2225 or [email protected]

Jewish Awareness Foundation Donors

Direct mail contributors to various political action committees are identified on the Jewish Awareness Foundation Donors list. There are 123,989 donors from the last 12 months listed. These individuals contributed to PACs such as the Metropolitan Council on Jewish Poverty, National Jewish Outreach Program, People for the American Way, Jewish World Review, UJA Federation, Western Wall Heritage Foundation and the Foundation for the Leadership of the Messianic. Men made 80% of these contributions.
Selections: Gender, quarterly donors, multi-donors, donation amount, income, state/SCF/ZIP
Price: $80/M
Contact: Macromark Inc., Bill Ochs at 845-230-6322 or [email protected]

Risk Takers and Money Makers Investors

Consumers who responded to two or more affinity offers are named on the Risk Takers and Money Makers Investors file offered by DataRich. Nearly 2.4 million records are available. This file was built from mail order buyer, transaction and survey data overlaid with demographics.
Selections: Gender, adult age exact/ranges, income, length of residence, credit card, category/sporting interest, 30-day new movers, state/SCF/ZIP
Price: $65/M (base)
Contact: Adrea Rubin Management Inc., Tom Mack at 646-487-3783 or [email protected]

RFM Now African American Buyers

A list of African American consumers has been assembled with retail point-of-purchase, mail order and online transaction and survey data. The last-12-month count for the RFM Now African American Buyers file exceeds 1.7 million.
Selections: Monthly hotline, merchandise categories, adult/child age/gender, dwelling type, homeowners, income, length of residence, marital status, number of household members, occupation, presence of children, radius pull, state/SCF/ZIP
Price: $85/M
Contact: Beach List Services Inc., Jim Ballengee at 877-295-8968 or [email protected]

Wine Country Network

A postal list of 16,130 wine connoisseurs was created from magazine, Internet and wine tour records. Some 10,000 e-mail records are available as well. These consumers have participated in charitable organizations’ events, toured wineries, entered sweepstakes, received Wine Country International Magazine or obtained information from a Web site.
Selections: Gender, state/SCF/ZIP
Price: $90/M (postal records); $150/M (e-mail records)
Contact: IdeaList Co. Barb Stanley at 203-754-5478 or [email protected]

NEW COMPILED LISTS

AccuList USA Pharmacists

A master file with 212,958 pharmacists derived from licensing records overlaid with Equifax lifestyle and demographic data has been launched.
Selections: Adult/child gender/age range; presence of children, teenagers, credit card buyers, demographic, dwelling type, ethnicity, homeowner, household income, length of residence, lifestyle, mail order buyers, marital status, one per site, telephone numbers, state/SCF/ZIP
Price: $50/M
Contact: Media Source Solutions Inc., John Salmon at 561-241-3003 or [email protected] and Michele Volpe at 415-893-8120 or [email protected]

SPECIALS!

Thomas Publishing

A $10/M discount is available through May 31 for all new tests of three files owned by Thomas Publishing Co. The counts for Industrial Equipment News, Inbound Logistics and Managing Automation range from 51,568 to 200,931. Contact Lake Group Media Inc., Daniel Grubert at 914-925-2449 or [email protected]

National Committee to Preserve Social Security and Medicare

A $25/M discount off the base price —– including all selects — is being offered through April 30 for mailers testing new lifestyle selects on the National Committee to Preserve Social Security and Medicare file. More than 1 million records are available. Contact Direct Media Inc., Peggy O’Keefe at 203-532-3760 or [email protected] and Mary Lavigne at 203-532-2343 or [email protected]

Mother Jones

The 184,000-name Mother Jones subscription file is available for $20/M off the base price for test orders received by May 31. Contact ALC Data Management, Rob Odri at 609-580-2783 or [email protected]

* Clinton Presidential Library Donors

* Democratic Donors to Female Candidates

* Multi-Sourced New Movers

* Medical Supplemental Healthcare Buyers

* Drum Magazine

* Newport News

* National Arbor Day Foundation

* People in the News

* Short Cuts

LISTS UNDER NEW MANAGEMENT

Clinton Presidential Library Donors

Walter Karl Inc. has assumed management of the Clinton Presidential Library Donors file. A total of 76,797 records are available. These direct mail generated donors contributed an average of $35 to build the library, a museum, as well as the Clinton center and a school. Carol Enters List Co. was the prior list manager.
Selections: Last-12-month donors, $5-plus/$10-plus donors, gender, state/SCF/ZIP
Sample usage: Southern Poverty Law Center, Emily’s List, Sierra Club, The Nation magazine, American Civil Liberties Union, Environmental Defense Fund
Price: $90/M
Contact: Walter Karl Inc., Maureen Northey at 845-732-7035 or [email protected]

Democratic Donors to Female Candidates

ALC Data Management has become the manager of the file Democratic Donors to Female Candidates. This universe of 170,024 donors was generated by direct mail. More than one-third of these individuals have given multiple donations to two or more candidates. Sixty-three percent of the contributors are men. The average donation is $100. Telemarketing inquiries will be considered. Names in the News Inc. previously managed these records.
Selections: Gender, prime donors, state/SCF/ZIP
Price: $70/M
Contact: ALC Data Management, Shawn Danitz at 609-580-2758 or [email protected] and Steve Kehrli at 415-886-6110 or [email protected]

NEW LISTS

Multi-Sourced New Movers

Data for the Multi-Sourced New Movers list comes from publishers, credit grantors, utility companies and homeowner deeds. Nearly 20 million records are being offered, including more than 1.8 million one-month hotline records, in addition to 3- and 6-month hotlines.
Selections: Hotlines, adult/child age, presence of children, bank/credit card presence, date of birth, donors, dwelling type, ethnic or religious group, gender, homeowners, new homeowners, mail order buyers, income, marital status, moved from outside of area, pet owners, telephone numbers, state/SCF/ZIP
Price: $75/M (base)
Contact: Beach List Services Inc., Jim Ballengee at 877-295-8968 or [email protected]

Medical Supplemental Healthcare Buyers

A list of individuals who purchased supplemental healthcare coverage over the last three months has become available. The count is 60,924. About 60% of these buyers are women who spent an average of $61. The Internet is the source.
Selections: Gender, payment type, purchase amount (ranges) telephone numbers, state/SCF/ZIP
Price: $80/M
Contact: American Name Services, Jen Rodabough at 801-235-8061 or [email protected]

Drum Magazine

Enter Music Publishing Inc. has introduced the subscription list for Drum, a music magazine about drummers and drumming. The count is 14,896, Three-quarters of these subscribers are single and 89% are men. Ninety-one percent of these individuals own a personal computer.
Selections: Gender, state/SCF/ZIP
Price: $120/M
Contact: Statlistics, Paul Cabiati at 203-778-8700, ext. 137 or [email protected]

NEW SELECTS

Newport News

Selects for Internet only and multi-channel buyers are now available on the Newport News list of women’s apparel buyers. The count for last-12-month Internet only buyers is 485,287. A total of 420,349 multi-channel buyers from the last 12 months are offered. The overall count for last-12-month buyers exceeds 1.8 million.
Additional selections: Hotlines, dollar amount spent (ranges), cash buyers, clearance merchandise, credit card, deferred credit, gender, last purchase, multibuyers, product, single purchase, state/SCF/ZIP
Sample usage: Aerosoles, Beauty Boutique, BrylaneHome, Carabella, Chadwick’s, Columbia House, Figi’s, Fingerhut Corp., Food Bank Co-op, Frederick’s of Hollywood, Harriet Carter Gifts, La Redoute, Lerner, Lillian Vernon, Swiss Colony, Windsor Collection, Yves Rocher
Sample tests: ABC Distributing Inc., Blair’s Women’s Apparel, Brylane Catalog Outlet, Crunch Fitness, Custom Missions Program, Domestications, Just My Size, Potpourri, QVC, Rescue Missions, Sierra Trading Post, SPCA, Union Rescue Mission, Venus Swimwear
Price: $100/M
Contact: Millard Group Inc., Lynn Wallis at 603-924-9262, ext. 2438 or [email protected] and Liz Pereira at 603-924-9262, ext. 2581 or [email protected]

National Arbor Day Foundation

The National Arbor Day Foundation has begun offering a change-of-address selection on its list of 711,326 active members, including 59,837 February hotline names. Altogether more than 150 list segments are offered by the foundation. These men and women paid $10 to $15 for annual membership. More than 100,000 purchased educational products, apparel, bulbs or trees by mail.
Selections: Hotlines, $25-plus buyers, adult/child age, areas of interest, gender, income, mail order buyers, multibuyers, state/SCF/ZIP
Price: $80/M (base)
Contact: RMI Direct Marketing Inc., Carol Forbes at 203-825-4634 or [email protected]

IN THE NEWS

People in the News

Thomas Connors has accepted a position as controller at MeritDirect, based in White Plains, NY. Connors has more than 20 years of financial management and accounting experience at firms such as Datalan Corp., Coopers and Lybrand and Ernst and Young.

Jim Ballengee has been named sales director at Beach List Services Inc. in Nashville. Ballengee formerly worked for Mailnet Services Inc.

Short Cuts

New fundraising and nonprofit rates, reflecting a $30/M discount off the regular base rate, are now available on the Reiman Country Store Catalog Mail Order Buyers file. The count for last-12-month buyers is 422,915. Contact Direct Media Inc., Mary Rose Arbagi at 203-532-2552 or [email protected]

* M. Lee Smith Business Executive Newsletter

* Castor for Senate

* Perfecta Delmar Hispanic Health Vitamin and Beauty

* I Give to Wildlife and Environmental Causes

* Converting Today

* Outdoor Activities

* Reiman Country Store Catalog

* Tamayo Miyares & Sherman U.S. Latino Businesses

LISTS UNDER NEW MANAGEMENT

M. Lee Smith Business Executive Newsletter

M. Lee Smith Publishers LLC has appointed Statistics as list manager. There are 201,004 records on the M. Lee Smith Business Executive Newsletter master file. Those listed are subscribers to titles such as Employment Law Letter, Federal Employment Law Insider, HR Insight, Benefits and Compensation, Overtime Revisited, Environmental Insider and Workers Comp Reporter. Worldata previously handled these records.
Selections: state/SCF/ZIP
Price: $125/M
Contact: Statlistics, Scott Perillo at 203-778-8700, ext. 132 or [email protected]

Castor for Senate

A list of 22,299 donors to the 2004 campaign of former Florida state senator Betty Castor (D) has been transferred to ALC Data Management. Half the donors live in Florida and the balance are distributed nationwide. The average donation is $55. No telemarketing is allowed. The prior list manager was Names in the News Inc.
Selections: Gender, state/SCF/ZIP
Price: $90/M
Contact: ALC Data Management, Shawn Danitz at 609-580-2758 or [email protected] and Steve Kehrli at 415-886-6110 or [email protected]

NEW LISTS

Perfecta Delmar Hispanic Health Vitamin and Beauty

A universe of 246,422 buyers has been assembled to launch the Perfect Delmar Hispanic Health and Beauty Product buyers file. Products sold include cosmetics, anti-aging and men’s potency products. The sources include point-of-purchase, space advertising, direct mail and direct response TV. The average unit of sale was $95.
Selections: Age range, gender, income, lifestyle, monthly hotline, telephone numbers, presence of children, teenagers, state/SCF/ZIP
Price: $90/M
Contact: Media Source Solutions Inc., John Salmon at 561-241-3003 or [email protected] and Michele Volpe at 415-893-8120 or [email protected]

I Give to Wildlife and Environmental Causes

More than 1.7 million donors are found on a list called I Give to Wildlife and Environmental Causes. The list was developed with self-reported direct mail data overlaid with mail order buyer, demographic and lifestyle data. California, Texas, New York and Florida have the largest counts,
Selections: Age, income, gender, state/SCF/ZIP
Price: $75/M
Contact: Chessie Lists Inc., Bob Lesser at 301-680-3633, ext. 109 or [email protected]

Converting Today

Polygon Media Ltd., a division of Wilmington Publishing PLC, now offers a postal list of 7,914 international subscribers to Converting Today, a magazine that covers topics related to printing equipment and materials. E-mail, telephone and fax marketing records are also being offered. Subscribers from more than 30 nations are available. The counts for the United Kingdom and Germany are the largest.
Selections: Job seniority/function, industry, number of employees, buy/specify, country
Price: $325/M (postal records); $375/M (telephone/fax records); $425/M (e-mail records)
Contact: Kroll Direct Marketing Inc., Alyson Cimler at 609-275-2900, ext. 101 or [email protected]

NEW COMPILED LISTS

Outdoor Activities

Online survey data is the source for the new-to-market Outdoor Activities list. More than 1.8 million names are on this file. These individuals indicated they participate in such activities as hunting, fishing, mountain biking, hiking, camping and bird watching. Thirty percent of those listed are women.
Selections: Hotlines, age, gender, income, presence of children, interest/activity state/SCF/ZIP
Price: $85/M
Contact: ListSolutions, Sandy Ostrander at 732-967-1516 or [email protected]

NEW SELECTS

Reiman Country Store Catalog

A selection identifying last-12-month catalog buyers who also subscribe to one more of Reiman Publications’ magazine titles has become available on the Reiman Country Store Catalog Mail Order buyers file. In addition, selections have been added for cash and credit card buyers.
Additional selections: Dollar amount spent (ranges), hotlines, gender, large size, multibuyers, product, Nielsen County, state/SCF/ZIP
Price: $95/M
Contact: Direct Media Inc., Mary Rose Arbagi at 203-532-2552 or [email protected]

Tamayo Miyares & Sherman U.S. Latino Businesses

Multi-cultural marketing agency Tamayo Miyares & Sherman has added to its database a new selection for identifying newly established Latino businesses from the last 12 months. More than 4 million records are available. This file was compiled from census data as well as other public and business records.
Additional selections: Annual gross revenue, number of employees, name and gender, telephone numbers, recency, SOHO businesses, state/SCF/ZIP
Price: $180/M (base)
Contact: Sound Beach Marketing Partners LLC, Terry Hudock at 203-698-0708 or [email protected] and Debbie Tether at 203-270-8995 or [email protected]

* Occupant E-mail Database

* Jigsaw

* Cranes Today

* Ethnic Connections

* Epicurean Delight

* Hotline Direct Multichannel Buyers

* Jensen Tools/Contact East Catalog

* People in the News

NEW LISTS

Occupant E-mail Database

A double opt-in database of 15 million e-mail records is now available, designed for saturation e-mailings. Those named on the Occupant e-mail database responded to point-of-sale promotions by logging on to Web sites to receive discounts on their next purchase, redeem coupons or register products. Postal records are also available.
Selections: Adult’s/child’s age range/gender, demographic, dwelling type, ethnicity, homeowner, income, length of residence, lifestyle, monthly hotline, presence/number of children, teenagers, one per site, state/SCF/ZIP
Price: $70/M
Contact: Media Source Solutions Inc., John Salmon at 561-241-3003 or [email protected] and Michele Volpe at 415-893-8120 or [email protected]

Jigsaw

Start-up Jigsaw Data Corp. is offering a 300,000-record list of those who buy, sell and trade business contact information through Web site Jigsaw.com. Registered members from this paid-subscription-based site receive points or cash for entering business contact information in Jigsaw’s database. E-mail and postal addresses are given.
Selections: Number of employees, gender, industry, job title/function, max per company, telephone numbers, state/SCF/ZIP
Price: $125/M
Contact: Direct Media Inc., Rich Parker at 203-532-2500 or [email protected] and Erik Smith at 203-532-2467 or [email protected]

Cranes Today

Wilmington Publishing Ltd.’s list of 20,017 international subscribers to Cranes Today magazine includes postal/e-mail records and telephone/fax numbers. The publication covers business topics dealing with construction cranes and other heavy-lifting equipment. The largest counts are available from the United States, United Kingdom and Germany. Orders to U.S.-based brokers and mailers will be shipped from the United Kingdom, where Wilmington is based.
Selections: Number of employees, job seniority, job category/function, business/industry type, industry code, region, country
Price: $325/M (postal records); $375/M (telephone/fax records); $425/M (e-mail records)
Contact: Kroll Direct Marketing Inc., Alyson Cimler at 609-275-2900, ext. 101 or [email protected]

NEW COMPILED LISTS

Ethnic Connections

A list of consumers who recently ordered phone service has been assembled based on ethnicity. The Ethnic Connections file includes more than 1.8 million records. Most named here are new movers. Counts and hotlines are available for African Americans, Hispanics, Spanish-speaking consumers and Asian Americans.
Selections: Ethnicity, religion, income, presence of children, credit cards, telephone numbers, language, gender, age, state/SCF/ZIP
Price: $100/M
Contact: Response Media Products Inc., Kara Quander at 770-936-6248 or [email protected]

Epicurean Delight

Online survey data was used to build the Epicurean Delight list, which identifies more than 1.1 million cooking enthusiasts. More than a third of these individuals reportedly placed catalog orders within the last 12 months. Among the individual cooking-category selects are gourmet, healthy, home style, baking, wines, cooking clubs and recipes.
Selections: Hotlines, age, gender, homeowners, income, presence of children, product buyers by brand name, cooking, state/SCF/ZIP
Price: $85/M
Contact: ListSolutions, Sandy Ostrander at 732-967-1516 or [email protected]

UPDATED LISTS

Hotline Direct Multichannel Buyers

New data sources have been added to the Hotline Direct database and a multichannel buyers list introduced. This new file identifies 2.4 million catalog buyers who responded to offers from one or more other marketing channels. The sources are catalogs, the Internet and retail point of purchase.
Selections: Hotlines, product interest, credit card buyers, demographic, homeowners, presence of children by age, pet owners, new movers, high-end/mid/low-end, telephone numbers, state/SCF/ZIP
Price: $85/M (base)
Contact: Sound Beach Marketing Partners LLC, Terry Hudock at 203-698-0708 or [email protected] and Debbie Tether at 203-270-8995 or [email protected]

Jensen Tools/Contact East Catalog

Stanley Works has combined two catalog division lists into a single file — Jensen Tools/Contact East Catalog. The Jensen file previously managed by Listworks Corp. was briefly off the market. A total of 50,657 buyers and inquirers are identified on the combined updated file. All those listed purchased tools or made inquiries.
Selections: Quarterly hotline, home/business address, buyers, product, one per company, state/SCF/ZIP
Price: $125/M
Contact: Macromark Inc., Mary Ellen Meyer at 845-230-6324 or [email protected]

IN THE NEWS

People in the News

John Ganis has been named a vice president of list management at MeritDirect. Ganis previously was president of list management at Edith Roman Associates Inc. MeritDirect also promoted Mike Soltis to vice president of list management, and Erin Devin and Justin Denhard to broker.

Nancy Scheufele has been appointed senior account executive in the wholesale division at Hugo Dunhill Mailing Lists Inc. She previously worked for InfoUSA.

* League of Women Voters

* 101 Communications Newsletter Files

* Javalobby.org

* Republican Issues Campaign PAC

* Scuba Divers

* AccuList USA Nurse Master File

* Best Buy Healthcare Catalog Blow-in

* Y-Visionary Statement Stuffer

* People in the News

* Clarification

LISTS UNDER NEW MANAGEMENT

League of Women Voters

ALC Data Management has assumed management of the League of Women Voters’ list of 56,579 donors from the last 24 months. The average direct mail-generated contribution is $25. Nineteen percent of those named here are men. Names in the News Inc. formerly managed this account.
Selections: Last-12-month hotline, gender, state/SCF/ZIP
Sample usage: American Association of University Women, American Civil Liberties Union, American Friends Service Committee, Amnesty International, Brady Campaign to Prevent Gun Violence, California League of Conservation Voters, Carter Center, Common Cause, Commonwealth Club of California, Death with Dignity Alliance, Democratic Congressional Campaign Committee, Democratic National Committee, Democratic Senatorial Committtee, Doctors Without Borders, Emily’s List, Friends of Hillary Clinton, Girls Inc., Greenpeace Foundation, Habitat for Humanity International, Hospice Education Institute, International Planned Parenthood, Macular Degeneration Research, NAACP Legal Defense and Educational Fund, National Abortion Federation, National Abortion Rights Action League, National Archives, New York Public Library, National Women’s History Museum, Nature Conservancy, Public Citizen, Public Radio, Religious Action Center for Reform Judaism, Sesame Street Workshop, Southern Poverty Law Center, U.S. Fund for UNICEF
Price: $75/M
Contact: ALC Data Management, Shawn Danitz at 609-580-2758 or [email protected] and Steve Kehrli at 415-886-6110 or [email protected]

NEW LISTS

101 Communications Newsletter Files

Postal and e-mail records from the ComplianceNow and Redmond Report newsletters are slated to become available in early April from 101 Communications, along with those from the new newsletter DataTrends. The publisher also plans to offer files for two other new newsletters due to launch in late April, SOATrends and MobileApp Trends. Altogether these files will contain roughly 90,000 records targeting information technology management professionals.
Selections: Budget, job function, business/industry, state/SCF/ZIP
Price: $175/M to $245/M (postal records); $300/M (e-mail records)
Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or [email protected]

Javalobby.org

An e-mail membership file generated from the Javalobby.org Web site network has come on the market. There are some 80,000 records naming information technology professionals who use Java technology. The file includes developers, architects and managers in many industries.
Selections: State/SCF/ZIP
Price: $375/M
Contact: L.I.S.T. Inc., Gerard Petrocelli at 516-358-5478, ext. 112 or [email protected]

Republican Issues Campaign PAC

Lists of 20,853 donors from the last 24 months and 16,540 from the last 12 months are available from the Republican Issues Campaign political action committee. Those named here gave $5 or more in response to telemarketing. The average contribution was $78.
Selections: State/SCF/ZIP
Price: $80/M (last-12-month donors)
Contact: Robertson Mailing List Co., Molly Lobaugh at 703-467-7416 or [email protected]

Scuba Divers

A list of 128,401 scuba divers from the last 12 months has been assembled from multiple direct mail surveys. Additional demographic and psychographic data is available.
Selections: Quarterly hotline, household income, telephone numbers, adult’s/child’s age, presence of credit card, length of residence, gender, homeowner, lifestyle, mail order buyer, state/SCF/ZIP
Price: $85/M
Contact: Mail Marketing Inc., Bob Carr at 201-750-3222, ext. 22 or [email protected]

NEW COMPILED LISTS

AccuList USA Nurse Master File

A new series of enhanced master files naming healthcare professionals and agencies is being prepared by AccuList USA. The already-released AccuList USA Nurse master file has more than 2 million records, including lifestyle and demographic data from Experian. Additional lists identifying treatment centers and clinics, psychologists, pharmacists, social workers, counselors and therapists, are expected to be out within a few weeks. The sources are public licensing records and enhancements have been overlaid.
Selections (nurse master file): Adult’s/child’s age range, credit card buyers, demographic, dwelling type, homeowners, ethnicity, gender, household income, job title, length of residence, lifestyle, mail order buyer categories, marital status, one per site, telephone numbers, state/SCF/ZIP
Price: $50/M (base)
Contact: AccuList USA, Mark Sherman at 954-923-5659 or [email protected]

NEW INSERT MEDIA

Best Buy Healthcare Catalog Blow-in

A blow-in program for the monthly Best Buy healthcare catalog has begun. More than 1.1 million copies are mailed annually. The catalog offers health products, most of them for married women. Each catalog will carry no more than one insert. The minimum size is 3-1/2 by 5 inches and the maximum is 5-1/2 by 5-1/2 inches, weighing up to .25 ounce.
Price: $35/M
Contact: LH Management Division, Leon Henry Inc., Debra Goldstein at 914-285-3456 or [email protected]

Y-Visionary Statement Stuffer

Y-Visionary Publishing LP’s statement program targets subscribers of men’s magazines. Recipients will include subscribers to Bow & Arrow, Drag Racer, Gun World, Import Racer, Knives Ilustrated, Private Pilot and Street Trucks. Some 672,000 statements are mailed annually. Each statement will carry up to two inserts, between 3 by 5 inches and 3-1/2 by 7 inches, and weighing up to .25 ounce.
Price: $45/M
Contact: MKTG Services, Kelly Gatto at 215-968-5020, ext. 156 or [email protected]

IN THE NEWS

People in the News

Stephen C. Mickolajczyk was recently named vice president of brokerage at 21st Century Marketing Inc. He’d been president of Catalyst Marketing’s brokerage division.

Clarification

Shoot magazine’s file (Direct Listline, March 21) has a new owner — DCA Business Media LLC.

* Shoot

* ASPE Seminar Attendees

* Sharper Mind

* Sophisticated Singles

* Square One Reward Buyers Germany

* Pay Day Loan Statements

* Romantic Homes Statement Stuffer

* Time Life Premium PIP

LISTS UNDER NEW MANAGEMENT

Shoot

Direct Media Inc. has been appointed manager of DCA Business Media’s Shoot magazine list. A total of 14,231 paid subscribers are available. This audience is comprised of creative directors, art directors and advertising executives responsible for the production of commercials in the U.S. and abroad. Edith Roman Associates Inc. was the prior list manager.
Selections: Business/industry type, job title/function, state/SCF/ZIP
Price: $135/M
Contact: Direct Media Inc., Mike Miles at 203-532-3851 or [email protected]

NEW LISTS

ASPE Seminar Attendees

The American Society of Professional Education (ASPE) has released a universe of 25,992 seminar attendees. This file identifies behavioral health professionals, including licensed counselors, marriage and family therapists, social workers, psychologists and clinicians. They paid $149 to attend a seminar. The sources are 80% direct mail and 20% telemarketing.
Selections: Recency, home/business address, one per company, state/SCF/ZIP
Price: $125/M
Contact: Edith Roman Associates Inc., Michael Costantino at 800-223-2194, ext. 748 [email protected]

Sharper Mind

Consumers who have taken dietary supplements that are supposed to increase awareness and memory are listed on the Sharper Mind file. A universe of 1.5 million records has been generated from space advertising, point-of-purchase coupon redemptions, online transactions and catalog sales.
Selections: Book buyers, vitamins/antioxidants, natural mood and energy lifters, lifetyle, recency, age, gender, telephone numbers, income, state/SCF/ZIP
Price: $90/M
Contact: Media Source Solutions Inc., John Salmon at 561-241-3003 or [email protected] and Michele Volpe at 415-893-8120 or [email protected]

Sophisticated Singles

A list of unmarried individuals, median age 38, with a median $58,000 income has been assembled. The count for the Sophisticated Singles files is 8.5 million. This file was built with mail order buyer, lifestyle survey and transaction data.
Selections: Age, income, gender, homeowners, bankcard holders, apparel shoppers, art and antique buyers, collectibles, ethnicity, mail order buyer category, health and fitness subscribers, online shoppers, music interest type, investors, travelers, pet owners, state/SCF/ZIP
Price: $65/M
Contact: Focus USA, Stephani O’John at 201-489-2525 or [email protected]

Square One Reward Buyers Germany

German opportunity seekers who paid a subscription service to enter multiple lotteries are available on a new-to-market file. Three thousand records generated in February are available on the Square One Reward Buyers Germany list. Direct mail is the source.
Selections: Hotline, gender
Price: $175/M
Contact: J.R. Direct Response International Inc., Jennifer Cowden at 604-940-0277, ext. 143 or [email protected]

NEW INSERT MEDIA

Pay Day Loan Statements

A statement program has been launched that targets recipients of short-term $500 loans. A projected 3.6 million Pay Day Loan statements will be mailed this year. Payments are automatically taken out of the borrower’s bank account. The source is the Internet. Statements will carry up to two inserts each. The minimum size for inserts is 3-1/2 by 5-1/2 inches, while the maximum is 3-5/8 by 8-1/2 inches, weighing up to .15 ounce.
Price: $50/M
Contact: Stanton Direct Marketing Inc., Diane Caruso at 603-673-1933 or [email protected]

Romantic Homes Statement Stuffer

Y-Visionary Publishing LP has launched a statement stuffer program targeting women who subscribe to Romantic Homes magazine. A projected 324,000 statements are mailed annually. Up to two inserts will be placed inside statements. The minimum size for inserts is 3 by 5 inches and the maximum is 3-1/2 by 7 inches, weighing up to .25 ounce.
Price: $45/M
Contact: MKTG Services, Kelly Gatto at 215-968-5020, ext. 156 or [email protected]

Time Life Premium PIP

Time Life has launched a monthly package insert program targeting buyers of video and music products. For this program inserts will be placed in packages, but outside of a collated envelope also placed inside packages. An estimated 3.6 million packages are shipped annually. This audience spends an average of $60 per order.
Price: $75/M
Contact: Millard Group Inc., A/M Direct division, Anthony DiNino at 603-924-9262, ext. 2144 or [email protected]

* Ziff Davis Media

* American Van Equipment

* Dice.com E-mail Master File

* Oncology and Oncology News International

* Growth Stock Alert

* Hollis Database Lists

* Heartland America

* People in the News

* Letters to the Editor

LISTS UNDER NEW MANAGEMENT

Ziff Davis Media

Walter Karl Inc. has secured an agreement in principle with Ziff Davis Media Inc. to take over management of its portfolio of postal and e-mail lists targeting information technology professionals. “We’ve reached an agreement with Walter Karl to serve as our list and database marketing partner,” said Ziff Davis’ Sara DeCarlo, vice president of consumer marketing and database management, in a prepared statement. This appointment is due to take effect sometime in April when new data cards will be released. The portfolio features approximately 22 million records from nine publications, including such titles as PC Magazine, Sync magazine, eWeek, CIO Insight, Electronic Gaming Monthly and Computer Gaming World. Worldata presently manages these lists.
Price (tentative): $170/M to $300/M (postal records); $200/M to $325/M (e-mail records)
Selections: Not available at presstime.
Contact: Walter Karl Inc., Kathy Elter at 845-732-7055 or [email protected] (postal files); and Tamara Fitzgerald at 914-697-5823 or [email protected]

American Van Equipment

Direct Media has been tapped to manage American Van Equipment’s list of 46,983 buyers from 2004. These customers are primarily contractors and repair technicians working in the construction and services industries. The average sale was $300 for products such as bins, shelving, ladder racks and truck boxes. Names of inquirers are also available. MeritDirect formerly managed this file.
Selections: Gender, business address, max per company/site, state/SCF/ZIP
Sample usage: NexTel, Wearguard, Hello Direct, OfficeMax, 4Imprint, Amsterdam Publishing, New Pig, CapitalOne, NEBS, Pitney Bowes
Price: $100/M (fourth quarter buyers)
Contact: Direct Media Inc., James Gallagher at 203-532-2450 or [email protected]

NEW LISTS

Dice.com E-mail Master File

Employee recruitment firm Dice Inc. recently began offering an e-mail list of 250,000 registered users of the Dice.com, MeasureUp.com, ClearanceJobs.com and TargetedJobFairs.com Web sites. These files identify various kinds of information technology job seekers.
Selections: Information technology professionals, Java, networking, system administrator, Linux, security clearance, training and certification, Internet security, IT management, project manager, state/SCF/ZIP
Price: 350/M
Contact: MeritDirect, Chris Kimball at 914-368-1019 or [email protected]

Oncology and Oncology News International

CME Inc. has released a pair of medical controlled circulation files identifying professionals associated with the study or treatment of tumors. The larger Oncology journal file consists of 23,392 subscribers, including physicians, residents and nurses. Oncology News International newsletter has 21,839 subscribers who are physicians, residents, nurses and pharmacy directors.
Selections: Specialties, office/hospital based, state/SCF/ZIP
Price: $150/M
Contact: Rubin Response Management Inc., Dorothy Crider at 847-619-9800, ext. 185 or [email protected]

Growth Stock Alert

Subscribers to Growth Stock Alert newsletter are available on a master file with 20,366 records. This file identifies investors who self-direct investments. Direct mail is the source.
Selections: Gender, state/SCF/ZIP
Price: $175/M
Contact: MetaResponse Group Inc., Dorothy Laudano at 954-360-0644, ext. 202 or [email protected] and Star Ursillo at 954-360-0644, ext. 213 or [email protected]

Hollis Database Lists

Hollis Publishing, a division of Wilmington Group PLC, has introduced to the U.S. market a portfolio of lists identifying advertising executives, corporate and events services, professional associations and music industry business services in the United Kingdom, which are derived from database and directory listings. Counts for various sub-segments within these files range from 442 to 34,669.
Selections: Telephone/fax numbers, type of ad agency, type of association, event/services categories, European PR categories, geographic
Price: $335/M
Contact: Kroll Direct Marketing Inc., Alyson Cimler at 609-275-2900, ext. 101 or [email protected]

NEWLY MANAGED INSERT MEDIA

Heartland America

General merchandise cataloger Heartland America has named Singer Direct Inc. manager for its blow-in and package insert programs; effective April 1, for orders with mail dates beginning May 1. Annual distribution for the blow-in inserts exceeds 55 million while the PIP runs in excess of 600,000. The maximum size for blow-in inserts is 6 by 6 inches and the maximum size for package inserts is 5-1/2 by 8-1/2 inches. American List Counsel Inc. presently manages these programs.
Sample usage: Citicorp, Geico, Littleton Coins, Custom Direct (blow-in); Sharper Image, Globe Life Insurance, Earthbox, Blair (PIP)
Price: $35/M (blow-in): $60/M (PIP)
Contact: Singer Direct Inc., Sandra Roscoe at 914-472-8819 or [email protected]

IN THE NEWS

People in the News

MKTG Services has announced three new hires. Jane McDonnell was named senior account executive. McDonnell’s responsibilities include overseeing accounts such as Paisano Publishing, Wilson Quarterly, Wildlife Land Trust, Civil War Preservation Trust and Smithsonian. She was formerly a list rental manager at 101 Communications. Sarah Lewis has been appointed list manager. Her duties will include cross-promoting files to brokers and mailers. She was previously a customer service rep at ALC Data Management. Kelly Gatto was hired to serve as an insert manager. Gatto previously worked for Sales Pro for Hire.

Letters to the Editor

I find the Direct Listline to be an extremely useful tool, however, I have to say that I am a little bit taken back by the Terri-Schindler Schiavo list posted in Thursday’s Listline.
This industry is facing an image problem just for this reason. The first word that comes to my mind is deplorable when thinking that someone is making money off a life-death situation.
Bob Cloutier
Senior Account Executive
Statlistics
Danbury, CT

* Lady Bird Johnson Wildflower Center

* Terri Schindler-Schiavo Foundation

* Cooperative B2B

* Zip Products Corvette Parts and Accessories

* New Movers Throughout the U.S.

* Scrapbook Trends Magazine

* National Magazine Exchange Offers Modeling Services

* Short Cuts

* Golf Digest Companies

LISTS UNDER NEW MANAGEMENT

Lady Bird Johnson Wildflower Center

Millard Group Inc. has been appointed manager of the Lady Bird Johnson Wildflower Center’s list of members and donors. A total of 9,489 records are available. Sixty-four percent of these individuals are women who donated $25. Names in the News Inc. previously managed this file.
Selections: Gender, state/SCF/ZIP
Sample usage: Gardener’s Supply Co., National Wildlife Federation, Texas Highways Magazine
Price: $75/M
Contact: Millard Group Inc. Ed Bezursik at 603-924-9262, ext. 2434 or [email protected] and Liz Pereira at 603-924-9262, ext. 2581 or [email protected]

NEW LISTS

Terri Schindler-Schiavo Foundation

Donors who contributed an average of $46 to cover legal expenses to block the removal of a feeding tube from a woman are now available on the Terri Schlinder-Schiavo Foundation file. There are 6,198 postal records available, including 4,429 with e-mail addresses. The source is e-mail.
Selections: State/SCF/ZIP
Price: $150/M (postal file); $500/M (e-mail file)
Contact: Response Unlimited, Scott Faircloth at 540-943-0841 or [email protected] and Greg Sholes at 540-943-0841 or [email protected]

NEW INSERT MEDIA

Cooperative B2B

Yellow Pages Inc. has introduced Cooperative B2B, a ride-along insert that will be included inside the existing Yellow Pages B2B Ride-Along. The Cooperative B2B insert will be four pages, 7 by 7-1/2 inches. Space is available for full or half page advertising, but inquiries for other formats will be considered. It will be folded. Up to 3 million cooperative inserts will be distributed annually.
Price: $12.50/M (full page); $6.75/M (half page
Contact: Stanton Direct Marketing Inc., Al Stanton at 607-734-1665 or [email protected]

NEW SELECTS

Zip Products Corvette Parts and Accessories

Zip Products Inc. has introduced selects by car model on its Corvette Parts and Accessories buyers and inquirers file. There are 117,029 buyers available, including 51,687 buyers. The unit of sale is $170. The sources are catalog, space advertising and the Internet.
Additional selections: Telephone numbers, gender, state/SCF/ZIP
Price: $90/M (buyers)
Contact: Kroll Direct Marketing Inc., Alyson Cimler at 609-275-2900, ext. 101 or [email protected]

UPDATED LISTS

New Movers Throughout the U.S.

E-mail records are now being offered on the New Movers Throughout the U.S. list, derived from Datagence’s Consumer Intelligence Master File, a cooperative database with more than 350 data sources. The current 90-day count for e-mail records is 54,546. The postal records count exceeds 1.2 million. The sources include public records, publications, credit granters and utility companies.
Selections: Adult age, children’s age range, demographic, homeowner, length of residence, lifestyle, marital status, monthly hotline, number of children, telephone numbers, state/SCF/ZIP
Price: $75/M (e-mail records); $85/M (postal records)
Contact: Datagence Inc., Kym Vance at 732-842-1001, ext. 103 or [email protected]

Scrapbook Trends Magazine

Ivy Cottage Scrapbook Magazine’s name was recently changed to Scrapbook Trends Magazine. The file contains 31,514 active subscribers, 95% are women. The sources are 80% direct mail and 20% package inserts.
Sample usage: Archiversonline.com, Bookspan, Camp Memory Makers, Current, DJ Inkers, Herrschners, House of White Birches, Primedia, Scrapbook Club, Scrapbook Expo, Sticker Planet
Selections: Gender, state/SCF/ZIP
Price: $100/M
Contact: American Name Services, Jen Rodabough at 801-235-8061 or [email protected]

IN THE NEWS

National Magazine Exchange Offers Modeling Services

The magazine subscription sales agent National Magazine Exchange (NME) recently began offering statistical modeling services with data from its master file containing 10.6 million records. ALC Data Management manages this file and the new modeling program. NME recently transferred database development and list fulfillment services to LMAS, a service bureau specializing in analytical modeling services. NME generates data from direct mail and inbound telemarketing. Two types of modeling services are being offered, good customer match and response model. The customer match model involves matching customer records with DME’s data to analyze variables to determine which variables are most likely to generate a predictable response. The response model scores response records to identify characteristics likely to generate a response from selected names in DME’s file. Contact ALC Data Management, Cyndi Lee at 914-524-5236 or [email protected]

Short Cuts

Names in the News Inc. recently began offering order and shipping status information on its Web site nai.biz.

SPECIALS!

Golf Digest Companies

A $10/M discount off the base price is available for testing any of the Golf Digest Companies’ lists. More than 1.5 million subscribers are available from the Golf Digest, Golf for Women and Golf World lists, as well as the Golf Digest Companies master file. Contact Direct Media Inc., Laura Tartaglia at 203-532-3845 or [email protected] and Mike Rovello at 203-532-2427 or [email protected]

* LifeLoop Entrepreneur E-mail

* Quantum Data Read It All

* Inspirational Notes Christian Music

* FreeERISA.com Employee Benefit Attorneys

* Spain Consumer Master File

* PC World Acknowledgement

* AutoSport Catalog Blow-in

* Short Cuts

NEW LISTS

LifeLoop Entrepreneur E-mail

Options Newsletter Inc. is offering an e-mail file of 370,000 business owners and entrepreneurs. Those listed subscribe to LifeLoop, a newsletter that reports on how to start and grow a business. The average age of subscribers is 41; their average annual household income is $104,000.
Selections: Age, gender, state/SCF/ZIP
Price: $175/M
Contact: Lake Group Media Inc., Daniel Baldino at 914-925-2426 or [email protected]

Quantum Data Read It All

Consumers who responded to a variety of Internet business book offers are named on the Quantum Data Read It All file. The count for the last 30 days is 150,000. Home addresses are provided. The unit of sale was $60.
Selections: Age, gender, SIC code, telephone numbers, state/SCF/ZIP
Price: $105/M
Contact: Fasano and Associates, Laurance Shoobs at 818-728-9030, ext. 104 or [email protected] and Susan Gilbert at 818-728-9030, ext. 106 or [email protected]

Inspirational Notes Christian Music

Consumers who indicated an interest in Christian or other inspirational music on a survey are identified on the Inspirational Notes Christian Music file. There are 142,717 records available on a last-30-day hotline and 13,762 Christian music club members. All on the file are said to be mail order buyers. The sources are direct mail and public credit records.
Selections: Age, bank cards, ethnic, religion, income, telephone numbers, presence of children, state/SCF/ZIP
Price: $90/M
Contact: RMI Direct Marketing Inc., Carol Forbes at 203-825-4634 or [email protected]

FreeERISA.com Employee Benefit Attorneys

An e-mail list of 9,603 employee benefit attorneys who registered at Web site FreeERISA.com is on the market. Thirty-nine percent of those named here are women. The site provides information about the Employee Retirement Income Security Act and forms for filing with the U.S. Department of Labor.
Selections: Size of company, job title, state/SCF/ZIP
Price: $175/M
Contact: ALC Data Management, Larry Karipides at 914-524-5256 or [email protected]

Spain Consumer Master File

This file names consumers living in Spain who have a registered e-mail address. They completed a survey which asked about their interests. Nearly 1.3 million records are available. The sources are direct mail and the Internet.
Selections: Gender, occupation, education, geographic
Price: $225/M
Contact: Davis Direct Worldwide, Andrew Jackson at 206-275-2532 or [email protected]

NEW INSERT MEDIA

PC World Acknowledgement

IDG Communications has started an insert program that targets subscribers of PC World magazine. PC World Acknowledgement targets roughly 360,000 subscribers annually who made payments or made change of address requests. Three-quarters of the subscribers are men. Up to two inserts will be collated into a 7-1/2 by 3-7/8-inch envelope. The ideal size for an outside insert is 7 by 3-3/4 inches.
Price: $46/M
Contact: AM/Direct Division, Millard Group Inc., Paddy Upton at 603-924-9262, ext. 2385 or [email protected]

AutoSport Catalog Blow-in

Automotive gift and gadget cataloger AutoSport has a new blow-in program. More than 5.7 million catalogs are mailed annually. This audience generally is comprised of college-educated married men age 35 to 64 who are homeowners. Each catalog will carry one insert, between 3 by 4 inches and 6 by 6 inches, weighing up to .25 ounce.
Price: $35/M
Contact: LH Management Division, Leon Henry Inc., Debra Goldstein at 914-285-3456 or [email protected]

IN THE NEWS

Short Cuts

ParadyszMatera will relocate its New York headquarters on Friday. The new street address will be 5 Hanover Square, New York, NY 10004; telephone 212-387-0300; fax 212-387-7647. The company also recently moved its California office to 180 Montgomery St., Suite 1050, San Francisco, CA 94104; telephone 415-489-7150; fax 415-658-8728.

* KCET Public Television

* Investment Quality Trends

* IEEE Spectrum

* Selective Health Plans

* Musical Notes

* Nasalguard

* Sweeps-Loving Donors

* Japanese List Hygiene

LISTS UNDER NEW MANAGEMENT

KCET Public Television

ALC Data Management now oversees a list of 81,006 members and donors who support KCET Public Television in Southern California. The average donation is $40. Direct mail is the source. Names in the News Inc. was the previous list manager.
Selections: State/SCF/ZIP
Sample usage: Alzheimer’s Association, Alzheimer’s Disease Research, American Cancer Society, American Lung Association, Arthritis Foundation, B’nai B’rith International, California State Parks Foundation, Children’s Hospital of Orange County, City of Hope, Doctors Without Borders, Father Flanagan’s Boys’ Home, Habitat for Humanity International, Los Angles County Museum of Art, Museum of Tolerance, National Geographic Society, National Multiple Sclerosis Society, National Parkinson’s Foundation, National Wildlife Foundation, Nature Conservancy, Norris Cancer Center, Project Angel Food, Recordings for the Blind and Dyslexic, Rescue Missions, Smile Train, Special Olympics Committee, U.S. Fund for UNICEF
Price: $75/M
Contact: ALC Data Management, Shawn Danitz at 609-580-2758 or [email protected] and Steve Kehrli at 415-886-6110 or [email protected]

Investment Quality Trends

Macromark Inc. recently assumed management of the Investment Quality Trends list, which names 15,809 subscribers and recent former subs. The unit of sale ranges from $55 to $560. Among the subscribers are executives at banks, insurance companies, mutual funds and brokerage firms, plus portfolio managers and investors. The sources are telemarketing and the Internet. Mal Dunn Associates Inc. previously handled this list.
Selections: State/SCF/ZIP
Sample usage: Morningstar, Tech Stock Insights
Price: $195/M
Contact: Macromark Inc., Andrew Olsen at 845-230-6315 or [email protected]

IEEE Spectrum

The Institute of Electrical and Electronics Engineers Inc. (IEEE) has appointed Statlistics as its list manager. The IEEE Spectrum master file features 118,000 paid members and subscribers to Spectrum magazine. The median age of this audience is 44, and typical annual household income is $107,000. Canadian and other international records are available. Direct mail is the source. This file was formerly managed in house.
Selections: Gender, job title/responsibility, line of business, state/SCF/ZIP
Price: $180/M
Contact: Statlistics, Connie Minnaugh at 203-778-8700, ext. 145 or [email protected]

NEW LISTS

Selective Health Plans

More than 330,000 postal and e-mail records for members of Selective Health Plans are now available. These individuals requested information or joined a medical services discount program by registering at SelectiveHealthServiceplans.com. Purchasers spent $84 to $134 per month to receive discounts on visits to doctors, hospital stays, prescriptions and eye care services.
Selections: Monthly hotline, age, gender, bank cardholders, children, ethnicity, homeowners, income, marital status, operating system, state/SCF/ZIP
Price: $95/M (postal or e-mail)
Contact: Direct Media Inc., Stephen Eustace at 212-931-8344 or [email protected]

Musical Notes

Direct mail survey data and public credit records are the sources for Musical Notes, a list of 406,857 consumers identified as being mail order buyers. They reportedly indicated an interest in a specific music genre. This information was compiled from a database.
Selections: One-month hotline, age, bank cards, ethnic, religion, gender, income, interests, telephone numbers, presence of children, state/SCF/ZIP
Price: $85/M
Contact: RMI Direct Marketing Inc., Walter Perkowski at 203-825-4615 or [email protected] and Carol Forbes at 203-825-4634 or [email protected]

Nasalguard

This is a postal list of 10,000 consumers who requested a free tube of Nasalguard, a topical gel for allergy and asthma sufferers. Buyers’ names are included as well. The average unit of sale was $10. The Internet is the source.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $116/M
Contact: Catamount Group, Kate McCall at 203-778-4110, ext. 13 or [email protected]

Sweeps-Loving Donors

More than 3.2 million individuals who entered a sweepstakes and contributed to one or more charities are named on the Sweeps-Loving Donors file. Most are married women, median age 48, who earn $37,000 a year. Sixty percent are homeowners and about half of those listed have children. The file was assembled from mail order buyer, survey and transaction data.
Selections: Gender, age, income, homeowners, children, gift buyers, book buyers, magazine subscribers, donors by type, Internet connected, bank cardholders, mail order buyer category, golfers, travelers, state/SCF/ZIP
Price: $65/M
Contact: Focus USA, Lori Collins at 603-635-1842 or [email protected]

IN THE NEWS

Japanese List Hygiene

Acton International Ltd.’s new Japanese list-hygiene services use technology it jointly developed with a Japanese firm. Data for correcting addresses can be applied singly to files or in combination with Japanese data-appending programs, according to Joe Andres, Acton’s senior list data manager. The technology took several years to develop and it recently was tested for 12 months. Contact Acton International Ltd., Joe Andres at 215-342-2006 or [email protected]

* Lodestone Solutions

* Quality Health

* Quantum Data Opportunity Knocks

* Extreme Outdoor Sports Adventurists

* Ogoplex Nutrition Supplement Buyers

* Real America Database

* Business Opportunity Master File Canada

* HFM Enriched Database

LISTS UNDER NEW MANAGEMENT

Lodestone Solutions

ALC Data Management has been named list manager by Lodestone Solutions, a medical database developer. The appointment covers four files the largest with 877,000 records is the Lodestone Solutions Heathcare Professionals master file. It identifies 350 categories of physicians, chiropractors, dentists, physician assistants, nurse practitioners, nurses and physical therapists. Lodestone also offers separate physicians, allied professionals and group practice medical professionals lists, with counts ranging from 54,000 to 560,000. Only practice addresses are provided; there are no home or billing addresses in these files, according to the list manager. Lodestone compiles data from hundreds of healthcare industry sources including physicians, group practices, surgery centers, radiology facilities and hospitals, which is validated by telephone. Merit Direct was the prior list manager.
Selections: state/SCF/ZIP
Sample usage: Pitney Bowes, Viking Office, National Crime Prevention, Amsterdam Printing, Reliable, Argosy
Price: $85/M
Contact: ALC Data Management, Jeff Marchant at 609-580-2910 or [email protected]

NEW LISTS

Quality Health

Quality Health has introduced three files generated from the health news Web site Qualityhealth.com. Five million individuals who registered online and requested additional information on health related and other marketing offers are available on the Quality Health Lifestyle list. There are 2.8 million records on the Quality Health R/X & Ailments postal file and 1.8 million on the corresponding e-mail file. These individuals requested product samples, coupons and special offers related to ailments.
Selections: Age, ailment, children, education, gender, income, marital status, specialty, state/SCF/ZIP
Price: $75/M to $175/M
Contact: Direct Media Inc., Stephen Eustace at 212-931-8344 or [email protected]

Quantum Data Opportunity Knocks

Men and women who responded to a wide range of online promotions are now available on Quantum Data Opportunity Knocks, a list with 340,000 postal records from the 30 days. E-mail and telemarketing records are also available. These consumers responded to business opportunity, self-improvement and education offers.
Selections: Age, state/SCF/ZIP
Price: $105/M (postal records); $115/M (e-mail records); $150/M (telemarketing records)
Contact: Fasano and Associates, Laurance Shoobs at 818-728-9030, ext. 104 or [email protected] and Susan Gilbert at 818-728-9030, ext. 106 or [email protected]

Extreme Outdoor Sports Adventurists

Thrill seekers who made purchases from various catalogs or subscribed to sports publications have been assembled on the Extreme Outdoor Sports Adventurists file. There are 729,443 postal records available.
Selections: BMX biking, bungee jumping, all terrain vehicle riding, kneeboarding, lacrosse, mountain biking, parachuting, paragliding, water skiing, windsurfing, white water rafting, skateboarding, snowboarding, mountain climbing, rock climbing, surfing, inline skating, trail running, age, gender, home/business address, income, state/SCF/ZIP
Price: $80/M
Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or [email protected]

Ogoplex Nutrition Supplement Buyers

Men and women who purchase a digestive supplement called Ogoplex are now available on a postal file. The last-12-month count is 131,456. The unit of sale is $28. Direct mail and space advertising are the sources.
Selections: Hotlines, age, credit card, gender, state/SCF/ZIP
Price: $100/M
Contact: Listdata Management Services Inc., David Brill at 845-357-1881 or [email protected] and Oney Currithers at 845-357-1881 or [email protected]

Real America Database

Direct mail buyers who purchased products through at least one other direct response media have been assembled on the Real America Database. More than 8.6 million records are available. The file was created with data provided by one list owner, which was previously only available as a select on the Infobuyers file.
Selections: Hotlines, age, income, gender, marital status, presence of children, homeowner, donor, product type, telephone numbers, multibuyers, state/SCF/ZIP
Price: $70/M
Contact: MKTG Services, Bob Royak at 678-942-2922 or [email protected]

CANADIAN LIST NEWS

Business Opportunity Master File Canada

Data from several business opportunity mailers have been assembled to build Business Opportunity Master File Canada. This list contains 51,443 records. The average unit of sale ranges from $100 to $2,500. Men made 72% of the purchases. Direct mail and telemarketing are the sources.
Selections: Business address, gender, telephone numbers, FSA/province
Price: $115/M (base)
Contact: American Name Services, Jen Rodabough at 801-235-8061 or [email protected]

UPDATED LISTS

HFM Enriched Database

Hachette Filipacchi Media U.S. Inc. has increased the frequency for updating the HFM Enriched Database to bi-monthly. Updated records through February will become available April 1, including a new 60-day hotline. The database was previously updated three times a year. The current universe exceeds 4.6 million active subscribers.
Selections: Gender, presence of children by age, occupation, telephone numbers, adult age range, median household income, credit cardholders type, 73 lifestyle categories, magazine title, marital status, mail order buyers, direct mail sold, direct-to-publisher sold, length of residence, median home value, source, state/SCF/ZIP
Sample usage: Allied Marketing Group, NexTel, Tufenkian Carpets, AARP Insurance, American Direct-AAA membership, Blue Cross/Blue Shield, Lincoln Insurance Group, Everyday Food, Guideposts, Popular Science, Redbook, This Old House,
Sample tests: Al & Eds Autosound, A Taste of California, Columbia House DVD, Gevalia Kaffee, Golfsmith Catalog, Sears for Kids, Shop Etc., Volkswagen, Gerber Life Insurance, Charles Schwab & Co., Fidelity Investments, American Thunder, Best Life Magazine, Columbus Monthly, Florida Style & Design, Maine Times, Martha Stewart Living, Runner’s World, Shape Magazine, Wine Spectator
Price: $80/M (base)
Contact: Hachette Filipacchi Media U.S. List Management, Mary Lauterbach at 212-767-6167 or [email protected]

* Get Organized

* PlayStation 2 Newsletter Subscribers

* Auction Powersellers Continuity Buyers

* Quantum Data Entertainment and Brand Everything

* Robotics Trends

* InStyle Homeowners

* Pitney Bowes Invoice Bang Tail

* Upscale Cruise Enthusiasts

LISTS UNDER NEW MANAGEMENT

Get Organized

Taylor Gifts Inc. recently appointed RMI Direct Marketing Inc. to manage its Get Organized catalog list. A total of 374,308 buyers are available. These customers spent an average of $85 for space savings products. Women placed 70% of the orders. ALC Data Management was the prior list manager.
Selections: Dollar amount spent (ranges), hotlines, cash/credit buyers, multibuyers, single purchase, product, state/SCF/ZIP
Sample usage: Alsto Catalog, Bits & Pieces, Bookspan, Brookstone Co., Coldwater Creek, Colorful Images, Current, Figi’s Inc., First Street, General Mills Inc., Hammacher Schelemmer, Herrington, Home Trends, Home Visions Direct, House of White Birches, JCP Media Corp., Lands’ End, Lillian Vernon, Paragon, Revere Products, Sporty’s, Touch of Class, Travelsmith, What on Earth, Wintersilks
Price: $100/M
Contact: RMI Direct Marketing Inc., Carol Forbes at 203-825-4634 or [email protected] and Hillary Taylor at 203-825-4631 or [email protected]

NEW LISTS

PlayStation 2 Newsletter Subscribers

CNET Networks Inc. has released a list of 744,890 paid subscribers to the PlayStation 2 Newsletter generated from the Web site Gamespot.com. Ninety-five percent of the subscribers are men, average age 27 with a $64,100 average household income.
Selections:Age, gender, home/business address, income, state/SCF/ZIP
Price: $80/M
Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or [email protected]

Auction Powersellers Continuity Buyers

A list of home-based entrenpreneurs who enrolled in a continuity program for information and discounts on inventory for operating an auction business has become available. The Auction Powersellers Continuity Buyers master file contains 237,826 records. Program participants spend $30 per month on a credit card. The average unit of sale is $250.Telephone numbers are available. Outbound telemarketing is the source.
Selections: Monthly hotline, gender, state/SCF/ZIP
Price: $95/M (base)
Contact: List Services Corp., Jesse Dudics at 203-791-4175 or [email protected]

Quantum Data Entertainment and Brand Everything

Consumers who responded to various online promotions offered on more than 500 entertainment Web sites are identified on the Quantum Data Entertainment and Brand Everything file. There are 190,000 records from the last 30 days available. Sixty-two percent of these people are men.
Selections: Date of birth, telephone numbers, state/SCF/ZIP
Price: $105/M
Contact: Fasano and Associates, Laurance Shoobs at 818-728-9030, ext. 104 or [email protected] and Susan Gilbert at 818-728-9030, ext. 106 or [email protected]

Robotics Trends

A postal and e-mail list has become available from Robotics Trends Inc., an online publisher and conference producer. There are 6,000 postal and 5,570 e-mail records available, including subscribers and attendees.
Selections: None offered
Price: $275/M (postal or e-mail file)
Contact: L.I.S.T. Inc., Gerard Petrocelli at 516-358-5478, ext. 112 or [email protected]

InStyle Homeowners

Data enhancements from Equifax and Time Inc. have been overlaid on the InStyle magazine subscription file to create the InStyle Homeowners file. It identifies 346,300 homeowners. Separate segments are available for homeowners with a $50,000 or higher income and homeowners with children, among others.
Selections: Hotlines, age, income, gender, lifestyle, source, state/SCF/ZIP
Price: $110/M
Contact: Millard Group Inc., Robin Lyons at 603-924-9262, ext. 2418 or [email protected]

NEW INSERT MEDIA

Pitney Bowes Invoice Bang Tail

Pitney Bowes has launched a statement program targeting quarterly postal meter rental customers and buyers of business products and supplies. Some 3.9 million statements are mailed annually. A maximum of two offers will be attached to payment remit envelopes in the Pitney Bowes Invoice Bang Tail program. Seventy percent of recipients are women.
Price: $25/M
Contact: LH Management Division, Leon Henry Inc. Debra Goldstein at 914-285-3456 or [email protected]

NEW SELECTS

Upscale Cruise Enthusiasts

A dozen new destination selects have been added to the Upscale Cruise Enthusiasts list, a prospect file containing more than 1 million records derived from online surveys, with data from sites such as statetourismboard.com. These include Antarctica, Arctic, Australia/New Zealand, Baltic Sea and Canada. The other new selects are Hawaii, Mediterranean, Orient, Pacific Northwest, Panama Canal, South Pacific and United Kingdom.
Additional selections: Alaska, Caribbean, Europe, Mexico, behavior, income, gender, presence of children, state/SCF (No ZIP)
Price: $100/m
Contact: Thomas Townsend & Kent, Kay Sheridan at 312-881-2061 or [email protected]

* Blender

* Phoenix Magazine/Phoenix Home & Garden

* American Prostate Society

* Lifestyle’s Hispanic Females in Charge

* CampusCareerCenter.com

* American Family Discounters

* Avid Audio Book Buyers

* DMexchange Lays Groundwork for Growth

* Listworks’ Creditors to Meet in April

LISTS UNDER NEW MANAGEMENT

Blender

Dennis Publishing Ltd. has chosen Lake Group Media Inc. to represent the Blender music magazine file. It contains more than 500,000 subscribers. Three-quarters of these subscribers are 18 to 34 with a $53,200 median household income. ALC Data Management was the prior list manager.
Selections: Hotlines, source, change of address, gender, paid, state/SCF/ZIP
Sample usage: Bank of America, Bookspan, East Bay Running Store, Full Sail Real World Education, Future Network USA, Playboy Enterprises Inc., Weider Publications, Working Assets
Price: $100/M
Contact: Lake Group Media Inc., Anthony Carraturo at 914-925-2460 or [email protected]

Phoenix Magazine/Phoenix Home & Garden

Cities West Publishing Inc. has signed up Walter Karl Inc. to manage the subscription lists for Phoenix and Phoenix Home & Garden magazines. The home and garden title has 55,117 subscribers, while Phoenix magazine has 47,448 subscribers. Listworks Corp. previously handled these lists.
Selections: Credit cards, paid, change of address, state/SCF/ZIP
Price: $95/M
Contact: Walter Karl Inc., Maureen Northey at 845-732-7035 or [email protected]

American Prostate Society

The American Prostate Society has appointed Infocus Marketing Inc. as manager of its list of 59,687 members and donors. The average contribution received is $15. Wilson Marketing Group formerly managed this file.
Selections: State/SCF/ZIP
Price: $110/M
Contact: Infocus Marketing Inc., Deanna Hatcher at 800-708-5478, ext. 3251 or [email protected]

NEW LISTS

Lifestyle’s Hispanic Females in Charge

A combination of direct mail data generated from surveys, catalogs and subscriptions, and public records have been assembled to build the Lifestyle’s Hispanic Females in Charge postal list. A total of 417,049 records are available. These women heads of households paid for direct mail purchases with a credit card. E-mail addresses are available for 60,179 records. Selections: Hotlines, household income, age, presence of children, length of residence, occupation, mail responsive, religion, interests and hobbies, telephone numbers, state/SCF/ZIP
Price: $85/M (postal file); $125/M (e-mail file)
Contact: Lifestyle Change Communications, Stuart Engel at 770-218-8200, ext. 230 or [email protected]

CampusCareerCenter.com

The employment recruiting firm CampusCareerCenter.com has introduced a master file of college students with 127,531 records. These employment seekers post resumes online. The sources for this list are online and on-campus registrations.
Selections: Graduation year, gender, state/SCF/ZIP
Price: $125/M
Contact: Macromark Inc. Andrew Olsen at 845-230-6315 or [email protected]

American Family Discounters

Magazine subscribers who responded to a direct mail upsell offer are found on the American Family Discounters list. Nearly 1.5 million records are available. The average unit of sale is $60. The average income of those listed is $35,000.
Selections: Monthly hotline, wine and food club members, discount dining club members, plants, flowers and floral arrangements, domestic/foreign travel,investment groups, couples only resort vacations, pet product and food, home electronics, magazine subscription plans, retail outlet shoppers, time-share rentals, state/SCF/ZIP
Price: $90/M
Contact: Media Source Solutions Inc., John Salmon at 561-241-3003 or [email protected] and Michele Volpe at 415-893-8120 or [email protected]

Avid Audio Book Buyers

Purchasers of books recorded on cassettes or CDs are identified on the Avid Audio Book Buyers file. There are 395,872 records from the last 12 months available.
Selections: Household income, telephone numbers, adult/children age, length of residence, gender, homeowner, marital status, lifestyle interests, state/SCF/ZIP
Price: $80/M
Contact: Mail Marketing Inc., Bob Carr at 201-750-3222, ext. 22 or [email protected]

IN THE NEWS

DMexchange Lays Groundwork for Growth
By Jim Emerson

American List Counsel Inc. and Millard Group Inc. the founders of DMexchange, a Web-based system for brokers, list managers and service bureaus to transmit list order and shipping information, are preparing to establish two boards to oversee future enhancements for this fledging list industry data exchange service. Plans are being finalized to create a board comprised of companies registered to use the DMexchange.com Web site with a rotating membership; in addition to an operations board for information technology professionals, said Larry Key, vice president of information technology and chief information officer at Millard. Three firms already use DMexchange regularly to communicate information with list brokers, ALC, Millard and Direct Media Inc. The founders hope to sign up 10 to 20 more participants within the next six months. Users access to data related to list orders and shipments online. The idea is to streamline and make the operational side of the list business more efficient with commonly used data formats. “It provides users with spread sheets on what’s been shipped. It cuts down on phone calls and faxes because the information is in the system,” Key said. The fee-based subscription service was launched Jan. 24 after more than a year of testing. Edison, NJ-based Generative Methods Inc., (GMi) developer of DMexchange applications and support services provider, recently refined the online reporting features of the system, said Anil Shibad, vice president of GMi. The next goal is to make the information available faster, he said.

Listworks’ Creditors to Meet in April

A creditors meeting has been scheduled April 12 in bankruptcy court for those affected by the Feb. 18th Chapter 7 bankruptcy filing of Listworks Corp. The meeting begins 10:30 a.m. at the U.S. Bankruptcy Court for the Southern District of New York, 300 Quarropas St., White Plains, NY.

* Taylor Gifts

* Rotowire Fantasy Sports Buyers

* Heldref Publications

* Jerry Baker Young Families

* Donors and Supporters of the Arts

* Future World Astrology Buyers

* Businesses with New Web Sites

* Online Plant Contact

LISTS UNDER NEW MANAGEMENT

Taylor Gifts

Taylor Gifts Inc. has appointed RMI Direct Marketing Inc. as its list manager. The total number of buyers on the Taylor Gifts catalog file is 437,821. The average unit of sale is $78. Sixty-eight percent these customers are women with a $40,000 average income. ALC Data Management previously handled these records.
Selections: Dollar amount spent (range), cash buyers, credit card buyers, multibuyers, product select, single purchase, gender, state/SCF/ZIP
Sample usage: Abbey Press, Alsto Catalog, ASPCA, Betty Crocker Direct Marketing, Blair Corp., Boardroom, Bolind Inc., Bradford Editions, Bronners Christmas Wonderland, Brylane, Carol Wright Sales, Century Photo, Chef’s Catalog, Citicorp Credit Services, Collections Etc., Dream Products Inc., Easter Seal Society, Figi’s Inc., General Mills Inc., Healthy Living, Johnson Smith Co., Lillian Vernon, Mason Shoe Co., Masseys Credit, MBI Inc., Mutual of Omaha, National Magazine Exchange, Office Depot, Paragon, Rodale Inc., Swiss Colony Inc., TV Guide, Vermont Country Store, Veterans of Foreign Wars, Wissota Trader
Price: $100/M
Contact: RMI Direct Marketing Inc., Carol Forbes at 203-825-4634 or [email protected] and Hillary Taylor at 203-825-4631 or [email protected]

Rotowire Fantasy Sports Buyers

Roto Sports Inc. has retained Walter Karl Inc. to manage the Rotowire Fantasy Sports Buyers file. This file consists of 113,163 subscribers from the last 12 months who paid $36 to $60 to receive information from Rotowire and play online fantasy sports. Subscribers receive information about baseball, football, hockey, football, college sports, NASCAR and golf. Ninety-seven percent of these individuals are men, 31 on average, with a $68,000 average income. TCI Direct List Brokerage & Management was the prior list manager.
Selections: Date of birth, sport select, income, gender, state/SCF/ZIP
Sample usage: ESPN Magazine, Chrysler Jeep, Sports Illustrated, Playboy, Sporting News, Adam & Eve, America Online
Price: $100/M
Contact: Walter Karl Inc., Mireille St. Armand at 845-732-7056 or [email protected]

Heldref Publications

The scholarly journal publisher Heldref Publications has transferred management of its list portfolio to Lake Group Media Inc. The appointment includes the Heldref Publications master file with 22,482 subscribers and five other separate files. The others Heldref Publications art and humanities, education, history and political science, psychology and health, and the science and environment files have counts ranging from 1,811 to 14,921. Subscribers include college and university administrators, educational researchers, private and public school educators, as well as libraries. MGI Lists formerly managed these files.
Selections: State/SCF/ZIP
Sample usage: Jossey Bass Publications, Manisses Communications Group, Science Service, Wind & Weather, Chronicle of Higher Education, Guilford Publications Inc., Harvard Educational Review, Highsmith Co., Oryx Press,
Price: $110/M (master file): $120/M (other files)
Contact: Lake Group Media Inc., Daniel Grubert at 914-925-2449 or [email protected]

NEW LISTS

Jerry Baker Young Families

Purchasers of books and other products as well as newsletter subscribers have been assembled on the Jerry Baker Young Families file. Among the segments available are 95,686 records from the last 12 months. Jerry Baker offers gardening, home and health products. Direct mail is the sole source.
Selections: Dollar amount spent (ranges), areas of interest, gender, income, multibuyers, parents of children by age, state/SCF/ZIP
Price: $100/M (base)
Contact: Direct Media Inc., Matthew Musikar at 203-532-2445 or [email protected]

Donors and Supporters of the Arts

There are 135,369 records from the last 12 months are being offered on the Donors and Supporters of the Arts file. These contributors responded to a variety of direct mail appeals.
Selections: Quarterly hotline, household income, telephone numbers, adult/child age, presence of credit card, length of residence, homeowner, marital status, lifestyle interests, mail order buyer, state/SCF/ZIP
Price: $80/M
Contact: Mail Marketing Inc., Bob Carr at 201-750-3222, ext. 22 or [email protected]

Future World Astrology Buyers

Names of astrology and psychic product buyers from the fourth quarter are gathered on the Future World Astrology Buyers file. The count is 5,325. These buyers spent between $20 and $110 in response to direct mail offers. The average order is $40.
Selections: State/SCF/ZIP
Price: $90/M
Contact: Bulls Eye Marketing Inc., Julio Rodriguez at 201-770-9000 or [email protected] or Fabiola Molina at 201-538-1504 or [email protected]

NEW COMPILED LISTS

Businesses with New Web Sites

Web site domain registrations are the source the Businesses with New Web Sites file. There are 200,000 records from the last three months, 65,000 records from the last month and 15,000 weekly hotlines available. Companies on this file typically have 10 or more employees.
Selections: Multiple Web sites, number of employees, telephone/fax numbers, SIC code, gender, state/SCF/ZIP
Price: $95/M (quarterly hotline)
Contact: Fasano and Associates, Laurance Shoobs at 818-728-9030, ext. 104 or [email protected] and Susan Gilbert at 818-728-9030, ext. 106 or [email protected]

IN THE NEWS

Online Plant Contact

Industrial Information Resources Inc. has begun distributing customized lists online derived from its Industrial Plant Database. The Online Plant Contact database contains 169,000 management contacts at more than 43,000 industrial plants. Customized files can be created online and downloaded. Information for the database is generated daily via telephone.
Selections: Management function, industry, SIC code, product, country, region, PEC zone, city, county, state/SCF/ZIP:
Price: $150/M to $350/M
Contact: Industrial Information Resources Inc., Mike Bergen at 713-783-5147 or [email protected]

* National Organization for Women

* Applied Marketing Sciences Superfile

* Electronics Supply & Manufacturing

* Invest in Children

* Prize Award Center

* Radiology Doctors in Hospitals

* Hydroderm PIP

* BeadStyle and Bead & Button

* Manufacturers News E-mail

LISTS UNDER NEW MANAGEMENT

National Organization for Women

ALC Data Management has become the National Organization for Women’s list manager. This universe identifies 73,089 last-24-month members as well as 47,690 members from the last 12 months, in addition to 26,048 members on a six-month hotline. Direct mail is the source. Roughly 16% of the members are men. The prior list manager was Names in the News Inc.
Selections: Gender, lesbian members, lesbian petition signers, state/SCF/ZIP
Sample usage: Amnesty International, Carter Center, Center for Reproduction Rights, Democratic Congressional Campaign Committee, Democratic National Committee, Democratic Senatorial Committee, Drug Policy Alliance, Emily’s List, Equality Virginia, Food Bank Consortium, Gay Men’s Health Crisis, Girl Scouts of Colorado, Jewish Foundation for the Righteous, NARAL Pro-Choice America, Missions Outreach, Mother Jones, National Center for Lesbian Rights, National Gay & Lesbian Task Force, Museum of Tolerance, National Women’s Health Network, New York Times, Oxfam America, Southern Poverty Law Center, Texas Freedom Network, Nature Conservancy, Working Assets
Price: $75/M
Contact: ALC Data Management, Steve Kehrli at 415-886-6110 or [email protected] and Shawn Danitz at 609-580-2758 or [email protected]

NEW LISTS

Applied Marketing Sciences Superfile

A list of 300,000 last-12-month buyers of sweepstakes information has become available. The Applied Marketing Sciences Superfile is generated from direct mail. These men and women spent $20 or more to be notified of available cash and prize sweepstakes. The projected monthly hotline counts for this year range from 25,000 to 50,000.
Selections: Gender, state/SCF/ZIP
Price: $80/M
Contact: List Services Corp., Jeremy Siegel at 203-791-4495 or [email protected]

Electronics Supply & Manufacturing

CMP Media LLC now offers an e-mail list for Electronics Supply & Manufacturing magazine. A total of 5,016 e-mail records are available. Subscribers include supply chain managers and professionals involved with manufacturing strategies. A postal file with 39,065 records has been on the market for some time.
Selections: None offered (e-mail file)
Price: $400/M (e-mail file)
Contact: Rubin Response Management Services Inc., Scott Wells at 847-619-9800, ext. 215 or [email protected]

Invest in Children

Donors who purchased special license plates for a fee that included a donation to a children’s related cause are found on the Invest in Children file. More than 95,000 records are available. The unit of sale is $60. Direct mail is the source.
Selections: Monthly hotline, gender, income, age, presence of children, state/SCF/ZIP
Price: $85/M
Contact: List Experts Inc., Lisa Teele at 727-669-2500 or [email protected]

Prize Award Center

Buyers deemed impulsive who purchased reports for information about sweepstakes have been assembled on the Prize Award Center file. There are 8,538 records from the fourth quarter and 5,423 records from February available. The unit of sale is $20. Direct mail is the source.
Selections: Gender, state/SCF/ZIP
Price: $85/M (fourth quarter records)
Contact: Bulls Eye Marketing Inc., Julio Rodriguez at 201-770-9000 or [email protected] or Fabiola Molina at 201-538-1504 or [email protected]

NEW COMPILED LISTS

Radiology Doctors in Hospitals

Direct mail and telephone research were used to build the Radiology Doctors in Hospitals file. These 12,682 records include radiology directors, chiefs of radiology and radiation therapy. States with the largest counts are California, Texas and Florida.
Selections: Type, state/SCF/ZIP
Price: $95/M
Contact: Bethesda List Center Inc., John Rucker at 301-986-1455 or [email protected]

NEW INSERT MEDIA

Hydroderm PIP

Health and wellness products marketer Hydroderm LLC has introduced a package insert program. Some 2 million packages are shipped annually. The unit of sale is $60 generated by the Internet, space advertising or direct mail. A maximum of eight inserts will be placed inside a 6 by 9 inch envelope included in package shipments. Inserts can be between 3-1/2 by 5-1/2 and 5-1/2 by 8-1/2 inches, weighing up to .25 ounce.
Price: $60/M
Contact: Direct Media Inc., Marie Buzzeo at 203-532-2541 or [email protected] and Lee Lauersdorf at 203-532-2476 or [email protected]

SPECIALS!

BeadStyle and Bead & Button

Until April 30 fees for all selects will be waived on tests of the BeadStyle and Bead & Button lists. Each file contains nearly 60,000 records. These individuals make crafts from beads as a hobby. Contact ALC Data Management, Rob Odri at 609-580-2783 or [email protected]

Manufacturers News E-mail

Fees for two selections are being waived for new tests of the Manufacturers New E-mail file. There are 118,730 e-mail records on file. These are executives at manufacturing companies. Contact Lake Group Media Inc., Daniel Baldino at 914-925-2426 or [email protected]

* American Christian Writers

* Consumers for the Preservation of Marine Life

* LoanGenie Applicants

* Merchandise Buyers from Nederlander Organization

* Business Training Travelers Hotline Credit Card Users

* Spiegel PIP

* People in the News

* Short Cuts

NEW LISTS

American Christian Writers

Subscribers to Christian Communicator and conference attendees are named on the American Christian Writers list. This is a universe of 93,400 writers with a strong religious identify. This file is about equally split between consumers and churches. No telemarketing is allowed.
Selections: Gender, state/SCF/ZIP
Price: $80/M (base)
Contact: Bush Company Inc., Michael Evans at 949-752-4210, ext. 114 or [email protected]

Consumers for the Preservation of Marine Life

A list of environmentally concerned drivers who made donations has come on the market. The Consumers for the Preservation of Marine Life file contains 173,120 donors from the last 12 months. These drivers purchased special license plates that included a donation to a specific environmental cause. The average unit of sale is $60. Direct mail is the source.
Selections: Everglades, Indian River Lagoon, Florida whales, dolphins, manatee, sea turtles, bay estuary, income, age, presence of children, state/SCF/ZIP
Price: $85/M
Contact: List Experts Inc., Lisa Teele at 727-669-2500 or [email protected]

LoanGenie Applicants

A universe of 124,389 consumers who applied for auto loans at carloangenie.com has become available. Postal and telemarketing records are available. The average income of these individuals is $22,000. Hundreds of financial institutions participate as partners with Car Loan Genie.
Selections: Hotlines, telephone numbers, state/SCF/ZIP
Price: $80/M (postal records); $200/M (telemarketing records)
Contact: Gnames Advantage L.P., Kim Jackson at 303-933-9720 or [email protected]

Merchandise Buyers from Nederlander Organization

Theater and concert attendees who purchased with a credit card tickets and other products are available on the Merchandise Buyers from Nederlander Organization file. There are 67,507 last-12-month records offered. Nederlander shows attended include Aida, Hairspray, Movin’ Out, Thoroughly Modern Millie and Wicked. The unit of sale is $300.
Selections: Multiple show buyer, show date/ticket purchase, date credit card type, gender, state/SCF/ZIP
Price: $95/M
Contact: MKTG Services, Keith Zluky at 215-968-5020, ext. 147 or [email protected] and Billie Risser at 215-968-5020, ext. 138 or [email protected]

NEW COMPILED LISTS

Business Training Travelers Hotline Credit Card Users

Business travelers who made retail purchases with credit cards within a 30-day period are identified on the Business Travelers Hotline Credit Card Users file. The file contains 104,228 records from December that have been enhanced with lifestyle and demographic data. This file is about evenly split between men and women.
Selections: Telephone numbers, demographic, change of address, gender, number of cards held, adult/child age ranges, income ranges, education, ethnicity, religion, interests, mail order buyer categories, donors, real estate status, home value, state/SCF/ZIP
Price: $70/M
Contact: Compiled Solutions Inc., and Janae Thompson at 609-275-2900, ext. 104 or [email protected]

NEW INSERT MEDIA

Spiegel PIP

Spiegel Catalog Inc. has returned to the market offering its first insert media program since 1997. The new Spiegel package insert program will reach a selected number of customers making purchases the Spiegel big book and Discover catalogs. A maximum of eight inserts will be placed inside 6 by 9 inch envelopes shipped with 600,000 packages annually. The maximum size for inserts is 5-1/2 by 8-1/2 inches, weighing up to .25 ounce. Eighty-four percent of customers are women spending $150 per order.
Price: $60/M
Contact: Direct Media Inc., Marie Buzzeo at 203-532-2541 or [email protected]

IN THE NEWS

People in the News

Robin Neal has been named senior marketing services director at ClientLogic Specialists Marketing Services, based in Weehawken, NJ.

Short Cuts

ALC of New York LLC has been named the exclusive list broker representing the Gump’s and NextTen general merchandise catalogs. ALC of New York had already been managing both catalogs’ lists.

21st Century Marketing Inc. has added list research functions to its Web site 21stcm.com, powered by NextMark Inc.

* Conference Board

* Tire Business

* Emergency Nurses Association

* National Federal Procurement

* Cathi Graham’s Diet Program

* Florida Non-Resident Anglers

* Paramount Credit Card Statements

* People in the News

* City and Regional Magazine Enhanced Subscribers

* Health Affairs

LISTS UNDER NEW MANAGEMENT

Conference Board

Edith Roman Associates Inc. was appointed manager of the Conference Board’s master file. The Conference Board is a nonprofit organization that conducts research, makes forecasts, assesses trends, and publishes information and analysis about management and the marketplace. Its list contains 138,661 records, including members, conference attendees and buyers. These executives’ average unit of sale ranges from $500 to $5,000. ALC Data Management previously handled these records.
Selections: Job function/title, gender, country, state/SCF/ZIP
Sample usage: Advertising Age, Center for Management Research, CFO Magazine, Communication Briefing, Dale Carnegie Training, Financial Times, Harvard Business Review, Harvard Management Update, HSM Group, Kantola Production, Leadership Directories, Los Angeles Business Journal, M. Lee Smith Publishers, Monster.com, P.A. Douglas & Associates, PR Week, Ragan Communications, Research Institute of America, Society for Human Resource Development, SkillPath Seminars, Stevens Institute of Technology, Thompson Publishing Group, Trend Publications Inc.,VNU Business Media
Price: $175/M (members); $150/M (subscribers); $185/M (Canadian records); $275/M (foreign records)
Contact: Edith Roman Associates Inc., Claude Marada at 800-223-2194, ext. 760 or [email protected]

Tire Business

Crain Communications Inc. has named Kroll Direct Marketing Inc. as manager of the Tire Business magazine file. A total of 17,761 subscribers are available. The publication targets tire and automotive service businesses. This file includes controlled circulation and paid subscribers. Direct Media Inc. was the prior list manager.
Selections: Job title/function, demographic, annual sales volume, business/industry type, specialty, gender, state/SCF/ZIP
Price: $95/M
Contact: Kroll Direct Marketing Inc., Alyson Cimler at 609-275-2900, ext. 101 or [email protected]

Emergency Nurses Association

Infocus Marketing Inc. has assumed management of the membership list of the Emergency Nurses Association. The organization’s file contains 24,444 active members and 5,023 emergency department mangers. This file was formerly managed in-house.
Selections: State/SCF/ZIP
Price: $150/M
Contact: Infocus Marketing Inc., Cedric Turner at 800-708-5478, ext. 3247 or [email protected]

NEW LISTS

National Federal Procurement

Government Contracting Institute (GCI) has released the National Federal Procurement list, comprised of vice presidents, directors and other senior level managers at companies doing business with the government. The count is 183,471. These GCI subscribers pay $700 to $10,000 annually to purchase one or more products or services for targeting qualified contract leads.
Selections: Industry, hotlines, state/SCF/ZIP
Price: $150/M (base)
Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or [email protected]

Cathi Graham’s Diet Program

Infomercials are the source of the Cathi Graham’s Diet Program list. There are 68,350 buyers from 2003 and 2004 available. Women placed roughly 94% of the orders for a video with dieting and weight loss information. The unit of sale is $52.
Selections: Quarterly hotline, state/SCF/ZIP
Price: $95/M
Contact: List Authority, Maria Ricca at 201-666-0100 or [email protected] br>

NEW COMPILED LISTS

Florida Non-Resident Anglers

Visitors to Florida from other states who obtained fishing licenses in the Sunshine State have been compiled from public records. There are 125,343 records available. Many of these individuals maintain second homes in Florida.
Selections: License type, state/SCF/ZIP
Price: $75/M
Contact: RMI Direct Marketing Inc., Courtney Waters at 203-825-4638 or [email protected]

NEW INSERT MEDIA

Paramount Credit Card Statements

Several statement insert programs were recently launched under the Paramount umbrella for targeting audiences making travel, business and retail purchases with credit cards. More than 35 million monthly statements are mailed to credit cardholders. Specific end users can be selected for each program. For example, inserts for the Paramount Travel Credit Card Statements program can be placed with general airlines rewards cards or with statements from specific airlines. There is also a Hispanic Credit Card statement insert program for targeting individuals who requested their credit card communications in Spanish. Buckslip, two- and three-panel inserts can be accommodated.
Price: $40/M to $45/M
Contact: List Services Corp., Jim Glasser at 203-791-4149 or [email protected]

IN THE NEWS

People in the News

Lori Collins has been promoted to corporate vice president at Focus USA. The firm also appointed Kim Racanati special projects assistant and Jennifer Spinelli as order processing assistant.

SPECIALS!

City and Regional Magazine Enhanced Subscribers

New test mailers receive $10/M off the base price of the City and Regional Enhanced Subscribers database. Contact Lake Group Media Inc., Anthony Carraturo at 914-925-2460 or [email protected]

Health Affairs

A 20% discount is available until April 15 for new test orders of the Health Affairs file. A total of 7,650 subscribers are available. Contact MKTG Services, Fred Swain at 215-968-5020, ext. 143 or [email protected]

* Pfingsten’s Art and Framing Files

* Rockler Woodworking and Hardware Internet Buyers

* Plus Size Clothing

* Online Golf Equipment Buyers International

* 123inkjets.com

* Newsletter List Prices Rising Fastest

* Online New Mover List Service Launched

* ALC Hires Five for Insert Media Division

* Clarification

LISTS UNDER NEW MANAGEMENT

Pfingsten’s Art and Framing Files

Pfingsten Publishing LLC has picked Statlistics to represent its art and framing publications group lists. This appointment — effective March 9 — is for Art Business News with 25,513 subscribers, Decor Magazine, 21,037 subscribers; Framing Monthly, 11,806 subscribers; and two attendees files, Art Expo New York with 18,742 records and Decor Art Atlanta, 7,763 records. Statlistics was already handling Pfingsten’s financial magazine lists, including titles such as Mortgage Originator and Life Insurance Selling. Merit Direct has been managing the art and framing publications files.
Selections: Business/industry, job title, purchasing authority, art sale, framing sale, telephone numbers, gender, state/SCF/ZIP
Price: $110/M (subscriber files); $130/M (attendee files)
Contact: Statlistics, Chris Von Kaenel at 203-778-8700, ext. 143 or [email protected]

NEW LISTS

Rockler Woodworking and Hardware Internet Buyers

Rockler Companies Inc. now offers a postal file generated via the Internet. The Rocker Woodworking and Hardware Internet Buyers list contains 60,000 last-12-month records. Eighty-one of these customers are men. Three-quarters are college graduates. The average unit of sale is $75 for hardware, wood, plans, tools and other products used by woodworkers for building furniture, home remodeling and outdoor projects.
Selections: Dollar amount spent (ranges), hotlines, state/SCF/ZIP
Price: $125/M
Contact: RMI Direct Marketing Inc., Carol Forbes at 203-825-4634 or [email protected]

Plus Size Clothing

There are 721,816 records from the last 12 months on the recently released Plus Size Clothing file, including 479,581 men. These buyers placed orders with various catalogs.
Selections: Household income, telephone numbers, age, presence of credit card, children by age, length of residence, homeowner, marital status, lifestyle interests, state/SCF/ZIP
Price: $90/M
Contact: Mail Marketing Inc., Bob Carr at 201-750-3222, ext. 22 or [email protected]

Online Golf Equipment Buyers International

Buyers from Australia, Canada, New Zealand and the United Kingdom are found on the recently launched Online Golf Equipment Buyers International postal file. The total count from the last three months is 11,836. Men made 85% of the purchases, averaging $290 per order.
Selections: Country, payment type, amount spent (ranges), telephone numbers, gender
Price: $115/M
Contact: American Name Services, Jan Rodabough at 801-235-8081 or [email protected]

NEW INSERT MEDIA

123inkjets.com

A package insert program has been launched by 123.inkjets.com. A projected 480,000 packages are shipped annually. A maximum of five inserts will be placed in each shipment. Most buyers are 25 to 55. The unit of sale generated on the Internet and by direct mail ranges from $50 to $250. Inserts may be as large as 5-1/2 by 8-1/2 inches and weigh up to .25 ounce.
Price: $60/M
Contact: LH Management Division, Leon Henry Inc., Debra Goldstein at 914-285-3456 or [email protected]

IN THE NEWS

Newsletter List Prices Rising Fastest

Average list prices increased in three major categories between January 2004 and January 2005, with the highest increase — 2.94% — in the newsletter lists category, according to the latest Worldata List Price Index. However, the average prices for consumer magazine and business-to-business e-mail lists declined.

The average price for newsletter files increased $5/M to hit $175/M. Similarly, the price for controlled circulation magazine files rose by 2.17% or $3/M increasing the average price to $141/M.

The average price for consumer book buyer files increased by 2.13% to reach nearly $100/M. On the flip side, the average price for e-mail business-to-business files dropped to $280/M, reflecting a $7/M decrease. Consumer magazine list prices declined 2.75% but the average price stayed above $100/M. Donor list prices remained fairly stable as they have for the last three years for a $76/M average price.

Online New Mover List Service Launched

Data Partners Inc. has launched BrandNewMovers.com, a Web site offering new mover lists and data online for direct mail or telemarketing use. Updated information is compiled daily from the National Telephone Directory Assistance file. “We receive roughly 2 million new mover records per month,” said Brigid Berry, president of Data Partners, Fort Myers, FL. The firm offers a variety of selections including age, income, presence of children, home value and ethnicity. Counts are accessible online by ZIP code and can be downloaded. Data enhancement services and customized new mover files are available. Contact Brigid Berry at 866-423-1818 or [email protected]

ALC Hires Five for Insert Media Division

American List Counsel Inc. has appointed Bernadette Joachim, director of insert media management for the ALC Insert Media division. Four other insert media professionals also recently joined ALC/IM. Kerri Obojkovits has been named senior account executive for insert brokerage; John Toscano, sales executive; Janet Galimi, assistant account executive; and Jennifer Mercaldi, production manager.

Clarification

The Mindmatics SMS Mobile Marketing Opt-in master file managed by Kroll Direct (Listline March 1) has 19.2 million international records, but none are from the United States.

* National Underwriter

* American Pet Classics

* Mindmatics Lists

* C-Level Executive Leadership

* Equinox African-American Boomers

* Consumer Insight

* Million Dollar Homeowners

* Taylor Gifts Blow-in, PIP

* People in the News

LISTS UNDER NEW MANAGEMENT

National Underwriter

National Underwriter Co. has chosen Statlistics to manage its portfolio of eight lists of subscribers and buyers in the insurance and financial services markets. The appointment includes Property & Casualty and Life and Health magazines, naming 56,278 and 45,216 subscribers, respectively. The National Underwriter master file contains 122,244 records. A book and product buyers file has 188,505 records. An e-mail file and individual postal subscriber lists also are available for Tech Decisions, Florida Underwriter and Claims magazines. L.I.S.T. Inc. previously managed these lists.
Selections: State/SCF/ZIP
Price: $150/M to $275/M (base)
Contact: Statlistics, Chris Von Kaenel at 203-778-8700, ext. 143 or [email protected]

American Pet Classics

RMI Direct Marketing Inc. now manages American Pet Classics Inc.’s list identifying 68,708 buyers from the last 12 months. A 586,452-record master file also is available. Those named here typically range in age from 45 to 54, are married with childrenand earn more than $50,000 a year. The sources are retail point of purchase and newspaper FSIs. D-J Associates was the previous list manager.
Selections: Cats and dogs, multibuyers, telephone numbers, state/SCF/ZIP
Price: $85/M (last-12-month buyers)
Contact: RMI Direct Marketing Inc., Carol Forbes at 203-825-4634 or [email protected]

NEW LISTS

Mindmatics Lists

Ten files have been assembled from Internet-generated data to create the Mindmatics list portfolio. These individuals used cell phones or other mobile devices to enter information online. E-mail and postal records, as well as mobile telephone/e-mail addresses used for sending text messages, are available. The Mindmatics SMS Mobile Marketing Opt-in master file has 19.2 million U.S. records. Similar files are available for targeting French, Danish, German, Dutch, Italian, Norwegian, Spanish and U.K. consumers.
Selections: Age, homeowner, occupation, lifestyle, household income, demographic, gender, country, state/SCF/ZIP
Price: $250/M to $420/M
Contact: Kroll Direct Marketing Inc., Gwen Coryell at 609-275-2900, ext. 118 or [email protected]

C-Level Executive Leadership

The Potomac Officers Club has released C-Level Executive Leadership, an e-mail list of 26,999 executives in metropolitan Washington, DC who receive the e-mail newsletter ExecutiveBiz. Subscribers include high-level executives, venture capitalists, and technology and government contracting firms.
Selections: None offered
Price: $250/M
Contact: L.I.S.T. Inc., Tina Cush at 516-358-5478 or [email protected]

Equinox African-American Boomers

A list of African Americans derived from retail and mail order data has been assembled from the Equinox database. Nearly 3 million records are available. The sources are retail point of purchase, space ads, infomercials and catalogs. The average unit of sale was $75.
Selections: Age, income, lifestyle, monthly hotline, telephone numbers, presence of children, state/SCF/ZIP
Price: $90/M
Contact: Media Source Solutions Inc., John Salmon at 561-241-3003 or [email protected] and Michele Volpe at 415-893-8120 or [email protected]

NEW COMPILED LISTS

Consumer Insight

Online registration, Internet transaction, registration card and survey data were enhanced with MarketNet’s Intellidata information to create Consumer Insight, a master file with more than 500 demographic, lifestyle and behavioral data elements. There are 72 million names available on this multichannel file, with postal, telemarketing and e-mail records compiled from other lists.
Selections: Adult’s/child’s age, age range, dwelling type, education, gender, individual/household income, marital status, presence of children, type of auto owned, donors, homeowners, lifestyle, occupation, pet owners, credit cards, electronics owned, ethnicity, mail order buyer/responder, online buyer/responder, hotlines, one per site, state/SCF/ZIP
Price: $55/M (postal records); $65/M (telemarketing records); $85/M (e-mail records)
Contact: IdeaList Co. Barb Stanley at 203-754-5478 or [email protected]

Million Dollar Homeowners

Those who spent $1 million or more within the last 12 months on luxury homes are named on the Million Dollar Homeowners file derived from recorded mortgage deeds. Some 133,000 records are available. Forty-one percent of these properties are in California. Other states with large counts are New York, Florida, Connecticut and Illinois. A third of these real estate buyers paid cash.
Selections: Gender, type of dwelling, purchase price, equity, type of mortgage, state/SCF/ZIP
Price: $110/M
Contact: Direct Marketing Shop, Diane Sparks at 828-645-8411 or [email protected]

NEWLY MANAGED INSERT MEDIA

Taylor Gifts Blow-in, PIP

Taylor Gifts Inc. has assigned Singer Direct Inc. to manage its catalog blow-in and package insert programs. Inserts between 3-1/2 by 5 inches and 6 by 6 inches will be placed in Taylor’s approximately 30 million catalogs mailed annually. The maximum weight is .16 ounce. The package insert program is projected to reach 350,000 annually. Here the maximum size is 5-1/2 by 8-1/2 inches, with a weight limit of .25 ounce. There is no minimum size. Inquiries for overweight blow-in and PIP inserts will be considered.
Sample usage: Bose, Checks Unlimited, Citicorp, Stratford Career (blow-in); Blair, Discover, Earthbox, Gevalia Kaffe, Eastern Distributing (PIP)
Price: $35/M (blow-in); $60/M (PIP)
Contact: Singer Direct Inc., Laurie DeLuca at 914-472-8819 or [email protected]

IN THE NEWS

People in the News

Nick Sarantakos has been appointed executive vice president of LDSGroup Inc., a list brokerage and data services firm based in New York. Sarantakos formerly worked for MKTG Services.

* Rodale Diabetes

* Sync Magazine

* Lasik Surgery Prospects

* Dress by Mail

* I Give to Religious Causes

* Inkwell Newswatch

* TechRepublic Members E-mail

* Columbia House Entertainment

* Philadelphia and Boston Magazines

NEW LISTS

Rodale Diabetes

Rodale Inc. has released a master file naming 469,110 who are concerned about diabetes. The file identifies buyers of books about managing blood sugar, as well as those who expressed an interest in diabetes by filling out a Rodale survey included in general merchandise deliveries or with magazine subscriptions. Book titles sold include “The Sugar Solution,” “Outsmart Diabetes,” “Diabetes Self-Care Method” and “Diabetes Cure.” The median age of these customers is 60 and their median yearly income $45,000.
Selections: Hotlines, age, child’s age/gender, ethnic, religious, income, InfoBase lifestyle, gender, Nielsen county, paid, source, state/SCF/ZIP
Price: $100/M
Contact: Millard Group Inc., Nancy Seguin at 603-924-9262, ext. 2417 or [email protected]

Sync Magazine

Ziff Davis Media Inc. is offering an e-mail list of subscribers to Sync, a men’s lifestyle magazine with an emphasis on technology. This file contains 32,784 e-mail records. The median age of those on the file is 31 and the median annual household income is $72,300.
Selections: None offered
Price: $200/M (e-mail file)
Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or [email protected]

Lasik Surgery Prospects

TTK Data Services, the operator of Web site Healthguides2005.com, has a list of men and women who expressed interest in laser eye surgery. TTK gathers information through online surveys. There are 473,529 e-mail and 387,222 postal records available. Prior to release to the broader market, this file was used by retail laser centers for targeted direct mail campaigns.
Selections: Hotline, behavior, income, presence of children, homeowners, gender, state/SCF/ZIP
Price: $125/M (postal or e-mail records)
Contact: Thomas, Townsend & Kent, Kay Sheridan at 312-881-2061 or [email protected]

Dress by Mail

Apparel buyers who made multiple purchases from two or more catalogs are listed. A total of 488,697 records from the last 12 months are available. The unit of sale was $175.
Selections: Quarterly hotline, age, income, presence of children, state/SCF/ZIP
Price: $80/M
Contact: List Experts Inc., Iris Caralla at 727-669-2500 or [email protected]

I Give to Religious Causes

More than 1.7 million donors are identified on a recently assembled file called I Give to Religious Causes. This file was built from direct mail data that’s been overlaid with mail order buyer, demographic and lifestyle enhancements.
Selections: Age, income, gender, state/SCF/ZIP
Price: $75/M
Contact: Chessie Lists Inc., Bob Lesser at 301-680-3633, ext. 109 or [email protected]

Inkwell Newswatch

Freelance Writing Organization International is offering the 5,200-record e-mail subscriber list for Inkwell Newswatch, an online newsletter on the writing business. The newsletter is part of the organization’s Web site fwointl.com, which also sells books on writing and computer software,as well as other products and services for writers.
Selections: None offered
Price: $275/M
Contact: Name-Finders Lists Inc., Lauren N. Clymer at 415-955-8595, ext. 253 or [email protected]

NEW SELECTS

TechRepublic Members E-mail

CNET Networks Inc. has expanded by 15 the number of newsletter selects on the TechRepublic Members e-mail file. Among the new selections are Java tips, Oracle, Cisco, Microsoft Office, SQL Server, disaster recovery, wireless and storage. Altogether there are 36 such selects. Newsletters offered on TechRepublic.com target information technology professionals. Some 436,416 records are available.
Additional selections: Budget, number of employees, job function, newsletter, primary business, state/SCF/ZIP
Sample usage: Actionbase Corp., Adobe Systems Inc., Best Software Inc., Avaya, CMP Media Inc., Covad Communications, Epicor Software, Gartner Group, Hewlett-Packard, Hitachi, Meta Group, Microsoft, Mirapoint Inc., Oracle Corp., Sprint
Price: $300/M
Contact: Direct Media Inc., Bill McKay at 703-707-8682 or [email protected]

SPECIALS!

Columbia House Entertainment

Through April 30 a $25/M discount is being extended to health and humanitarian fundraisers who use the Columbia House Entertainment master file. There are 53.5 million records available. Contact ALC Data Management, Daphne Fernandes at 914-524-5331 or [email protected]

Philadelphia and Boston Magazines

A $10/M discount off the base prices is available for new tests of Philadelphia or Boston magazines through April 30. Philadelphia has 95,346 subscribers and Boston 80,337. Contact Lake Group Media Inc., Anthony Carraturo at 914-925-2460 or [email protected]

* PalmOne Lists

* Real Florida

* Great Lakes Publishing Ohio Subscribers

* Astrology Aficionados

* Rural Americans

* Hampshire Laboratories PIP

* J. Jill

* Home Electronics Journal

NEW LISTS

PalmOne Lists

PalmOne Inc.has introduced four files to the market. The largest PalmOne at Home Enhanced master file identifies more than 1.5 million buyers of handheld computers. Other separate list segments are available for targeting senior citizens, small offices and home offices, and consumers with children. Product registration cards are the source.
Selections: Gender, home address, homeowners, household income ranges, adult/child age ranges, mail order buyers, donors, state/SCF/ZIP
Price: $96/M to $145/M (base)
Contact: 21st Century Marketing Inc., Toni Rivara 631-306-5249 or [email protected]

Real Florida

A list of 38,713 subscribers to Real Florida magazine has become available. This publication provides reviews of state parks and facilities located within. The source is direct-to-publisher.
Selections: Gender, state/SCF/ZIP
Price: $85/M
Contact: MKTG Services, Jill Brobst at 215-968-5020, ext. 145 or [email protected]

Great Lakes Publishing Ohio Subscribers

A master file comprised of subscribers to Cleveland, Inside Business and Ohio magazines has been released. This Great Lakes Publishing Ohio Subscribers file contains 139,000 active subscribers.
Selections: Source, gender, state/SCF/ZIP
Price: $95/M
Contact: Lake Group Media Inc., Mark Green at 914-925-2474 or [email protected]

Astrology Aficionados

Mail order buyer, transaction and direct mail survey data are the sources for the recently assembled Astrology Aficionados postal list. More than 1.2 million names are available. These individuals expressed an interest in astrology or the occult. Mostly women are found on this file, average age 41 with a $37 median income. Roughly 60% have bankcards and more than one-third have children.
Selections: Gender, age, income, sweepstakes entrants, music interest type, book buyers, magazine subscribers, mail order buyer category, homeowners, travelers, bankcard holders, Internet connected, state/SCF/ZIP
Price: $65/M (base)
Contact: Focus USA, Stephani O’John at 201-489-2525 or [email protected]

Rural Americans

Data from product registration cards, agricultural fair attendees lists and Internet data have been combined to create the Rural Americans list. This universe contains nearly 2 million records. Age, income and transaction data has been added to enhance the file.
Selections: Age, gender, hotline, income, marital status, presence of children, interests, telephone numbers, state/SCF/ZIP
Price: $95/M
Contact: Media Source Solutions Inc., John Salmon at 561-241-3003 or [email protected] and Michele Volpe at 415-893-8120 or [email protected]

NEW INSERT MEDIA

Hampshire Laboratories PIP

Hampshire Laboratories plans to start a package insert program in May. This potency supplements marketer plans to include 20,000 inserts per month in product shipments. Ninety-five percent of these customers are men, typically 55 or older who spend an average of $72 per order. The maximum size for inserts is 5-1/2 by 8-1/2 inches. There is no set minimum size. Inquiries for pieces weighing more than .25 ounce will be considered.
Price: $60/M
Contact: RMI Direct Marketing Inc., Walter Perkowski at 203-825-4615 or [email protected]

NEW SELECTS

J. Jill

Multi-channel buyers are now available as a selection on the J. Jill apparel buyers file. Some 50,000 multi-channel customers have been identified who purchased from more than one marketing channel: catalog, retail or the Internet. All of these individuals are women, average age 40, with a $75,000 average income. The average unit of sale is $150.
Additional selections: Hotlines, dollar amount spent, average purchase, income, gender, product, size, state/SCF/ZIP
Sample usage: Activa, Aerosoles, Ballard Designs, Bloomingdale’s by Mail, Boden Adult, Bra Smyth, Chiasso, Colonial Candle Cape Code, Crate & Barrel, Day-Timers, Eddie Bauer, Garnet Hill, Levenger, Linen Source, Neiman Marcus, Nordstrom Direct Catalog, Rosie’s Place, Rescue Missions, Just My Size, Lane Bryant, Wintersilks
Sample tests: CENCO Mailing Service, Custom Missions Program, Day-Timers, Design Within Reach, Footsmart, Lillian Vernon, Liz Claiborne Retail, Missouri Botanical Garden, QVC, Shop Etc., J. Peterman, Weight Watchers International
Price: $115/M (base)
Contact: Millard Group Inc., Linda Thompson at 603-924-9262, ext. 2203 or [email protected] and Nicole Wheeler at 603-924-9262, ext.2218 or [email protected]

Home Electronics Journal

The Home Electronics Journal list derived from the Affluent Americans Database has been expanded with additional selects identifying prospects looking to purchase specific types of television technologies or other consumer electronics. These new selects include LCD TV, satellite services, digital cable, digital video recorders and audio system components. There are 793,556 e-mail and 336,986 postal records available on Home Electronics Journal file. The sources include online surveys at the Web site homeelectronicsjournal.com.
Additional selections: Plasma TV intenders, home theater enthusiasts, HDTV owners and intenders, laptop computer intenders, digital camera intenders, behavior, income, presence of children, homeowners, hotline, state/SCF/ZIP
Price: $100/M (postal or e-mail records)
Contact: Thomas, Townsend & Kent, Kay Sheridan at 312-881-2061 or [email protected]

* Cooking for 2

* National Union Fire Insurance Sweeps

* MusicOfFaith.com

* Application Development Managers from ADTmag.com

* Online Golf Equipment Buyers

* DVD Junkies

* El Maximo Marketing MOBs

* Veterans

* Correction

NEW LISTS

Cooking for 2

A postal list has become available from Reiman Publications’ newest magazine title, Cooking for 2. Seventy-nine percent of these 141,070 subscribers are women. The source is 93% direct-to-publisher. No telemarketing is allowed.
Selections: Hotlines, change of address, gender, gift givers, new-to-file, Nielsen County, paid, renewals, source, state/SCF/ZIP
Price: $95/M
Contact: Direct Media Inc., Mary Rose Arbagi at 203-532-2522 or [email protected]

National Union Fire Insurance Sweeps

Consumers who phoned an 800 number in response to direct mail are identified on the National Union Fire Insurance Sweepstakes Responders file. When these 123,400 individuals called to register for the sweepstakes they listened to an insurance offer. Their average age is 47, average income $48,000.
Selections: Hotlines, upsell buyers, telephone numbers, age, bank card holders, dwelling type, gender, homeowners/renters, income, length of residence, marital status, Nielsen Code, PRIZM Code, retail card holders, presence of children state/SCF/ZIP
Price: $90/M
Contact: NCRI List Management, Kristyne Henderson at 201-541-9500 or [email protected]

MusicOfFaith.com

Traffix Inc. has launched an e-mail list of registered users of MusicOfFaith.com. Some 65,000 records are available. First time Web site users can sign up to download free religious or other inspirational music and a free audio Bible. This file is being managed in-house.
Selections: Monthly hotline, age, credit card, gender, state/SCF/ZIP
Price: $90/M
Contact: Traffix Inc., Karen S. Goldfarb at 845-620-1212, ext. 209 or [email protected]

Application Development Managers from ADTmag.com

101 Communications has released an e-mail list of subscribers who registered at ADTmag.com, the Web site of Application Development Trends magazine. The count is 42,195. These individuals subscribed to e-mail newsletters such as Programmers Report, Java Development Tools and Developer Central.
Selections: None offered
Price: $300/M
Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or [email protected]

Online Golf Equipment Buyers

Golfers who spent an average of $120 to purchase golf equipment on the Internet are available on a new-to-market file. The last-three-month count for the Online Golf Equipment Buyers file is 58,667. Eighty-five percent of these customers are men.
Selections: Payment type, purchase amount (ranges), telephone numbers, gender, state/SCF/ZIP
Price: $100/M
Contact: American Name Services, Jan Rodabough at 801-235-8061 or [email protected]

DVD Junkies

A last-12-month buyers file called DVD Junkies has been launched. These 454,501 men and women purchased DVDs and are considered credit worthy. Direct mail is the source. All the records have been verified by at least four independent sources, according to the list manager.
Selections: Household income, telephone numbers, adult/child age, presence of credit card, length of residence, gender, homeowner, lifestyle, mail order buyer, state/SCF/ZIP
Price: $80/M
Contact: Mail Marketing Inc., Bob Carr at 201-750-3222, ext. 22 or [email protected]

El Maximo Marketing MOBs

Hispanic consumers who responded to direct response TV or radio promotions are identified on the El Maximo Marketing MOBs file. More than 2.4 million records are available. The types of products sold include magazines, books, music, computer games, apparel, vitamins, as well as beauty, household and pet products.
Selections: Quarterly hotline, income, adult age, child age range, dwelling type, length of residence, marital status, homeowner/renter, credit card user, product, state/SCF/ZIP
Price: $90/M
Contact: 21st Century Marketing Inc., Femina Lalji at 631-293-8550, ext. 213 or [email protected]

Veterans

Self-reported direct mail data has been overlaid with mail order buyer, demographic and lifestyle data to assemble the Veterans Master File. More than 2.6 million records are being offered, including segments identifying 1.8 million homeowners and 228,784 renters. The majority of these individuals are age 45 or older.
Selections: Age ranges, income ranges, gender, homeowners/renters, state/SCF/ZIP
Price: $75/M
Contact: Chessie Lists Inc., Bob Lesser at 301-680-3633, ext. 109 or [email protected]

Correction

NCRI List Management has launched Credit Index Score, a list segmentation and modeling tool. Some letters and words were transposed in the Feb. 24 Listline.

* Socrates Small Business Product Buyers

* Martindale-Hubbell E-mail

* Magazines.com B2B

* Female African American Homeowners

* Primario Direct Spanish Speaking Buyers

* IT World Canada

* NCRI Launches Credit Index Score

* Newspapers Launch Insert and Mail Program

* Wine, Spirit and Food Enthusiasts

* ESPN Magazine

NEW LISTS

Socrates Small Business Product Buyers

Socrates Media LLC now offers a list of 102,341 buyers of legal forms and software for business, real estate, contractors and home offices. Products sold range in price from $10 to $40. The sources are direct mail, retail stores and the Internet.
Selections: Home office, business, gender, state/SCF/ZIP
Price: $100/M
Contact: MetaResponse Group Inc., Dorothy Laudano at 954-360-0644, ext. 202 or [email protected] and Star Ursillo at 954-360-0644, ext. 213 or [email protected]

Martindale-Hubbell E-mail

Reed Elservier Properties Inc. has launched the Martindale-Hubbell E-mail list of attorneys derived from the international Martindale-Hubbell Law Directory. A total of 85,207 records are available.
Selections: American Bar Association members, age, area of practice, gender, legal environment, Martindale-Hubbell subscriber, number of attorneys/locations, one per location, school of graduation, SIC, telephone numbers, province, state/SCF/ZIP
Price: $415/M
Contact: DM2, Liz Daly at 800-323-4958, ext. 8301 or [email protected]

Magazines.com B2B

The subscription agent Magazines.com Inc. has released a list of business-to-business subscribers. There are 223,259 records available on the Magazines.com B2B file. The source of these controlled circulation records is the Internet.
Selections: Industry, hotline, telephone/fax numbers, gender, state/SCF/ZIP
Price: $125/M
Contact: Information Refinery Inc., Jeffrey Hudes at 800-529-9020 or [email protected]

Female African American Homeowners

Public records and the names of attendees of promotional events targeting African Americans have been assembled to create the Female African American Homeowners file. More than 2.5 million names are available. These records include attendees of events sponsored by radio stations targeting African Americans, as well as events such Stone Soul Picnic, Battle of the Bands and For Sisters Only
Selections: Age, income, marital status, presence of children, mail order buyer, state/SCF/ZIP
Price: $85/M
Contact: Direct Marketing Shop, Diane Sparks at 828-645-8411 or [email protected]

Primario Direct Spanish Speaking Buyers

More than 3.2 million Hispanic consumers who responded to Spanish language DRTV offers are identified on the Primario Direct file. General merchandise sold includes books, women’s apparel, beauty items, and health and fitness products.
Selections: Adult age, children’s age ranges, dwelling type, length of residence, marital status, homeowner/renter, credit card users, product, gender, state/SCF/ZIP
Price: $90/M
Contact: 21st Century Marketing Inc., Femina Lalji at 631-293-8550, ext. 213 or [email protected]

CANADIAN LIST NEWS

IT World Canada

International Data Group has transferred management of the IT World Canada group of lists to its own list management affiliate, IDG List Services. This includes the IT World Canada Master File with 61,400 postal and 32,700 e-mail records, derived from publications such as CIO Canada, ComputerWorld Canada, Network World Canada and CIO Government Review. Separate postal and e-mail files for each individual magazine title are available as well. L.I.S.T. Inc. formerly managed these files.
Selections: Job function, business/industry, number of employees, IT budget, LAN operating system state/SCF/ZIP
Price: $225/M to $250/M (postal files); $250/M (e-mail files)
Contact: IDG List Services, Rich Green at 508-370-0832 or [email protected]

IN THE NEWS

NCRI Launches Credit Index Score

NCRI List Management has launched Credit Index Score, a new list segmentation and modeling tool. The index integrates purchase transaction data with demographics and lifestyle data to rank households in neighborhood clusters. Based on predictable variables, the index assigns scores to households ranging from 300 to 900. Contact: NCRI List Management, Melissa Trotta at 201-541-9500 or [email protected]

Newspapers Launch Insert and Mail Program

Six newspapers have launched Value Network, a combined direct mail and advertising insert program projected to reach 7.2 million households weekly in Southern California and Nevada. The inserts will be distributed to newspaper subscribers, while direct mail will be used to target nonsubscribers. Zone and ZIP code selects will be available for advertisers. Newspapers participating in this co-op venture are the Los Angeles Times, Orange County Register, Press-Enterprise, San Diego Union-Tribune, Ventura County Star and the Las Vegas Review-Journal. Contact: Los Angeles Times, Tom Kelly at 213-237-3019or [email protected]

SPECIALS!

Wine, Spirit and Food Enthusiasts

Through March 31, fees for selections will be waived for tests of the Wine Spirit and Food Enthusiasts file. More than 561,000 records are available. Contact MKTG Services, Fred Swain at 215-968-5020, ext. 143 or [email protected]

ESPN Magazine

An $80/M catalog rate and a 50% discount off enhanced selects are now available for the ESPN Magazine and ESPN Magazine Enhanced files, containing more than 1.5- and 1.1-million records respectively. Contact Lake Group Media Inc., Anthony Carraturo at 914-925-2460 or [email protected]

* National Institute for Business Management

* Native Peoples Magazine

* Unstrung

* North Shore Animal League U.K.

* Boomer Nation Does Retail

* Small Business Times

* Opus Financial Report

* People in the News

* Short Cuts

LISTS UNDER NEW MANAGEMENT

National Institute for Business Management

Lake Group Media Inc. was chosen to oversee the National Institute for Business Management’s lists. The appointment includes a master file naming 72,022 active newsletter subscribers and book buyers (also available separately). Individual newsletter lists such as Personal Report for the Administrative Professional can be rented as well. Direct Media Inc. was the previous manager.
Selections: Hotlines, business/home address, interest, gender, state/SCF/ZIP
Sample usage (master file): American Lawyer Media Inc., American Management Association, Amsterdam Printing, Barco Products Co., Baudville Computer Products, Briefings Publishing Group, Business Week, Chadwick’s of Boston, Charnstrom Co., Florida Trend, Fortune Magazine, Franklin Covey, Harvard Business Review, Headsets.com, Hello Direct, Hershey Direct, Lumacore, National Association of Female Executives, National Seminars Inc., Oakstone Publishing, Planner Pads Inc., Skillpath, Taylor Corp., Thompson Publishing Group
Price: $110/M to $145/M
Contact: Lake Group Media Inc., Daniel Grubert at 914-925-2449 or [email protected]

Native Peoples Magazine

Media Concepts Group Inc. picked Estee Marketing Group Inc. to manage Native Peoples magazine’s list of 31,000 active subscribers. The typical subscriber is a woman age 25 to 54 who owns a home and whose average household income exceeds $100,000. Forty percent of subscribers reportedly spend $500 to $6,000 a year for products made by Native Americans. The sources are direct mail (95%) and Internet (5%). Listworks Corp. had been managing the file.
Selections: State/SCF/ZIP
Sample usage: National Geographic Books, National Museum of the American Indian, New Mexico Magazine, Pendleton, Primedia, Southwest Art, Southwest Indian Foundation, St. Joseph’s Indian School, St. Labre Indian School
Price: $95/M
Contact: Estee Marketing Group Inc., Deana Burrett at 914-235-7080, ext. 16 or [email protected]

Unstrung

Light Reading Inc. recently appointed L.I.S.T. Inc. to manage several files derived from its network of Web sites. One, the Unstrung e-mail list, identifies 16,709 professionals in the wireless industry. Corresponding postal records are available. Rubin Response Management Inc. was the prior list manager.
Selections: Industry, job function, annual revenue, state/SCF/ZIP
Price: $400/M (e-mail records)
Contact: L.I.S.T. Inc., Tina Cush at 516-358-5478 or [email protected]

NEW LISTS

North Shore Animal League U.K.

The North Shore Animal League’s United Kingdom donors and sweepstakes files are on the market. North Shore Animal League Sweeps Respondents U.K. has 704,961 records, the donor file 561,541. Most of the pet lovers named here are 50 years old or better. Direct mail is the source.
Selections: Donation amount (ranges), gender, multidonors, postal code, geographic
Price: $95/M (sweepstakes file); $120/M (donor file)
Contact: Direct Media Inc., Aimee Buckhardt at 203-532-3878 or [email protected]

Boomer Nation Does Retail

More than 3.7 million retail point-of-purchase and sweepstakes-entry records were assembled to create the Boomer Nation Does Retail file. Those listed include credit card users, Internet broadband subscribers, retail and other Internet buyers. These individuals’ average yearly income is $52,500. The unit of sale was about $85.
Selections: Lifestyle, age, credit card buyers, dwelling type, income, marital status, monthly hotline, telephone numbers, presence of children, state/SCF/ZIP
Price: $90/M
Contact: Media Source Solutions Inc., John Salmon at 561-241-3003 or [email protected] and Michele Volpe at 415-893-8120 or [email protected]

Small Business Times

Information Strategies Inc. has released Small Business Times, a postal and e-mail list generated from Sbtimes.com, a Web site for the newsletter Small Business Advantage. Some 200,000 postal and 58,000 e-mail records are available.
Selections: Number of employees, sales volume, SIC code, state/SCF/ZIP
Price: $115/M (postal file); $245/M (e-mail file)
Contact: MKTG Services, Fred Swain at 215-968-5020, ext. 143 or [email protected]

Opus Financial Report

This is a list of Opus Financial Report’s 5,421 subscribers. The newsletter targets international investors. Direct mail and the Internet are the sources.
Selections: Telephone/fax/cell phone numbers, job title, business name, e-mail addresses, gender, state/SCF/ZIP
Price: $375/M
Contact: Davis Direct Worldwide, Andrew Jackson at 206-275-2532 or [email protected]

IN THE NEWS

People in the News

Julie Mak was hired as an account executive for ALC New York LLC’s list brokerage division. Mak formerly worked in the circulation department at TV Guide.

Ayanna Thompson has joined Mokrynskidirect’s list brokerage division as an account executive. Thompson previously worked for the Draft advertising agency.

Short Cuts

National Review magazine is offering an $85/M fundraising rate to nonprofit groups with a 501(c)3 tax status, according to Lake Group Media Inc.

The National Bowling Organizations Canada file was recently taken off the market. VentureDirect Worldwide continues to manage an extensive portfolio of 16 U.S. Bowling Congress files.

* Hotline to Biz Entrepreneurs

* Jewelry Buyers by Mail

* Rosenthal Stocks and Options Investors

* Healthcare Construction and Operations

* E-Parenting Young Families at E-mail Address

* Health Saving Account Information Seekers

* Beauty and Personal Care Quality Selects

* Hispanic Life ALCNY

NEW LISTS

Hotline to Biz Entrepreneurs

A new start-up business file Hotline to Biz Entrepreneurs has been launched. More than 1.6 million records are available. The entrepreneurs listed typically have small businesses with 10 or fewer employees. Many have home offices. Data for the file comes from utility companies, courthouse records and publishers.
Selections: Hotlines, gender, title, telephone numbers, number of employees, SIC code, type business, state/SCF/ZIP
Price: $100/M (base)
Contact: Byrum & Fleming, Linda Lopez at 800-850-1711 or [email protected] and Susanna Murphy at 800-850-1711 or [email protected]

Jewelry Buyers by Mail

A last-12-month buyers file that names mail order jewelry buyers who are considered credit worthy has been assembled. The count is 129,311. The Jewelry Buyers by Mail file has been verified by four independent sources, according to the list manager.
Selections: Household income, telephone numbers, adult/child age, presence of credit card, length of residence, gender, homeowner, marital status, mail order buyer, lifestyle interests, state/SCF/ZIP
Price: $85/M
Contact: Mail Marketing Inc., Bob Carr at 201-750-3222, ext. 22 or [email protected]

Rosenthal Stocks and Options Investors

Subscribers to various investment newsletters are identified on the Rosenthal Stocks and Options Investors list. Nearly 20,000 subscribers are being offered. These direct mail generated subscriptions sold for $90 to $250. Ninety-six percent of the subscribers are men.
Selections: Gender, state/SCF/ZIP
Price: $195/M
Contact: Macromark Inc., Sheri Legeret at 845-230-6322 or [email protected]

Healthcare Construction and Operations

Emlen Publications Inc. has released the controlled circulation list for Healthcare Construction and Operations magazine. A total of 5,889 records are available. This publication reaches professionals responsible for construction and operations at hospitals, nursing homes, long-term care and similar healthcare facilities.
Selections: Gender, job function, number of beds, primary business, state/SCF/ZIP
Price: $125/M
Contact: Direct Media Inc., Rich Parker at 203-532-2500 or [email protected] and Tracey Strauss at 203-532-2527 or [email protected]

E-Parenting Young Families at E-mail Address

A universe of 568,900 records identifying young families has been gathered from the Internet. The E-Parenting Young Families at E-mail Address has been enhanced with transaction and other types of data.
Selections: Age range, ethnicity, gender, hotline, income, lifestyle, marital status, presence of children, state/SCF/ZIP
Price: $95/M
Contact: Media Source Solutions Inc., John Salmon at 561-241-3003 or [email protected] and Michele Volpe at 415-893-8120 or [email protected]

Health Saving Account Information Seekers

Some 147,000 employers and individuals who sought online information about health savings accounts are available on a new-to-market e-mail file. These individuals registered at HSAfinder.com.
Selections: Agents/brokers, employers, newsletter subscribers, state/SCF/ZIP
Price: $245/M
Contact: MKTG Services, Courtney Barrett at 215-968-5020, ext. 136 or [email protected]

Beauty and Personal Care Quality Selects

Survey data has been used to assemble to postal file targeting individuals who indicated they purchase beauty and personal care products. The Beauty and Personal Care Product Buyers Quality Selects file consists of 418,664 records. Individuals on this file reportedly purchase products and services such as facial treatments, massages, hair dye, blow dryers, nail polish, skin creams and dietary supplements.
Selections: Home/business address, state/SCF/ZIP
Price: $80/M
Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or [email protected]

NEW COMPILED LISTS

Hispanic Life ALCNY

Ethnic codes were appended to more than 10.6 million subscription and other direct response records to build the Hispanic Life ALCNY list. This is a postal file, but records for telemarketing and e-mail are available as well.
Selections: Spanish speaking, magazine subscriber, new mothers, book buyers, catalog buyers, religion, pet owners, frequent travelers, sports interests, hobbies, online users, adult/child age, investors, donors, income, marital status, county, state/SCF/ZIP
Price: $80/M (base)
Contact: ALC of New York LLC, Margaret Iadeluca at 212-381-1712 or [email protected]

* Information Products Co.

* Hip Hop Hooray

* Pura Vida Hispanic Credit Seekers

* August Home Publishing Change of Address

* Commercial Modular Construction

* Mi Casa Magnifica

* Consumerbase Eastern Europe/U.K. Cell Phones

* Business Mag. Subs. at Home Selects

LISTS UNDER NEW MANAGEMENT

Information Products Co.

Response Media Products Inc. has been appointed list manager by the address label firm Information Products Co. A universe of 1.5 million records is available on the Information Products Co. Impulse Buyers list. No telemarketing is allowed. This file was formerly known as Addressers at prior list manager Listworks Corp.
Selections: Hotlines, business/home address, gender, state/SCF/ZIP
Price: $75/M
Contact: Response Media Products Inc., Kara Quander at 770-936-6248 or [email protected]

NEW LISTS

Hip Hop Hooray

Fans of hip hop music age 18 to 28 are identified on the Hip Hop Hooray list. These music lovers identified their favorite music genre via online and direct mail surveys. A customized hotline select provides credit card activity data from the last 30, 60, 90 or 120 days.
Selections: Hotlines,age, ethnicity, gender, telephone numbers, state/SCF/ZIP
Price: $90/M
Contact: Byrum & Fleming, Linda Lopez at 800-850-1711 or [email protected] and Susanna Murphy at 800-850-1711 or [email protected]

Pura Vida Hispanic Credit Seekers

Hispanic consumers who registered online to receive information or apply for an auto, home equity or mortgage loan are available on a recently released file. A universe of 894,643 records is available on the Pura Vida Hispanic Credit Seekers list. Sixty-eight percent of these individuals are men with a $35,000 average income. These records have been enhanced with WealthRank data derived from a credit card transaction processing firm.
Selections: Age, gender, income, marital status, monthly hotline, telephone numbers, homeowners/renters, mail order buyers, Spanish speaking, occupation, magazine subscribers, home computer, high-speed Internet subscribers, length of residence, home business, number of vehicles owned, presence of children, state/SCF/ZIP
Price: $95/M
Contact: Media Source Solutions Inc., John Salmon at 561-241-3003 or [email protected] and Michele Volpe at 415-893-8120 or [email protected]

August Home Publishing Change of Address

A postal change of address file has become available from August Home Publishing Co. This file identifies subscribers to titles such as Cuisine at Home, Garden Gate, ShopNotes, Woodsmith and Workbench who notified the publisher to change their mailing address. The inaugural file consists of 71,377 records.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $105/M
Contact: Names and Addresses Inc., Jeff Dunn at 847-850-1012 or [email protected]

Commercial Modular Construction

Emlen Publications Inc. has released a list of 30,000 subscribers to Commercial Modular Construction. This magazine focuses on the modular building construction industry, whereby factory-built components are assembled on development sites.
Selections: Job function, primary business, facility type, state/SCF/ZIP
Price: $125/M
Contact: Direct Media Inc., Rich Parker at 203-532-2500 or [email protected]

Mi Casa Magnifica

Property records and lists of attendees of Hispanic events such as Fiesta Patrias, Cinco de Mayo and Calle Orange have been assembled to create the Mi Casa Magnifica file. Those listed own homes valued at $250,000 and higher. The count is 891,066. Two-thirds of the households with incomes of $50,000 or higher are located in California, Texas or New York.
Selections: Home value (ranges), age, gender, income, English speaking, Spanish speaking, state/SCF/ZIP
Price: $100/M
Contact: Direct Marketing Shop, Diane Sparks at 828-645-8411 or [email protected]

Consumerbase Eastern Europe/U.K. Cell Phones

Two new-to-market European consumer files have become available. The European Union Consumerbase Eastern Europe file contains more than 5 million records. The United Kingdom Cell Phone Users list contains 476,973 records. Both are direct mail generated.
Selections: gender, geography
Price: $180/M (Consumerbase file); $250/M (U.K cell phone file)
Contact: Davis Direct Worldwide, Andrew Jackson at 206-275-2532 or [email protected]

Business Mag. Subs. at Home Selects

Subscribers to various types of publications are named on the Business Magazine Subscribers at Home Address Quality Selects postal file. These include titles for professionals involved in financial services, technology, construction, aviation, healthcare and insurance. The count is 308,354.
Selections: Home address, state/SCF/ZIP
Price: $80/M
Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or [email protected]

* HorseCity.com Postal

* Concorde Collection Jewelry Buyers

* Byte and Switch

* Forbes Online Newsletter

* Home Hobbyists

* Retirement on the Rhine

* Association of Oncology Social Work

* Crain’s Regional Lists

* Foreign Affairs

LISTS UNDER NEW MANAGEMENT

HorseCity.com Postal

Morris Communications Co. has appointed Mail Marketing Inc. as manager of the HorseCity.com Postal file. A total of 96,894 registered Web site users are available. The average age of those listed is 30 and they have an average household income of $85,000. Sixty-eight percent of these individuals are women. The majority of people on this file live in Texas, California, Florida, Washington, Michigan, Ohio, Tennessee, Pennsylvania, Georgia, Kentucky, North Carolina, Oklahoma, New York, Illinois or Missouri. Lake Group Media Inc. formerly managed these records.
Selections: Age, income, number of horses, hobby, car type, state/SCF/ZIP
Sample usage: Belvoir Publications, Equine Affairs, Exclusively Equine, Throughbred Times, United Vet Equine, Valley Vet Supply, Western Horsemen, Western States Horse Expo, Whales and Friends
Price: $100/M
Contact: Mail Marketing Inc., Joann O’Rourke at 201-750-3222, ext. 26 or [email protected]

Concorde Collection Jewelry Buyers

Adrea Rubin Management Inc. has taken on management of the Concorde Collection Jewelry Buyers list. There are 31,375 buyers from the last 12 months are available. The average unit of sale is $60. A typical customer is a married woman, 45 with a $35,000 household income. The source is space advertising and FSIs. Walter Karl Inc. was the prior list manager.
Selections: Gender, state/SCF/ZIP
Price: $95/M
Contact: Adrea Rubin Management Inc., Tom Mack at 646-487-3783 or [email protected]

Byte and Switch

Light Reading Inc. has named L.I.S.T. Inc. to oversee the Byte and Switch postal and e-mail files, with 4,680 and 6,562 records respectively. Records for telemarketing are available as well. Byte and Switch is an online publication that covers topics related to computer storage networking. Rubin Response Management Inc. formerly represented these files.
Selections: Industry, job function, annual revenue, state/SCF/ZIP
Price: $225/M (postal records); $300/M (telemarketing records); $400/M (e-mail records)
Contact: L.I.S.T. Inc., Tina Cush at 516-358-5478 or [email protected]

NEW LISTS

Forbes Online Newsletter

On Wednesday, Forbes.com Inc. launched an e-mail subscriber file with 52,156 records. About 45% of the individuals on the Forbes Online Newsletter Subscriber E-mail file are CEOs, CFOs or COOs. Eighty-eight percent are men. These subscribers pay $100 to $950 for subscriptions to various newsletters targeting investors. An average subscriber is age 51 with a $275,000 household income. Their average net worth is $2 million.
Selections: None offered
Price: $150/M
Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or [email protected]

Home Hobbyists

Buyers from various arts and crafts catalogs and hobby catalogs have been assembled to build the Home Hobbyists list. There are 175,022 last 12 month records available. The unit of sale is $125.
Selections: Quarterly hotline, income, age, presence of children, state/SCF/ZIP
Price: $80/M
Contact: List Experts Inc., Iris Caralla at 727-669-2500 or [email protected]

Retirement on the Rhine

More than 4.8 million senior citizens living in Germany are identified on the Retirement on the Rhine file. Direct mail is the sole source of this new-to-market file.
Selections: Gender, homeowner, recent movers, geography
Price: $195/M

Contact: Davis Direct Worldwide, Andrew Jackson at 206-275-2532 or [email protected]

Association of Oncology Social Work

An active paid membership list has become available from the Association of Oncology Social Work. These 953 individuals paid $95 in annual membership dues. They provide a wide range of services to cancer patients.
Selections: State/SCF/ZIP
Price: $500 (entire list)
Contact: Infocus Marketing Inc., Deanna Hatcher at 800-708-5478, ext. 3251 or [email protected]

SPECIALS!

Crain’s Regional Lists

Through March 31, the fee for one select will be waived on all new test orders on any of five regional lists offered by Crain’s Communications. Counts range from 12,707 for Crain’s Cleveland Business to 87,929 for Crain’s Regional Publications master file. Contact Lake Group Media Inc., Daniel Grubert at 914-925-2449 or [email protected]

Foreign Affairs

A $10/M discount is being offered for new test orders of the Foreign Affairs journal list until the end of March. A universe of 72,000 records is available. Contact ALC Data Management, Jeff Marchant at 609-580-2910 or [email protected]

* Heron Dance

* Light Reading Network

* Bikers Who Care

* Broker Dealer

* Consortium for School Networking

* Oxmoor House Survey Responders

* E-mail List Auditing Service Planned

* FCC Bans E-mail to Wireless Devices

LISTS UNDER NEW MANAGEMENT

Heron Dance

ALC Data Management has been chosen to manage the Heron Dance list. Some 22,527 active subscribers and 29,734 former subscribers are named. Besides publishing an art journal for paid subscribers, Heron Dance distributes a catalog offering artwork, clothing and note cards. No telemarketing is allowed. Direct mail is the source. D-J Associates was the previous manager.
Selections: Gender, state/SCF/ZIP
Sample usage: Academy of American Poets, Amnesty International, Bookspan, Co-op America, Daedalus Books, Finca International, Institute of Noetic Sciences, International Campaign for Tibet, National Museum of the American Indian, National Museum of Women in Art, Native American Rights Fund, Parabola Publishing, Poets & Writers, Sierra Club, Sounds True, Tibet Collection, Utne magazine, Wilderness Society
Price: $110/M
Contact: ALC Data Management, Shawn Danitz at 609-580-2758 or [email protected]

Light Reading Network

The Light Reading Network of Web sites appointed L.I.S.T. Inc. to oversee its postal and e-mail files identifying 28,234 and 52,746, respectively. Those listed registered at various Web sites for access to news, e-mail newsletters and other information related to telecom networks. The files name professionals who work for service providers, consultants, value-added resellers, component suppliers and investors. Records for telemarketing are available as well. Rubin Response Management Inc. previously held this account.
Selections: Industry, job function, annual revenue, technology interest, network interest, state/SCF/ZIP
Price: $225/M (postal file); $300/M (telemarketing file); $400/M (e-mail file)
Contact: L.I.S.T. Inc., Tina Cush at 516-358-5478 or [email protected]

NEW LISTS

Bikers Who Care

Motorcycle enthusiasts who contributed to one or more nonprofit organizations within the last year are identified on the 654,00-name Bikers Who Care list. Most donors are married men. Their median age is 44 and median annual income $85,000. Roughly 90% are homeowners and two-thirds have children. The sources are direct mail surveys and transaction data.
Selections Gender, age, income, sweepstakes entrants, donors by type, sports interest, golfers, travelers, book buyers, magazine subscribers, Internet connected, state/SCF/ZIP
Price: $65/M
Contact: Focus USA, Lori Collins at 603-635-1842 or [email protected]

Broker Dealer

This is a file of managers and other professionals at stock brokerage firms who subscribe to Broker Dealer magazine. This universe of 87,140 records includes 67,221 actives. Those listed have a median annual household income of $130,000 and an average 15 years’ experience in stock brokerage. The sources are 70% direct mail, 15% space advertising and 15% Internet.
Selections: License type, firm type, age range, state/SCF/ZIP
Price: $130/M (base)
Contact: MetaResponse Group Inc., Dorothy Laudano at 954-360-0644, ext. 202 or [email protected] and Raechel Sorge at 954-360-0644, ext. 217 or [email protected]

Consortium for School Networking

The Consortium for School Networking is offering a list of its 1,488 paid members. This nonprofit association promotes use of information technologies and the Internet in schools. The file includes institutional, corporate and individual members who pay dues ranging from $100 to $3,500 a year, depending on the type of membership.
Selections: Member type, state/SCF/ZIP
Price: $200 (entire file)
Contact: Infocus Marketing Inc., Karen Daniels at 800-708-5478, ext. 3250 or [email protected]

NEW SELECTS

Oxmoor House Survey Responders

Five additional categories of interest selects are available on the Oxmoor House Survey Responders file. Specifically, these are cooking, dieting and weight, quilting, baking and Christmas. The counts for these selects range from 40,000 to 146,000. This file identifies book buyers who responded to a direct mail survey from Oxmoor House. Seventy-one percent are women, average age 56, who earn $57,151 a year.
Additional selections: Hotlines, gender
Sample tests: AARP, Better Homes and Gardens, Bookspan, Consumer Reports Health, Daily Word, Diabetic Cooking, Frank Cawood & Associates, Gardens Alive, Harvard Womens Health Watch, International Home Shopping, Meredith Corp., National Arbor Day Foundation, Reader’s Digest
Price: $95/M
Contact: Millard Group Inc., Allison Bergeron at 603-924-9262, ext. 2153 or [email protected]

IN THE NEWS

E-mail List Auditing Service Planned
By Jim Emerson

I/Pro Inc., a San Francisco-based Internet auditing service, is developing an e-mail list auditing service in partnership with print media auditing giant BPA Worldwide. No launch date has been established, as I/Pro is continuing to seek suggestions and advice from list owners, data management firms and list users to determine precisely what kinds of information to audit, said I/Pro’s vice president of marketing David Barlin. Tentative plans for audits include verification of opt-in processes, e-mail list authentication, encryption of data for privacy and security, and information about e-mail servers used for deploying files. The intent is to promote greater use of e-mail lists and business practices that comply with the Can Spam Act. “I think this would have a tremendous impact on the market,” said Barlin.

FCC Bans E-mail to Wireless Devices

The Federal Communications Commission banned delivery of unsolicited commercial e-mail to specific Internet domains used for wireless devices such as cell phones. A list of 239 e-mail domains off limits to direct marketers has been released by the FCC, which maintains its ban is intended to enforce the federal Can Spam Act. The prohibited domains operated by wireless services providers range from advmm.com through zsend.com. The purpose of the do-not-e-mail list registry is to protect cellular and other commercial mobile radio service wireless customers from spam, according to the FCC. In less than a month it will be illegal for most e-mail marketers to send e-mail to these domains, said Joshua Baer, CEO of UnsubCentral Inc., an Austin, TX e-mail list suppression service. In reaction to the new e-mail list regulation, UnsubCentral has expanded its e-mail list suppression services to include the FCC’s list of barred e-mail domains. “The easy answer is to make sure all outbound e-mail is checked against the [FCC’s] wireless domain list, in addition to a corporate suppression list,” said Baer in a prepared statement.

* Bindertek Law Files Catalog

* Family Reformation

* World Publications

* NextTen

* True to Sports

* Arizona Mail Order

* Kids Fun Stuff to Do Together

* Accutrend

LISTS UNDER NEW MANAGEMENT

Bindertek Law Files Catalog

Infocus Marketing Inc. has been chosen by Bindertek to manage its customer file. A total of 55,597 buyers are available on the Bindertek Law Files Catalog buyers list. This file is divided between legal buyers and nonlegal buyers that include professionals working in libraries, government and universities. The average unit of sale was $155. PCS Mailing List Co. was the prior list manager.
Selections: Last 6-, 12- and 24-month buyers, legal buyers, nonlegal buyers, telephone numbers, business address, contact names, state/SCF/ZIP
Price: $125/M (base)
Contact: Infocus Marketing Inc., Heather Cantley at 800-708-5478, ext. 3249 or [email protected]

NEW LISTS

Family Reformation

A postal subscription file has become available for Family Reformation, a new religious magazine targeting Christians that was launched in June 2004. The magazine has 13,215 active subscribers. The sources are direct mail and convention sign-ups.
Selections: State
Price: $100/M
Contact: Response Unlimited, Scott Faircloth at 540-943-6721 or [email protected] and Greg Sholes at 540-943-6721 or [email protected]

World Publications

Several enhanced master files were recently debuted by World Publications LLC. Each file provides the names of subscribers from a specific magazine group enhanced with Acxiom’s InfoBase consumer demographic data. The largest World Publications Enhanced Master File contains 1.5 million records. This file includes subscribers to such publications as Boating Life, Carribean Travel & Life, Cruising World, Islands, Kiteboarding and Windsurfing to name a few. Other smaller master files are available for specifically targeting subscribers in the publisher’s boating and sailing, extreme sports, fishing; travel and leisure and food and garden magazine groups.
Selections: Hotlines, adult/child age/gender, number of children, income, lifestyles, mail order buyers, donors, religion, ethnicity, state/SCF/ZIP
Price: $95/M
Contact: Lake Group Media Inc., Anthony Carraturo at 914-925-2460 or [email protected]

NextTen

The NextTen file identifies 164,756 last-12-month buyers. The average unit of sale for this general merchandise catalog is $120. Direct mail and space advertising are the sources.
Selections: Hotlines, dollar amount spent (ranges), gender, product, state/SCF/ZIP
Price: $115/M (base)
Contact: ALC of New York LLC, Fred Onemma at 212-381-1719 or [email protected]

True to Sports

Mail order buyers derived from several catalogs have been assembled to create the True to Sports list. A total of 411,919 records are available. The average unit of sale is $125.
Selections: Income, age, presence of children, quarterly hotline, state/SCF/ZIP
Price: $85/M
Contact: List Experts Inc., Iris Caralla at 727-669-2500 or [email protected]

NEWLY MANAGED INSERT MEDIA

Arizona Mail Order

Media Horizons Management recently assumed management of a portfolio of insert programs on behalf of Crosstown Traders Inc., including the flaghouse Arizona Mail Order package insert and statement insert programs. This appointment also includes the Bedford Fair master PIP and statement programs, blow-in and PIP programs for Monterey Bay as well as blow-in programs for the Brownstown Studio, Coward Shoes, Intimate Apparel, Lew Magraw, Old Pueblo Traders and Regalia catalog brands. The LH Management Division of Leon Henry Inc. formerly managed this portfolio. Insert size requirements vary by program.
Sample usage: Bookspan, Cosmetique, Globe Life Insurance, Guthy-Renker, Oreck
Price: $35/M (blow-ins); $60/M (PIPs); $65/M (statement inserts)
Contact: Media Horizons, Barbara Catena at 203-604-1790 or [email protected] or Ania Chejin at 203-604-1791 or [email protected]

UPDATED LISTS

Kids Fun Stuff to Do Together

Martha Stewart Living Omnimedia Inc. has renamed the Martha Stewart Kids magazine and subscription list as Kids Fun Stuff to Do Together. The updated file contains 149,252 paid active subscribers.
Selections: Hotlines, change of address, direct mail sold, direct-to-publisher, gender, renewals, gender, source, state/SCF/ZIP
Price: $105/M
Contact: Millard Group Inc., Candy Belletete at 603-924-9262, ext. 2319 or [email protected] and Tisha Tyler at 619-595-4801 or [email protected]

SPECIALS!

Accutrend

Through March 31 test mailers will receive $10/M off the base price of the Accutrend file. A universe of 22 million records is available from this database of licensed professionals. Contact ALC Data Management, Lori Gusz at 609-580-2840 or [email protected]

* People for the American Way

* American Optometric Association

* Property Investor’s School

* FreeScholarshipGuide.com

* Food Frenzy

* I Give to Political Causes

* Young Adults With Money

* Information Products Children’s PIP

LISTS UNDER NEW MANAGEMENT

People for the American Way

ALC Data Management has been chosen to represent a universe of 69,683 records on behalf of People for the American Way. The file includes members and donors. No telemarketing is allowed. Direct mail is the source.
Selections: Gender, 24-month hotline, state/SCF/ZIP
Sample usage: Alliance for Justice, American Cell Therapy Research, American Civil Liberties Union, City Meals on Wheels, Common Cause, Drug Policy Foundation, Emily’s List, Hemlock Society, Nation Magazine, National Abortion Rights Action League, National Gay and Lesbian Task Force, National Organization for Women, New York Legal Aid Society, Parents and Friends of Gays and Lesbians, Planned Parenthood Consortium, Public Radio Consortium, Public Television, Southern Poverty Law Center, Washington Spectator
Price: $75/M
Contact: ALC Data Management, Shawn Danitz at 609-580-2758 or [email protected]

American Optometric Association

Infocus Marketing Inc. has become the manager of the American Optometric Association’s membership list. A total of 32,750 records are available. AOA members are primarily self-employed managing either solo or group practices. The association formerly handled its records in-house.
Selections: Gender, age, practice type, member class, state/SCF/ZIP
Price: $100/M
Contact: Infocus Marketing Inc., Deanna Hatcher at 800-708-5478, ext. 3251 or [email protected]

NEW LISTS

Property Investor’s School

New World Media has introduced a list of opportunity seekers who made inquiries or purchased information about investing in real estate. Inquirers requested a free cassette and the buyers spent between $10 and $350 to purchase an assortment of products. The Property Investor’s School Real Estate Program list contains 10,004 buyers and 82,234 inquirers from the last 12 months. Sixty-five percent of these individuals are men. The sources are direct mail, radio, the Internet, telemarketing and newspaper advertising.
Selections: Gender, telephone numbers, state/SCF/ZIP
Price: $90/M (last-12-month buyers); $75/M (last-12-month inquirers)
Contact: Rubin Response Management Inc., Dorothy Crider at 847-619-9800, ext. 185 or [email protected]

FreeScholarshipGuide.com

The names of consumers who applied for scholarships through FreeScholarshipGuide.com have become available on a new-to-market file. The count for the FreeScholarship.com postal address master file is 259,183. Seventy percent of these individuals are women, average age 18 to 24.
Selections: Gender, age, telephone numbers, state/SCF/ZIP
Price: $75/M
Contact: Response Media Products Inc., Ankara Quander at 770-936-6248 or [email protected]

Food Frenzy

Mail order buyers derived from multiple food catalogs are identified on the Food Frenzy file. A total of 450,637 multibuyers from the last 12 months are available.
Selections: Quarterly hotline, income, age, presence of children, state/SCF/ZIP
Price: $80/M
Contact: List Experts Inc., Iris Caralla at 727-669-2500 or [email protected]

I Give to Political Causes

More than 3.7 million contributors to political action committees, candidates and political parties are identified on the recently released I Give to Political Causes file. The majority of these individuals college graduates over 65. The sources for this postal file include public records, which have been overlaid with mail order buyer, demographic and lifestyle data.
Selections: Age, income, gender, state/SCF/ZIP
Price: $75/M
Contact: Chessie Lists Inc., Bob Lesser at 301-680-3633, ext. 109 or [email protected]

Young Adults With Money

A list of consumers 18 to 29 still living at home with their parents has been assembled from direct mail response and other data. More than 5.4 million records are available. This file includes a separate segment of 844,165 electronic product buyers. The Young Adults With Money file has been overlaid with demographics, mail order buyer data, pyschographics, data from statistical models; census, new mover and transaction data. Approximately 80% of these consumers are mail order buyers and 30% are bankcard holders. Those listed have a median age of 21 and a $22,000 median income.
Selections: Age, income, gender, music interest by type, finance loan holders, magazine buyers, mail order buyers by category, Internet connected, state/SCF/ZIP
Price: $45/M
Contact: Focus USA, Lori Collins at 603-635-1842 or [email protected]

SPECIALS!

Information Products Children’s PIP

Remnant space is available at a discount off the regular $55/M price for the second quarter mailing of the Information Products Children’s Package Insert Program. Some 30,000 packages will be shipped. This audience is comprised mostly of women, average age 35 with a $40,000 average income. The amount of the discount will be determined on a case-by-case basis for mailers able to deliver printed pieces by March 1, depending on the quantities and the size of the inserts. Inquiries for partial insertion orders will be considered. Contact Stanton Direct Marketing Inc., Diane Caruso at 603-673-1933 or [email protected]

* American Prospect

* Human Resource Product Buyers

* Windows Networking E-book Subscriber

* Transforming Debt into Wealth System

* LifeSource

* Business Opportunity Master File Canada

* Disney Movie Club

* Doctors and Medical Professionals Infobuyers

* SA Advisory

LISTS UNDER NEW MANAGEMENT

American Prospect

ALC Data Management recently assumed management of the American Prospect magazine list. This publication for liberals has a universe of 46,314 names, including 39,365 paid subscribers. Ninety-two percent of these individuals have contributed to political or nonprofit organizations. About 68% have a Master’s or doctoral degree. This list was formerly managed by Names in the News Inc.
Selections: Gender, state/SCF/ZIP
Sample usage: American Civil Liberties Union, 21st Century Democrats, Americans United for the Separation of Church and State, Amnesty International, Bookspan, Clinton Presidential Library, Columbia Journalism Review, Common Cause, Democratic Congressional Committee, Democratic National Committee, Foreign Policy Magazine, Funny Times, Granata Magazine, Hightower Lowdown, League of Conservation Voters, Mother Jones, New York Observer, Oxfam America, Planned Parenthood Federation, Public Citizen, Sierra Club, Wilson Quarterly
Price: $85/M
Contact: ALC Data Management, Shawn Danitz at 609-580-2758 or [email protected]

Human Resource Product Buyers

Human Resource Development Press Inc. has retained Edith Roman Associates Inc. to manage the Human Resource Product Buyers postal list. Nearly 64,000 records are available, in addition to more than 3,600 Canadian records. The average unit of sale is $200 for seminars, conferences, books, tapes and periodicals. Chessie Lists Inc. formerly managed these records.
Selections: Gender, recency, max per site, business address, province, state/SCF/ZIP
Price: $130/M (U.S. file); $500 (entire Canadian file)
Contact: Edith Roman Associates Inc., Claude Marada at 800-223-2194, ext. 760 or [email protected]

NEW LISTS

Windows Networking E-book Subscriber

A new list from 101 Communications identifies information technology managers and professionals who registered online to receive an e-book from the MCP Tech Library series. The Windows Networking E-book Subscriber e-mail master file contains 58,694 records.
Selections: Job function, state/SCF/ZIP
Price: $250/M
Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or [email protected]

Transforming Debt into Wealth System

New World Media has released a list of 49,492 buyers and 200,297 inquirers from the last 12 months who sought information on how to become wealthy. Buyers named on the Transforming Debt into Wealth System list spent $10 to $350 for information. The inquirers requested a free cassette. Direct mail, radio, Internet, telemarketing and newspaper advertising are the sources.
Selections: Gender, telephone numbers, state/SCF/ZIP
Price: $90/M (last-12-month buyers); $75/M (last-12-month inquirers)
Contact: Rubin Response Management Inc., Dorothy Crider at 847-619-9800, ext. 185 or [email protected]

LifeSource

Direct mail and Internet survey responses are the sources for LifeSource, a new-to-market lifestyle and behavioral database product. More than 25.8 million records are available. Numerous selects are offered under broad categories. For example, under collectors separate counts are available for collectors of coins, figurines, dolls, sports memorabilia, plates, stamps, Teddy bears, fine art and miscellanous.
Selection categories: Computer equipment, credit cards, nutrition and diet, investments, mail order, hobbies, Internet use, home electronics, reading, music preference, pet owners, social concerns, sporting interests, travel, occupation, demographic, grandchildren, smoker, veterans, home business operators, gender, state/SCF/ZIP
Price: $140/M (unlimited use); $70/M (one-time use)
Contact: Hugo Dunhill Mailing Lists Inc., Michael Mazzone at 212-213-0840, ext. 25 or [email protected] and Miriam Vivo at 212-213-0840, ext. 37 or [email protected]

CANADIAN LIST NEWS

Business Opportunity Master File Canada

Data from mailers that target opportunity seekers has been assembled to build the Business Opportunity Master File Canada list. A total of 8,058 records from the last 12 months are available. Seventy-two percent of these individuals are men. About 65% of the records provide home addresses. This file includes buyers, inquirers and attendees. The unit of sale ranges from $100 to $2,500. Direct mail and telemarketing are the sources.
Selections: Gender, business address, telephone numbers, FSA, province
Price: $115/M
Contact: American Name Services, Jen Rodabough at 801-235-8081 or [email protected]

NEW SELECTS

Disney Movie Club

Dollar selects ranging from $1 to $200+ have become available on the Disney Movie Club file. A total of 308,281 Disney video and DVD continuity buyers from the last 12 months are identified on this file. Direct mail is the source.
Additional selections: DVD or video, credit card, hotlines, state/SCF/ZIP
Sample usage: America Online, Bookspan, Brighter Vision, Hawthorne Village, Nickelodeon Magazine, Zoo Consortium
Sample tests: Allied Marketing, Birthday Express, Fingerhut, Highlights for Children, I.M.P, People Weekly, San Francisco Make a Wish, Scholastic at Home
Price: $95/M (last 12-month buyers)
Contact: True North List Marketing, Lynn Starr at 203-459-4348, ext. 305 or [email protected]

SPECIALS!

Doctors and Medical Professionals Infobuyers

Through February, orders for the Doctors and Medical Professionals Infobuyers file will garner a 30% commission. Contact MKTG Services, Fred Swain at 215-968-5020, ext. 143 or [email protected]

SA Advisory

Mailers who order 10,000 names from the SA Advisory financial newsletter will receive another 10,000 names for free. A total of 68,835 subscribers are available. Contact Name Finders Lists Inc., Bill Badiner at 415-955-8595, ext. 247 or [email protected] and Lauren Clymer at 415-955-8595, ext. 253 or [email protected]

* Information Products Company Impulse Buyers

* Savvier

* Natcom Outdoor Recreation Magazine E-mail

* New Movers by Broadband Connections

* EE Times Network Registered Members

* Conservative Christian Files

* People in the News

* Short Cuts

* Bottom Line Lists

* Federated Stores Credit Cards

* Corrections

LISTS UNDER NEW MANAGEMENT

Information Products Company Impulse Buyers

Response Media Products Inc. has assumed management of the Information Products Company Impulse Buyers file. Some 1.5 million records from the last 12 months are available. These individuals spent nearly $7 on average to purchase address labels. About Roughly 55% of these records provide home addresses. Listworks Corp. was the prior manager.
Selections: Hotline, gender, home/business address, state/SCF/ZIP
Price: $75/M
Contact: Response Media Products Inc., Kara Quander at 770-936-6248 or [email protected]

NEW LISTS

Savvier

Infomercial marketer Savvier Inc. has launched a list of fitness product buyers. The last-12-month count is 1.1 million. Eighty-five percent of the customers on the Savvier Fitness Product Infomercial Buyers are women. The unit of sale ranges from $40 to $90. Selections: Gender, multibuyers, dollar amount spent (ranges), hotlines, demographic and lifestyle enhancements, credit card, product, state/SCF/ZIP Price: $85/M (last-12-month buyers) Contact: Walter Karl Inc., Mireille St. Armand at 845-732-7056 or [email protected]

Natcom Outdoor Recreation Magazine E-mail

Outdoors magazine publisher NatCom Inc. has released an e-mail master file. The count is 315,194. Included in this file are subscribers to publications such as Bassin’, Crappie World and Golf Illustrated. Seventy-eight percent of these individuals are homeowners and 75% married. The median household income is $50,000. Postal records have been available for some time. Selections: None offered Price: $200/M Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or [email protected]

New Movers by Broadband Connections

A list of consumers who moved and ordered broadband Internet service has come on the market. The New Movers by Broadband Connections file contains nearly 5.5 million names. About 29% of these consumers have college degrees and a $75,000 income. Selections: Adult/child age, presence of children, teenagers, date of birth, ethnicity, hotlines, income, lifestyle, one per site, gender state/SCF/ZIP Price: $85/M Contact: ABC Direct Marketing Inc., Joyce Landry at 212-327-3315 or [email protected]

EE Times Network Registered Members

CMP Media LLC has launched the EE Times Network Registered Members postal list of engineers and technical members. These 74,221 individuals registered and regularly use the Web site EE Times.com to obtain information related to electronics product design, development and manufacturing. There are 2,895 e-mail addresses also available. Selections: Job function, type of design, products/services recommended, state/SCF/ZIP Price: $200/M (postal base); $400/M (e-mail file) Contact: Rubin Response Management Services Inc., Scott Wells at 847-619-9800, ext. 215 or [email protected]

UPDATED LISTS

Conservative Christian Files

Several lists of politically conservative Christian donors represented by American Mailing Lists Corp. that were previously available only an exchange basis are now offered for rental as well. One example is the Conservative Christian PAC Donors file with 19,276 donors from the last 12 months and separate segment with 19,276 donors from the last 24 months. Also now available for rental are the Conservative Christian Seniors, Americans For Christian Values in Government, Conservative Christian Ministry High Dollar Donors, Patriotic Conservative Christians and the Conservative Christian Donors and Activists 2004 lists. Direct mail is the source.
Selections: Gender, state/SCF/ZIP
Price: $65/M to $125
Contact: American Mailing Lists Corp., Jean Tremaine at 703-934-2700, ext., 12 or [email protected] and Rick Gorsky at 703-934-2700, ext. 14 or [email protected]

IN THE NEWS

People in the News

Laurie DeLuca has accepted a position as vice president of insert management at Singer Direct Inc., based in Scarsdale, NY. DeLuca previously worked for American List Counsel Inc. in the ALC Insert Media division.

Michael San Inocencio has been named an account manager in the compiled list division at American List Counsel Inc., based in Princeton, NJ. San Inocencio is a veteran of Hugo Dunhill Mailing Lists, Stevens Knox List Management and InfoUSA.

Short Cuts

A $75/M fundraising rate has become available for the Trip of a Lifetime list of credit card applicants, in addition to a new National Change of Address quarterly select. The last-12-month file contains 8.7 million records. Contact Lighthouse List Co., Mark Traverso at 800-684-2180, ext. 209 or [email protected]

SPECIALS!

Bottom Line Lists

To celebrate the 25th anniversary of the Bottom Line Personal newsletter, up to 10,000 names from any Bottom Line list of subscribers or book buyers can be tested for $25/M until the end of March, if the file hasn’t been used in the last 12 months. Contact Bottom Line Lists, Amy Altmann at 203-973-6222 or [email protected]

Federated Stores Credit Cards

Seven Federated Stores Credit Card buyers list segments are available for $10/M off the base price for new test mailers. Among the list segments available are buyers of children’s products. Millions of highly segmented names are available. Contact Lake Group Media Inc., Belkys Reyes at 914-925-2406 or [email protected]

Corrections

For the United Spinal Association list managed by Mokrynskidirect (Listline Feb. 9), Bob Stein’s e-mail address is [email protected]

Names and Addresses Inc. manages several lists for Gardens Alive Inc. (Listline Feb. 2), including one for the Henry Field’s Seed & Nursery Co.

* NASSP School Principals

* Scrapbooks Etc.

* HRO Today

* CertCities.com IT Training/Certification Leaders

* Batanga Magazine

* Universal Screen Arts Enhanced

* Monthly Hotline Credit Card Users American Index

LISTS UNDER NEW MANAGEMENT

NASSP School Principals

The National Association of Secondary School Principals named MGI Lists as its list manager. NASSP has 30,651 members, including student activities advisers for the national and junior honor societies. Principals’ average annual income is $64,453. Infocus Marketing Inc. had been managing the file.
Selections: State/SCF/ZIP
Price: $125/M
Contact: MGI Lists, Maribel Cruz at 800-899-4420, ext. 326 or [email protected]

NEW LISTS

Scrapbooks Etc.

Meredith Corp. is offering a file of nearly 50,000 charter subscribers to its new magazine Better Homes and Gardens Scrapbooks Etc. Ninety percent of those listed are women. Roughly 63% are married homeowners. No telemarketing is allowed.
Selections: Quarterly hotline, change of address, composite interest, enhanced selects, gender, paid, province, state/SCF/ZIP
Price: $110/M
Contact: ALC Data Management, Sara Jones at 609-580-2539 or [email protected]

HRO Today

Outsourcing Today LLC names 27,000 active subscribers on the controlled circulation file HRO Today. Those listed recommend, specify or purchase outsourcing services for their companies.
Selections: Job title, industry, number of employees, sales volume, gender, state/SCF/ZIP
Price: $140/M
Contact: Walter Karl Inc., Kathy Elter at 845-732-7055 or [email protected]

CertCities.com IT Training/Certification Leaders

A list of individuals who registered at Web site CertCities.com to receive an e-mail newsletter has come on the market. This file has 42,758 records. Those listed either are currently certified or attempting to receive certification to work on information technology platforms.
Selections: None offered
Price: $300/M
Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or [email protected]

Batanga Magazine

A postal list of subscribers to Latin music magazine Batanga has been released. The file has 17,042 records comprised of subscribers, inquirers and contest respondents. A separate e-mail file is available.
Selections: Gender, state/SCF/ZIP
Price: $90/M
Contact: MKTG Services, Tim Murphy at 215-968-5020, ext. 157 or [email protected]

Universal Screen Arts Enhanced

Records from various catalog lists were assembled and demographic data added to create the Universal Screen Arts Enhanced file. Some 237,751 who made a purchase during the last seven to 12 months are named here. This postal file combines buyers from the Signals, Art & Artifact, What on Earth, and Wireless catalogs. Seventy percent are women. The average order is $90.
Selections: Income, presence of children, adult’s/child’s age, ethnicity, lifestyle/interest, product, hotlines, dollar amount spent (ranges), average age/last purchase, credit card buyers, state/SCF/ZIP
Price: $105/M
Contact: Mokrynskidirect, Elyssa Cunningham at 203-322-3610 or [email protected]

NEW SELECTS

Monthly Hotline Credit Card Users American Index

Selections for occupations and interests such as music and reading have been added to the Monthly Hotline Credit Card Users American Index file. More than 2.8 million records are available. The file has been enhanced with lifestyle and demographic data.
Additional selections: Adult’s age, child’s age range, education, donors, demographic, ethnicity, change of address, credit cards, category, product, gender, entertainment, state/SCF/ZIP
Price: $65/M
Contact: Compiled Solutions Inc., Janae Thompson at 609-275-2900, ext. 104 or [email protected]

* PCH.com Master File

* Undercurrent Scuba Divers

* National Court Reporters Association

* Solar Prism Greenhouse

* Business Insurance E-mail

* United Spinal Association

* ThomasNet.Com

* Netvention Lists

* Essence Magazine

* Correction

LISTS UNDER NEW MANAGEMENT

PCH.com Master File

Publishers Clearing House tapped 21st Century Marketing Inc. to manage PHC.com’s master file and 11 separate list segments. The main file contains more than 2.6 million records from the last 12 months. Individual data cards are available for PHC.com African Americans, Asians, Hispanics, new homeowners, gardeners and pet owners. There also are PCH.com segments available for health and fitness, senior citizens, donors, children (addressed to parents) and golfers. All these postal records were generated via the Internet. Walter Karl Inc. had been the list manager. Selections: Monthly hotline, lifestyle, mail order buyers, sweeps entrants, gender, state/SCF/ZIP Price: $100/M (last-12-month records) Contact: 21st Century Marketing Inc., Ginny Schaefer at 631-306-5251 or [email protected]

Undercurrent Scuba Divers

Names in the News California Inc. now oversees the Undercurrent newsletter file naming scuba divers. A total of 18,248 active and 62,100 former subscribers are listed. Nearly a third of subscribers are women, average age 48. Listworks Corp. was the previous manager.
Selections: Gender, state/SCF/ZIP
Price: $95/M (active subscribers); $65/M (former subscribers)
Contact: Names in the News California Inc., Katinka Partridge at 415-989-3350 or [email protected]

National Court Reporters Association

MGI Lists has been selected to manage the National Court Reporters Association’s 21,528-name membership file. Some 400 international members are identified as well. Women comprise 88% of the membership. Three-quarters of these records include a home address. The association’s file previously was handled in-house but wasn’t widely promoted. Direct mail is the source. Selections: Member type, professional interest area, state/SCF/ZIP Price: $150/M (U.S. members); $275 (entire international file) Contact: MGI Lists, Candy Brecht at 800-899-4420, ext. 383 or [email protected]

NEW LISTS

Solar Prism Greenhouse

Buyers and inquirers are listed on the Solar Prism Greenhouse master file. A total of 171,187 postal records are available. The median age of these gardeners is 49 and their average yearly income is $57,000. The unit of sale ranges from $4,500 to $6,000. The source is direct mail; the records were verified by telephone.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $95/M
Contact: McCarthy Media Group Inc., Mike McCarthy at 608-837-4343 or [email protected] or Michelle McCarthy at 608-837-4343 or [email protected]

Business Insurance E-mail

Crain Communications has launched an e-mail master file with more than 72,000 records derived from paid and controlled-circulation subscriptions of Business Insurance magazine and Web site registrations, among other sources. Selections: Company type, job function, number of employees, state/SCF/ZIP Price: $400/M Contact: Direct Media Inc., Susan Levinson at 203-532-2464 or [email protected]

UPDATED LISTS

United Spinal Association

The Eastern Paralyzed Veterans Association changed the name of its membership list on Feb. 1 to United Spinal Association. The organization recently completed a one-year name change transition period and subsequently renamed the file, according to the list manager. More than 1.4 million donors from the last 12 months are available. Direct mail is the sole source.
Selections: Dollar amount donated, $5-plus donors, change of address, gender, state/SCF/ZIP
Sample usage: Alzheimer’s Disease Research, American Cancer Society, American Diabetes Association, American Red Cross, Carroll Center for the Blind, Christopher Reeve Paralysis Foundation, March of Dimes, Massachusetts Police Association
Sample tests: Alzheimer’s Family Relief Fund, Blind Veterans Association, Central Association for the Blind, Christian Voice, Covenant House, City Meals on Wheels, Gracie Square Hospital, Kids Place
Price: $75/M
Contact: MetaResponse Group Inc., Bob Stein at 201-487-8181, ext. 620 or [email protected]

ThomasNet.Com

Thomas Publishing Co. has renamed and reorganized various Thomas Register and Thomas Regional lists under a new brand name, ThomasNet.com. It also launched the ThomasNet.com Hotline File with 78,933 records of active industrial product buyers. Renamed lists include the ThomasNet.com Industrial Buyers E-mail master file with 466,849 records and a group of ThomasNet.com e-mail lists identifying businesses based on their size. Those identified on the ThomasNet.com files are registered users of the company’s Web site.
Selections: Job function, industry
Price: $435/M (hotline file)
Contact: MetaResponse Group Inc., Dorothy Laudano at 954-360-0644, ext. 202 or [email protected] and Star Ursillo at 954-360-0644, ext. 213 or [email protected]

SPECIALS!

Netvention Lists

List owner Netvention Inc. is giving 5,000 free records to first-time list broker clients. Netvention’s database contains more than 2 million records naming companies conducting business online. Contact Netvention Inc., Tarik Qahawish at 514-877-6197 or [email protected]

Essence Magazine

In celebration of Essence magazine’s 35th anniversary the base price for testing any of Essence lists will be $35/M through March 31. The magazine targeting black women has 762,725 subscribers. Various enhanced files with 1.2 million records each are available as well. Contact Direct Media Inc., Laura Tartaglia at 203-532-3845 or [email protected] and Etienne DeLisle at 203-532-2420 or [email protected]

Correction

The manager of Maus & Hoffman’s list (Direct Listline, Feb. 7) is ALC of New York LLC.

* Maus and Hoffman

* Airguide

* EE Product Center Site

* Golf Vacation Package Buyers from GolfWeb.com

* Healthy Choices

* Links Magazine Ride Along

* DS Waters Statement Stuffer

* Media Source to Expand Following Acquisition

LISTS UNDER NEW MANAGEMENT

Maus and Hoffman

ALC of New York LLC has been retained to oversee the Maus & Hoffman Inc.’s apparel buyers list. There are 17,356 last-12-month and 26,459 last-24-month buyers on file, both men and women. The average unit of sale generated by direct mail is $300. Mokrynskidirect previously managed this list.
Selections: Hotlines, dollar amount spent (ranges), gender, state/SCF/ZIP
Sample usage: Allen Brothers, Calyx & Corolla, Frontgate, Gumps, Sharper Image, Wall Street Creators, Bloomingdales Brooks Brothers, Bachrach, Desantis Coll, Mark Shale, Paul Frederick, Peruvian Connection, Sierra Trading Post, Tuttle Golf, Wintersilks
Price: $120/M (last-24-month buyers)
Contact: ALC of New York LLC, Caroline Gensone at 212-381-1741 or [email protected]

NEW LISTS

Airguide

Pyramid Media Group has released a group of Airguide postal and e-mail lists Theyidentify frequent flyers, leisure and business travelers and corporate travel services buyers. An Internet-generated Airguide Online file contains 26,866 consumer and 13,454 business e-mail addresses. Some 20,000 consumers who subscribe to Airguide Magazine are also available. Another Airguide postal file contains 29,000 business subscribers. Roughly 85% of those listed are men with an average age of 43.
Selections: Gender, number of employees, sales volume, title, industry, state/SCF/ZIP
Price: $95/M (magazine subscribers); $125/M (e-mail and business files)
Contact: Walter Karl Inc., Kathleen Gaynor at 646-336-4153 or [email protected] (e-mail files); Kathy Elter at 845-732-7055 or [email protected] (business postal file); Maureen Northey at 845-732-7035 or
[email protected]

EE Product Center Site

CMP Media LLC has begun offering postal and e-mail records generated from registrations at the Web site EE Product Center. This audience is comprised of engineers and technical managers. The site offers more than 66 million electronic and related components from more than 10,700 supplier catalogs. The EE Product Center Site Visitors file offer 13,566 postal and 7,112 e-mail records, in addition to Canadian and other international records. Selections are only available with postal records.
Selections: Job function, end product, state/SCF/ZIP
Price: $200/M (U.S. postal file); $400/M (e-mal file)
Contact: Rubin Response Management Services Inc., Scott Wells at 847-619-9800, ext. 215 or [email protected]

Golf Vacation Package Buyers from GolfWeb.com

More than a half million online shoppers who visited GolfWeb.com are available a new-to-market postal file. About 84% of the individuals who register at the Web site are men. Their median age is 38, median household income $75,000.
Selections: Hotline, state/SCF/ZIP
Price: $100/M
Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or [email protected]

Healthy Choices

A list of consumers concerned about their health has been assembled from various Internet sources, direct mail transactions and surveys. The Healthy Choices file has a universe of 3.3 million names. This file includes individuals who reportedly work out regularly, participate in sports and eat organic foods
Selections: Quarterly hotline, age, ethnicity, gender, income, presence of children, health and fitness, diet and nutrition, magazine and newsletter subscribers, sports, environmental concerns, state/SCF/ZIP
Price: $70/M
Contact: Direct Marketing Shop, Diane Sparks at 828-645-8411 or [email protected]

NEW INSERT MEDIA

Links Magazine Ride Along

A new program launched by Links Magazine targets golfers with inserts that ride along in periodic renewal statements. The average Links subscriber is 52 and has a net worth of $1.1 million. Upwards of 1 million inserts will be shipped annually inside polybags with magazines. Only one insert will be included per package. Inserts must between 3 by 5-1/2 and 4-1/4 by 7-1/2 inches.
Price: $55/M
Contact: RMI Direct Marketing Inc., Catherine Ryan at 203-825-4632 or [email protected]

NEW SELECTS

DS Waters Statement Stuffer

DS Waters of America LP has instituted selections for home or office delivery in the DS Waters Statement Stuffer program. The quantity has grown to 900,000 statements per month, about evenly split between home and office addresses. DS Waters provide home delivery of bottled water in Texas, Arizona, Nevada, California, Oregon and New Jersey. The average unit of sale is $300 annually. Up to three noncompetitive offers will be inserted inside monthly billing statements. Inserts must be between 3 by 4-1/2 by 3-7/8 and 7-1/2 inches.
Additional selections: Geographic areas
Sample usage: Citicorp Credit Services, Discover Card, BMG Direct, Guthy-Renker, Proactive Solution, Bose, Bookspan, Los Angeles Mission
Price: $50/M
Contact: Fasano and Associates, Laurance Shoobs at 818-728-9030, ext. 104 or [email protected] and Susan Gilbert at 818-728-9030, ext. 106 or [email protected]

IN THE NEWS

Media Source to Expand Following Acquisition
Jim Emerson

Media Source Solutions, a list management and brokerage firm, is launching multi-channel list services and new e-mail services as result of its Jan. 14 acquisition of Clockwork Data, a Miami-based data service bureau and e-mail deployment firm. Until now Media Source had been outsourcing service bureau work as well as housing data at Clockwork. It acquired Clockwork in an all cash transaction for an undisclosed sum. Clockwork’s assets will be folded into existing operations at Media Source’s headquarters in Novato, CA, said Michele Volpe, president of sales and marketing. The acquisition includes software for list hygiene, data analysis and appending data, 10 million e-mail records and a proprietary business-to-business database. The increased data capacity has enabled Media Source to develop WealthRank a new list enhancement product for analyzing household income, and transactional data to help predict future consumer purchasing trends. This includes analysis of types of transactions direct mail, retail and online. Media Source has also launching a new e-mail service called EConnect for appending data to e-mail lists and transmitting e-mail promotions. In addition, Media Solution plans to use the data it has acquired to offer more business and e-mail list products. “Until now our database has mostly consumer names,” Volpe said. “This acquisition will allow us to increase the available universe of multichannel products we can offer.” Looking ahead, one and half year old Media Solutions next plans to introduce a new credit indicator service, pending the review of compliance and privacy issues, Volpe said. No date for the launch of these services has been determined.

* Mid America Motorworks

* Fleet Equipment

* OfficeMax and Reliable Office Supplies

* Technology Review

* International Quality & Productivity Center

* Express Stamp

* Secure World Expo

* Listworks Clients Move On Following Reported Shut Down

LISTS UNDER NEW MANAGEMENT

Mid America Motorworks

Direct Media Inc. has been retained to manage four lists owned by the auto parts and accessories cataloger Mid America Motorworks. The largest file is the Mid America Motorworks Corvette Catalog Buyers file with 143,441 records. Other Volkswagen and Porshce catalog lists contain 32,635 and 21,697 records, respectively. In addition there is the Mid America Motorworks Corvette Business Buyers list with 4,044 last-24-month names. The average unit of sale ranges from $110 to $245, depending on the file. The prior list manager was Lake Group Media Inc.
Sample usage: Corvette Enthusiast, Anhauser Busch, AutoWeek, Corvette Fever, Eastwood Co., Excellence Magazine, Gadget Alert, Hemmings Motor News, Long Ridge School, National Corvette Owners Association, Street Magazine, VW Trends, Vette Magazine
Selections: Gender (not available on Corvette Business file), state/SCF/ZIP
Price: $90/M (catalog files); $100/M (Corvette Business file)
Contact: Direct Media Inc., Matthew Musikar at 203-532-2445 or [email protected]

Fleet Equipment

Babcox Publications has chosen Statlistics to oversee the Fleet Equipment controlled circulation list. The magazine has 61,632 subscribers. This file identifies executives responsible for managing truck fleets, including specifying or purchasing trucks and related equipment. Information Refinery formerly handled this file.
Selections: Telephone numbers, fleet type/size, state/SCF/ZIP
Sample usage: Direct Safety, DPA, FleetCor, General Motors, Imperial Supply, Monster.com, National Safety Council, NexTel, Paul Oxman Publishing, Thomas Regional, University of Wisconsin, Wright Express
Sample tests: American Trainco, Bob Mincberg, Clement Communications, Contact Solutions, Fleet Tech, Gulf Lubricants, Intelligent Truck, Northern Hydraulics, Northern Tool, Sears, South East Truck Sales, Summit Racing, Verizon Wireless
Price: $120/M (base)
Contact: Statlistics, Scott Perillo at 203-778-8700, ext. 132 or [email protected]

OfficeMax and Reliable Office Supplies

ALC Data Management secured appointments to represent the OfficeMax and Reliable Office Supplies catalog and online customer lists. The OfficeMax file contains more than 2.8 million names. More than 1.4 million records are available on Reliable’s list. Both files were formerly managed by MeritDirect.
Selections: Number of employees, dollar amount spent (ranges), hotlines, gender, home/business address, job title/function, max per company, multibuyers, online buyers, product, telephone numbers, SIC code, SOHO, state/SCF/ZIP
Price: $105/M
Contact: ALC Data Management, Mark Poney at 914-524-5243 or [email protected]

Technology Review

Technology Review Inc., a unit of the Massachusetts Institute of Technology, has appointed IDG Services as its list manager. The Technology Review postal file contains 159,333 active subscribers and 57,942 former subscribers. An enhanced postal file is also available, in addition to segments identifying Canadian and other international subscribers. The Technology Review E-mail file contains 186,940, records, including 78,108 U.S. e-mail addresses. Direct Media Inc. formerly managed these files.
Selections: Industry, title, state/SCF/ZIP
Price: $190/M (postal records); $300/M (e-mail records)
Contact: IDG List Services, Rich Green at 508-370-0832 or [email protected]

NEW LISTS

International Quality & Productivity Center

Two files have been introduced by the International Quality & Productivity Center. The larger IQPC Pharmaceutical Executives and Attendees list contains 105,556 names. More than 54,000 attendees are listed on the Top Executives By IQPC file. The sources are 80% direct mail, 10% telemarketing and 10% Internet.
Selections: Job title/function, hotlines, interest, industry, SIC code, gender, state/SCF/ZIP
Price: $155/M
Contact: MeritDirect, Kevin Daly at 914-368-1069 or [email protected]

Express Stamp

A last-12-month buyers file has become available from Express Stamp. It identifies 32,247 customers who purchased products such as address stamps, luggage tags and pet tags. They responded to package inserts targeting new movers and spent an average of $15.
Selections: Hotline, gender, state/SCF/ZIP
Price: $75/M
Contact: Response Media Products Inc., Ann Nolan at 770-220-5061 or [email protected]

Secure World Expo

Seguro Group has released postal and e-mail lists of attendees of the SecureWorld Expo, a new regional conference targeting information technology professionals, corporate executives and government officials concerned with security issues. A total of 3,865 postal and 2,662 e-mail records are available.
Selections: Job title/function, business type, number of employees, product, operating system, state/SCF/ZIP
Price: $225/M (postal records); $350/M (e-mail records)
Contact: Transcontinental Direct, Patti Niebling at 631-218-0389, ext. 202 or [email protected]

IN THE NEWS

Listworks Clients Move On Following Reported Shut Down
By Jim Emerson

In the wake of the apparent closing of Listworks Corp. earlier this week, Macromark Inc., the Impulse Media division of RMI Direct Marketing Inc., and Specialized Fundraising Services Inc. have taken over half of the company’s list management portfolio.
Neither Listworks’ President Walter Monzi nor CFO John Collins could be reached for comment about the future status of the company or any creditors. Several phone calls to the firm’s headquarters in Hawthorne, NY went unanswered.
Listworks Corp. had not filed for bankruptcy as of Thursday. On Feb. 1, a representative of Listworks management reportedly told about 50 employees to go home because the company was closing.
Several former employees have accepted new positions at Brewster, NY-based Macromark, which has taken over 15 files previously managed by Listworks. Norman Newman has been named senior vice president of sales; Ken Ryan, vice president of sales; and Mary Ellen Meyer, list manager. Maria Bongzarone, Jayne Gottschall and Steve Koons all accepted positions as list brokers.
Several astrology lists and opportunity-seeker files have been transferred to Macromark, including the Future Life Astrology and Risk Free Wealth Systems Buyers files. The Better Health & Self Improvement Library, BNI Building News and Nuvobody lists are some of the other files now handled by Macromark.
New data cards will be ready for release by the end of the business day Friday, said
Eduard Kul, vice president of sales at Macromark. These files have monthly counts ranging from 5,000 to 215,000 records, each, he said.
Danbury, CT-based Impulse Media has assumed management of the U.S. and Canadian Psychic Predictions files formerly at Listworks, in addition to the Adrianna and Cloud Nine lists, which target similar audiences.
Pam Ranalli, marketing manager at Impulse, said she does not yet have current counts nor know when her firm will release new data cards for these files. However, according to Listworks’ data cards these lists have quarterly counts in the 10,000 to 30,000 range.
Specialized Fundraising Services now represents 50 lists owned by nonprofit organizations that were formerly managed by Listworks, said Frank Quaranta, executive vice president and COO of Specialized Fundraising.
Nonprofits identified on Listworks’s Web site as clients include the American Breast Cancer Foundation, American Diabetes Association, Arthritis Foundation, National Cancer Coalition, National Jewish Medical and Research Center and the National Osteoporosis Foundation.
Quaranta was recently vice president of Listworks before he left voluntarily to found Specialized Fundraising. His business partner Lisa Greene, president and CEO of the new company, is a former Spartanburg, SC-based independent contractor for Listworks.

* Cohabitator Master File

* I Give to Health Causes

* Self Improvement File

* Online Direct Deposit Cash Advance Applicants

* Professional Career Development Institute

* Savvier PIP

* White Flower Farm PIP

NEW LISTS

Cohabitator Master File

In excess of 1 million names were assembled to create Cohabitator, a master file that identifies households with multiple persons who have different last names. These individuals include roommates and couples, either married or unmarried. Within the last 12 months these consumers moved, refinanced a mortgage or received a new credit card. The sources are direct response transactions triggered by direct mail or the Internet.
Selections: Transactions by type/number, hotlines, credit cards by bank/retail/number, mail order buyers, catalog buyers, presence/age of children, homeowner, dwelling type, length of residence, ethnic, marital status, state/SCF/ZIP
Price: $70/M (base)
Contact: Adrea Rubin Management Inc., Tom Mack at 646-487-3783 or [email protected]

I Give to Health Causes

More than 1.3 million donors who contributed to various health or medical facility appeals are found on the I Give to Health Causes list. California, Texas and New York have the largest state counts. This file has been overlaid with mail buyer, demographic and lifestyle data. The majority of these individuals are senior citizens.
Selections: Age, income, gender, state/SCF/ZIP
Price: $75/M
Contact: Chessie Lists Inc., Bob Lesser at 301-680-3633, ext. 109 or [email protected]

Self Improvement File

Surveyed men and women who reported that they’ve enrolled in self-improvement courses have been assembled on a recently released file. More than 1.3 million records are available on the Self Improvement File.
Selections: Income, marital status, homeowner, presence of children, gender, state/SCF/ZIP
Price: $85/M
Contact: Davis Direct Worldwide, Andrew Jackson at 206-275-2532 or [email protected]

Online Direct Deposit Cash Advance Applicants

A universe of 538,884 consumers who applied for loans via the Internet has been released. The Online Direct Deposit Cash Advance Applicants file consists generally of individuals trying to reestablish a better credit rating. They applied for loans up to $1,000 for direct deposit in their bank accounts. Since numerous lenders are involved in this program the majority of these individuals reportedly received loans.
Selections: Monthly applicants, income, age, gender, state/SCF/ZIP
Price: $80/M
Contact: Listdata Management Services Inc., David Brill at 845-357-1881 or [email protected] and Oney Currithers at 845-357-1881 or [email protected]

Professional Career Development Institute

The Professional Career Development Institute (PCDI) recently introduced a large portfolio of new-to-market lists including several related to hobbies or interests. The Gourmet Cooking and Catering from PCDI file, for example, names 110,000 purchasers and inquirers of a home study gourmet cooking and catering course. Some of the other files identify 428,032 pet owners; 152,083 hobbyists who knit, sew or do other kinds of needlework; and 214,878 music lovers. Most of the other files identify professionals who enrolled in various types of courses offered by PCDI. The sources are direct mail, television, space advertising and the Internet.
Selections: state/SCF/ZIP
Price: $80/M (base)
Contact: VentureDirect Worldwide, Nancy Liddane at 212-655-5153 or [email protected] and Sharlene Palmgren at 212-655-5131 or [email protected]

NEW INSERT MEDIA

Savvier PIP

Infomercial marketer Savvier Inc. has launched a package insert program targeting fitness products customers. Roughly 960,000 packages are shipped annually. Up to six inserts will be placed inside each package shipment. These consumers have spent $40 to $90 to purchase workout-related products. Women placed 85% of the orders. An average customer is 40 with a $65,000 household income. Inserts may be as large as 5-1/2 by 8-1/2 inches weighing up to .25 ounce. Inquiries for overweight inserts will be considered.
Price: $65/M
Contact: Walter Karl Inc., Bernadette Joachim at 845-732-7025 or [email protected]

White Flower Farm PIP

Garden cataloger White Flower Farm Inc. now accepts package inserts. An estimated 285,000 packages will be shipped this year. These customers place $90 average orders. Their average age is 53, average income $71,000. This new-to-market program is open for a maximum of six inserts per package. Inserts can be as large as 5-1/2 by 8-1/2 inches, weighing up to .25 ounce.
Price: $66/M
Contact: AM/Direct division of Millard Group Inc., Meg Garabrant at 603-924-9262, ext. 2317or [email protected][email protected]

* Gurney’s/Henry Field’s/Michigan Bulb

* College Grads/Job Seekers

* Links Magazine

* 123Jump.com Online Investor

* Build It Worldwide

* Waste News

* Nature’s Aide Vitamins

* DecisionMaker Network Security Marketplace

* People in the News

* Correction

LISTS UNDER NEW MANAGEMENT

Gurney’s/Henry Field’s/Michigan Bulb

Gardens Alive Inc. has transferred management of its Gurney’s, Henry Field’s and Michigan Bulb gardening catalog lists to Names and Addresses Inc. A special $75/M rate for publishers, fundraisers, and insurance and credit card marketers has been introduced that was not previously available. The list owner is expected to launch an enhanced Gardens Alive file at a later date. With 204,302 buyers from the last 12 months, Michigan Bulb Co.’s list is the largest. Gurney’s Seed & Nursery Co. identifies 281,722 customers who made purchases over the last 12 months. Henry Field’s Seed and Survey Co.’s file contains 108,873 last-12-month names. RMI Direct Marketing Inc. formerly managed these files.
Sample usage: American Master Products, Carol Wright Gifts, Garden Gage, Collections Etc., Handyman Club of America, Lincoln Insurance, Humane Society of America, Paralyzed Veterans of America, Physicians Mutual Insurance, Little Brothers Friends of the Elderly (Michigan Bulb); Backyard Problem Solver, FarmTek, Harriet Carter Gifts, Swiss Colony, Earthbox, F&W Publications, Hale Indian River Grove, Northern Tool & Equipment, Progressive Farmer, Vortine (Gurney’s); Gardener’s Greenhouse, National Home Gardening Club, Rodale/Garden Primer, Boy Scouts of America, National Arbor Day Foundation (Henry Field’s)
Selections: Dollar amount spent (ranges), hotlines, gender, state/SCF/ZIP
Price: $100/M
Contact: Names and Addresses Inc., Lisa Tricoli at 847-850-1021 or [email protected]

College Grads/Job Seekers

Mokrynskidirect has been named manager of a list of recent college graduates seeking employment who visited either the CollegeRecruiter.com or Jobanimal.com Web sites. More than 1.1 million records from the last 12 months are available on the College Grads/Job Seekers postal list. Those named here posted their resumes on the Web sites, searched through job listings and signed up to receive e-mail job alerts. Telephone numbers and e-mail addresses are available. Great Lakes List Management was the former manager.
Selections: Education level, interest in continuing education, industry, salary range, state/SCF/ZIP
Sample usage: AT&T, Dow Jones, National Magazine Exchange, University of Maryland
Price: $115/M (last-12-month records)
Contact: Mokrynskidirect, Linda F. Santaite at 201-488-5656, ext. 660 or [email protected]

Links Magazine

RMI Direct Marketing Inc. asumed management of Links magazine’s list yesterday. Some 85,000 subscribers are identified. These golfers’ average yearly income is $150,000 and their average net worth is $1.1 million. The typical subscriber is a 52-year-old who’s been playing golf for 27 years — ordinarily, some 43 rounds annually. Only 7% of these individuals are women. List Services Corp. previously managed this file.
Selections: Birth year, handicap, hotlines, state/SCF/ZIP
Sample usage: Consumer Reports, Marriott Resorts, Golf Digest Golfsmith, Omaha Steaks, Kohler Faucets, AARP, Zurich Insurance, Sports Illustrated
Price: $100/M
Contact: RMI Direct Marketing Inc., Catherine Ryan at 203-825-4632 or [email protected] and Hillary Taylor at 203-825-4631 or [email protected]

123Jump.com Online Investor

Web site publisher 123Jump.com Inc. tapped MetaResponse Group to manage its e-mail investor master file consisting of 210,423 registered Web site users. These people go online to obtain information about current stock quotes, initial public offerings, mutual funds, analysis reports and other financial and business information. Rickard List Marketing was the previous manager.
Selections: U.S./international domain
Sample usage: Standard & Poor’s, Barclay’s
Price: $150/M (base)
Contact: MetaResponse Group, Dorothy Laudano at 954-360-0644, ext. 202 or [email protected] and Star Ursillo at 954-360-0644, ext. 213 or [email protected]

Build It Worldwide

Direct Media Inc. now manages the Build It Worldwide file, which names 66,700 who registered at online directory BuildItWorldwide.com. The site serves as a portal for several related sites such as ArchitectWorld.com and SurveyorsWorld.com. Those listed include owners, company presidents and other executives in the building-related trades. Telephone numbers are available. Information Refinery Inc. had been managing these records.
Sample usage: Capital One, Architecture Magazine, McGraw-Hill, Lorman, NexTel, Hanley-Wood
Selections: Business/industry type, max per company, gender, state/SCF/ZIP
Price: $90/M
Contact: Direct Media Inc., Rich Parker at 203-532-2500 or [email protected] and Tracey Strauss at 203-532-2527 or [email protected]

Waste News

Crain Communications recently transferred management of Waste News magazine’s list to Walter Karl Inc. This publication has 20,576 controlled circulation and paid subscribers. Readers are concerned with hazardous waste management, air pollution and water treatment. Statlistics was the prior list manager.
Selections: Job title, type of organization, size of company, public company indicator, sales volume, primary business, state/SCF/ZIP
Price: $145/M
Contact: Walter Karl Inc., Kathy Elter at 845-732-7055 or [email protected] and Rose DeLuca at 845-732-7019 or [email protected]

Nature’s Aide Vitamins

N.M.N. Vitamins Inc. has appointed Macromark Inc. manager of the Nature’s Aide vitamin and health supplement buyers list. More than 22,000 records from 2004 are available. Sixty-five percent of the customers were men and an average order was $92. Direct mail is the source. Mal Dunn Associates Inc. formerly managed this file.
Selections: Gender, state/SCF/ZIP
Price: $125/M
Contact: Macromark Inc., Sheri Legeret at 845-230-6322 or [email protected]

NEW LISTS

DecisionMaker Network Security Marketplace

DecisionMaker Network Security Marketplace, a new database, includes information from controlled circulation lists; business, directory and other database listings; and trade show attendee records. It identifies 413,547 professionals involved in computer network security.
Selections: Acquisition source, type of business, buying authority, Canadian names, number of employees, home address, one per location, recency, sales volume, specific title, telephone numbers, state/SCF/ZIP
Price: $195/M
Contact: DM2, Liz Daly at 800-323-4958, ext. 8301 or [email protected]

IN THE NEWS

People in the News

Marc Mirabella was promoted to senior account executive at Leon Henry Inc.’s LH Management Division. He’s been with the company since August 1999.

Correction

An item in the Jan. 11 Listline about the Construction Subcontractors list now managed by Information Refinery Inc. misidentified the prior list manager. L.I.S.T. Inc. previously handled the file.

* National Association of Counties

* Online Direct Catalog Card Applicants

* Book Bound

* Vermont Country Store Enhanced

* Groovejob.com

* Individual Healthcare Insurance Buyers

* AutoWeek

* HealthSmart Today Blow-in

* People in the News

LISTS UNDER NEW MANAGEMENT

National Association of Counties

Walter Karl Inc. now manages the National Association of Counties’ list, which names the 60,000 county government officials who are association members. Sources include direct response, attendees and directories. Telephone numbers are available. This file previously was managed in-house.
Selections: Population figures, attendees, title, branch of government, steering committee, gender, state/SCF/ZIP
Price: $110/M
Contact: Walter Karl Inc., Kathy Elter at 845-732-7055 or [email protected] and Rose DeLuca at 845-732-7019 or [email protected]

NEW LISTS

Online Direct Catalog Card Applicants

Online Direct Catalog Card Applicants identifies 864,752 who requested an unsecured Platinum credit card from a catalog company. The card had a $7,500 limit and was backed by several financial services firms. Applicants paid a $150 refundable deposit to obtain their card.
Selections: Monthly applicants, gender, age, income, state, state/SCF/ZIP
Price: $80/M
Contact: Listdata Management Services Inc., David Brill at 845-357-1881 or [email protected][email protected]

Book Bound

Those who bought several books by mail over the last 12 months are identified on the Book Bound file. There are 410,127 listed. The unit of sale was $95.
Selections: Quarterly hotline, income, age, presence of children, state/SCF/ZIP
Price: $80/M
Contact: List Experts Inc., Iris Caralla at 727-669-2500 or [email protected]

Vermont Country Store Enhanced

Etech ethnic information and Experian InSource data were overlaid on the Vermont Country Store’s master file to create this enhanced list. Nearly 1.2 million records are available, including 754,488 general merchandise buyers from the last 12 months. The file includes buyers from Vermont Country Store’s Voice of the Mountains and Goods & Wares catalogs. Most customers are suburban or rural homeowners with an average yearly income of $50,000. Numerous lifestyle and interest selects are offered.
Selections: Interest, lifestyle, dollar amount spent (ranges), adult’s age, child’s age range, credit card buyers, gender, Hispanic, household income, state/SCF/ZIP
Price: $100/M
Contact: ALC Data Management, Daphne Fernandes at 914-524-5231 or [email protected]

Groovejob.com

This is a postal list of 169,000 job seekers, primarily students between ages 16 and 24, who registered at the Groovejob.com Web site. Most of those identified are part-time and seasonal job seekers.
Selections: Age ranges, gender, state/SCF/ZIP
Price: $85/M
Contact: VentureDirect Worldwide, Sean Morits at 212-655-5196 or [email protected]

Individual Healthcare Insurance Buyers

A list segmentation model of direct mail and behavioral data related to insurance products, together with information from Focus USA’s database, were used to assemble the Individual Healthcare Insurance Buyers list. Included are nearly 12.5 million consumers considered statistically likely to buy individual healthcare insurance. The median age of those on the file is 38 and their median income is $37,000. More than 60% are homeowners and better than half have children.
Selections: Quarterly hotline, credit cardholders, travelers, Internet connected, age, gender, state/SCF/ZIP
Price: $75/M
Contact: Focus USA, Stephani O’John at 201-489-2525 or [email protected]

UPDATED LISTS

AutoWeek

Crain Communications has broken out several segments from AutoWeek’s active and former subscriber files. The expanded list group now includes AutoWeek Credit Cardholders and Users, AutoWeek Mail Order Product Buyers and AutoWeek Subscribers With Online Access, with counts ranging from 59,972 to 94,083. Enhanced credit card and demographic selections are available. The main AutoWeek Lifestyle Enhanced Active Subscribers list, formerly known as the AutoWeek Enhanced master file, now contains 233,869 records.
Selections: Psychographics, retail store buyers, real estate data, home value, marital status, interests, occupation, adult’s/child’s age ranges, presence of children, education, donors, income range, demographic, credit card, gender, state/SCF/ZIP
Price: $90/M
Contact: Kroll Direct Marketing Inc., Janae Thompson at 609-275-2900, ext. 104 or [email protected]

IN THE NEWS

HealthSmart Today Blow-in

HealthSmart Today magazine’s blow-in program will be expanded in March to reach a broader audience. Moreover, a new 32-page PhysiqueSmart section has been added to the magazine itself. HealthSmart targets women while PhysiqueSmart is for men. Each title will have its own front cover when the magazine is flipped over. Up to 3.2 million inserts will be blown into the magazine this year. The magazine is hand distributed, available at retail stores and disseminated through membership organizations. Each issue will carry up to four inserts between 3 by 5 inches and 6 by 7-1/2 inches and weighing up to .25 ounce. Inquiries for larger and heavier inserts will be considered for additional charges.
Price: $35/M
Contact: LH Management Division, Leon Henry Inc., Eric Kizis at 914-285-3456 or [email protected]

People in the News

Felicia Pucci has been named manager of client services at Estee Marketing Group Inc., a list management and brokerage firm in New Rochelle, NY. Pucci has an extensive background in publishing and list services. In her last job, she served as circulation planning manager for Wenner Media LLC.

* Decorator’s Delight

* Prost-Aide Supplement Buyers

* No Annual Fee Credit Card Acceptors

* Newport News

* Father Flanagan’s Girls and Boys Town Donors

* U.S. Bowling Congress Portfolio

* Central Park Conservancy

* Checks Unlimited

NEW LISTS

Decorator’s Delight

Consumers who purchased home decor items from catalogs multiple times are named on the Decorator’s Delight list. A total of 610,312 records are available from the last 12 months. The unit of sale is $200.
Selections: Quarterly hotline, income, age, presence of children, state/SCF/ZIP
Price: $80/M
Contact: List Experts Inc., Iris Caralla at 727-669-2500 or [email protected]

Prost-Aide Supplement Buyers

Prost-Aide Supplement Buyers
Consumers who purchased a dietary product are listed on the Prost-Aide Supplement Buyers file. There are 31,125 buyers from March through September 2004 and 19,223 buyers from the fourth quarter. Ninety-one percent of these customers are men. The average unit of sale is $74. Direct response radio is the source.
Selections: Gender, state/SCF/ZIP
Price: $100/M (fourth quarter buyers)
Contact: Impulse Media, Pam Ranalli at 203-825-4652 or [email protected]

No Annual Fee Credit Card Acceptors

Direct mail financial behavioral data and the Focus USA Database were used to develop a financial segmentation model to identify consumers likely to respond to a specific type of financial offer. The process was used to create the No Annual Fee Credit Card Acceptors file containing 21 million records. Those listed have a median age of 30 and a $31,000 median income. More than half are homeowners with children.
Selections: Gender, age, income, length of residence, children, homeowners, news and financial subscribers, Internet connected, quarterly hotline, sweepstakes entrants, state/SCF/ZIP
Price: $75/M
Contact: Focus USA, Stephani O’John at 201-489-2525 or [email protected]

NEW SELECTS

Newport News

Newport News Inc. has added another monetary select to the Newport News catalog customer file. Data for the last dollar purchase amount is now available. Selects have been available for some time for last-three-month buyers who spent $75, $100 and $200 or more. Roughly 35% of the individuals on this nearly 2 million-name file have spent $100 or more. The source is 100% direct mail, but more than 26% of the customers have shopped online.
Additional selections: Hotlines, cash buyers, clearance merchandise, credit card, deferred credit, multibuyers, single purchase, product, state/SCF/ZIP
Sample usage: Alloy, Alsac St. Jude, Berkley Time Share, Boston Proper, Chadwick’s Fingerhut Corp. Figi’s, Frederick’s of Hollywood, International Male, Midnight Velvet, Ultama Swimwear, Yves Rocher
Sample tests: ABC Distributing Inc., Arizona Mail Order Co. Inc., Complements from Amerimar, Crunch Fitness, Custom Missions Program, Disabled American Veterans, Domestications, International Masters Publishers, Just My Size, Limoges Jewelers, Merlite Industries, Union Rescue Mission, Venus Swimwear
Price: $100/M (last-12-month buyers)
Contact: Millard Group Inc., Lynn Wallis at 603-924-9262, ext. 2438 or [email protected] and Liz Pereira at 603-924-9262, ext. 2581 or [email protected]

Father Flanagan’s Girls and Boys Town Donors

A gender select has been introduced on the Father Flanagan’s Girls and Boys Town Donors file. The count is 618,000. Roughly three-quarters of donors who gave $5 or more are men. Contributors give on average $13 in response to direct mail.
Additional selections: Donors $10-plus, state/SCF/ZIP
Price: $80/M (last-12-month donors)
Contact: Direct Media Inc., Peggy O’Keefe at 203-532-3760 or [email protected]

UPDATED LISTS

U.S. Bowling Congress Portfolio

The name for a group of National Bowling Organization lists have been changed to U.S. Bowling Congress and more than a dozen new list segments have been introduced. The change in name follows the merger of men’s and women’s bowling organizations within the U.S. Bowling Congress, effective on Jan. 1. The four existing files with new names are the U.S. Bowling Congress, USBC Mail Order Buyers, USBC Active Travelers and USBC Outdoor Enthusiasts and have counts ranging from 617,083 to 3.2 million records. Some of the new USBC list segments identify individuals interested in audio and video products, donors, gardeners, hunters and fishermen, pet owners and veterans, to name a few. The sources include Web site registrations, direct mail and telemarketing.
Selections: Gender, ethnicity, religion, lifestyles, hobbies, credit card type, age, income, state/SCF/ZIP
Price: $80/M (base)
Contact: VentureDirect Worldwide, Nancy Liddane at 212-655-5153 or [email protected]

SPECIALS!

Central Park Conservancy

All fundraisers testing the Central Park Conservancy list through Feb. 28 will receive one free select. A universe of 82,000 records is available. Contact ALC Data Management, Jeff Marchant at 609-580-2910 or [email protected]

Checks Unlimited

Envelope copy is free for mailers who commit to the entire placement during the third and fourth quarters in the Checks Unlimited insert program. Each quarter 600,000 envelopes are distributed. Some 2.4 million envelopes annually are included inside package shipments from Direct Checks Unlimited. Contact LH Management Division, Leon Henry Inc. Debra Goldstein at 914-285-3456 or [email protected]

* Hirsch Investors Master File

* Hearst Shop Etc. Magazine

* Woolrich

* Kylea Health, Energy and Nutrition

* Home Based Internet Businesses

* Money Making Biz

* Good Cause Donors

* Collections Inc.

LISTS UNDER NEW MANAGEMENT

Hirsch Investors Master File

The Hirsch Organization has named MetaResponse Group manager of the Hirsch Investors Master File. This file is comprised of subscribers to Almanac Investor Newsletter and buyers of the Stock Traders Almanac, as well as subscribers to stock research and analysis services offered by Hirsch. Nearly 15,000 records are available. The sources are 70% direct mail and 30% Internet and print advertising. Conrad Direct was the prior list manager.
Selections: Gender, state/SCF
Price: $150/M (base)
Contact: MetaResponse Group, Dorothy Laudano at 954-360-0644, ext. 202 or [email protected] and Star Ursillo at 954-360-0644, ext. 213 or [email protected]

NEW LISTS

Hearst Shop Etc. Magazine

Hearst Magazines has launched the Hearst Shop Etc. Magazine file, which identifies subscribers to a new publication targeting women. Some 122,000 records are available. About 88% of Shop Etc. subscribers are women. This title covers topics related fashion, home and beauty. The median age of subscribers is 35; median household income $78,000.
Selections: Gender, paid, source, state/SCF/ZIP
Price: $105/M
Contact: Direct Media Inc., Maureen Luciano at 203-532-2434 or [email protected]

Woolrich

A list of nearly 95,000 buyers of rugged outdoor clothing, blankets, bedding and general merchandise has been released by Woolrich Inc. This cataloger’s average unit of sale is $105. An average customer is 51 with an $85,000 household income. About 79% are married.
Selections: Dollar amount spent, hotlines, gender, state/SCF/ZIP
Price: $115/M
Contact: Millard Group Inc., Beth Pratt at 603-924-9262, ext. 2279 or [email protected] and Sherry Flint at 603-924-9262, ext. 2426 or [email protected]

Kylea Health, Energy and Nutrition

Kylea Health and Energy now offers 53,693 records that comprise the Kylea Health, Energy and Nutrition Master File. Kylea sells nutritional supplements via television, radio and the Internet. More than 75% of those listed purchased or made inquiries about health or energy products.
Selections: Telephone numbers, state/SCF/ZIP
Price: $85/M
Contact: Response Unlimited, Scott Faircloth at 540-943-6721 or [email protected] and Greg Sholes at 540-943-6721 or [email protected]

Home Based Internet Businesses

Entrepreneurs who paid a monthly membership fee to a home business and marketing group are available on this new-to-market file. There are 65,871 records on the Home Based Internet Business file. Members receive Web page hosting services, Internet access and a monthly online publication. Direct mail and space advertising are the sources.
Selections: Gender, state/SCF/ZIP
Price: $120/M
Contact: Davis Direct Worldwide, Andrew Jackson at 206-275-2532 [email protected]

Money Making Biz

Consumers who spent $149 to purchase information about starting a real estate business are named on the Money Making Biz list. This opportunity seekers file contains 209,349 names. Seventy percent of these buyers are men, typically 35 to 50 with a $30,000 average income. Direct mail and space advertising are the sources.
Selections: Gender state/SCF/ZIP
Price: $90/M
Contact: Listworks Corp., Mary Ellen Meyer at 914-593-7200 or [email protected]

Good Cause Donors

Data from 12 charitable groups have been assembled to build the Good Cause Donors Fundraising Superfile. Some 2.9 million last-12-month postal and telemarketing records are available. These men and women responded to telephone and other types of direct response solicitations. They contributed to organizations for veterans, children, seniors, police, environment and political parties, among others.
Selections: Gender, specific cause, SIC, title, donation amount, state/SCF
Price: $80/M (postal records); $185/M (telemarketing records)
Contact: VentureDirect Worldwide, Sean Morits at 212-655-5196 or [email protected]

NEW INSERT MEDIA

Collections Inc.

The home decor, gifts and collectibles cataloger Collections Inc. has launched a blow-in program. An estimated 48 million blow-in inserts will be mailed this year. Roughly 90% of this audience is comprised of women spending an average of $50 per order. Inquiries will be considered for inserts larger or smaller than the standard 4 by 6 inches. Collections Inc. also has a package insert program.
Price: $35/M
Contact: Adrea Rubin Management Inc., Tom Mack at 646-487-3783 or [email protected]

* Log Home Living

* Delaware Today/Main Line Today

* Anthropologie Internet Buyers

* PCDI Health Fitness Buyers and Inquirers

* Marcus Evans U.S. Conference Master File

* Technology Enthusiasts of India

* Paradise Galleries Blow-in

* Jackson & Perkins

* People in the News

* Corrections and Clarifications

LISTS UNDER NEW MANAGEMENT

Log Home Living

Home Buyer Publications has named Millard Group Inc. to manage the paid subscription list of Log Home Living magazine. More than 75,000 subscribers are available. Their average age is 44. Eighty-four percent of these individuals are homeowners and three-quarters are college educated. Chilcutt Direct Marketing previously handled these records.
Selections: Gender, paid, source, state/SCF/ZIP
Sample usage: Aspen Log, Cabella’s Duluth Trading, King Ranch Saddle Shop, Blue Ridge Country, St. Labre Indian School
Price: $110/M
Contact: Millard Group Inc., Nancy Christensen at 603-924-9262, ext. 2439 or [email protected] or Liz Pereira at 603-924-9262, ext. 2581 or [email protected]

Delaware Today/Main Line Today

Today Media Inc. has retained Rubin Response Management Services Inc. to oversee the Delaware Today and Main Line Today magazine lists of subscribers. Delaware Today is the larger of these regional titles with 16,837 subscribers. Main Line Today has 6,799 subscribers primarily in Philadelphia’s western suburbs. Lake Group Media Inc. formerly handled these lists.
Selections: Gender, state/SCF/ZIP
Price: $85/M
Contact: Rubin Response Management Services Inc., Donna Lundell at 847-619-9800, ext. 166 or [email protected]

NEW LISTS

Anthropologie Internet Buyers

The last-12-month count is 143,200 for the recently launched Anthropologie Internet Buyers at Postal Address file. A typical customer is 34 with a $76,000 household income. The average order is $190.
Selections: Hotlines, dollar amount spent (ranges), gender, state/SCF/ZIP
Price: $155/M
Contact: Mokrynskidirect, Allison Larsen at 201-487-8181, ext. 640 or [email protected]

PCDI Health Fitness Buyers and Inquirers

A Health Fitness Buyers and Inquirers file is among several new-to-market files recently released by the Professional Career Development Institute (PCDI). This file contains 333,885 men and women who took various courses related to health and fitness. Files identifying students who took other types of courses are available as well. The sources are space advertising, direct response TV, direct mail and the Internet.
Selections: Age, gender, medical and health type, state/SCF/ZIP
Price: $80/M
Contact: VentureDirect Worldwide, Sharlene J. Palmgren at 212-655-5131 or [email protected]

Marcus Evans U.S. Conference Master File

Marcus Evans Ltd. has introduced a master file identifying North American conference attendees and inquirers. A total of 95,260 records are available on the Marcus Evans U.S. Conference Master File. Roughly one-quarter of these individuals are women. The types of conferences range from technology and pharmaceuticals to environment and manufacturing, among others.
Selections: Job title/function, gender, max per company state/SCF/ZIP
Price: $130/M
Contact: Direct Media Inc., Julie Salles at 203-532-2492 or [email protected]

Technology Enthusiasts of India

Information technology professionals in India who subscribe to technology e-mail newsletters are identified on the Technology Enthusiasts of India file. A total of 132,617 records are available on this consumer file.
Selections: Gender, geography
Price: $195/M
Contact: Davis Direct Worldwide, Andrew Jackson at 206-275-2532 or [email protected]

NEW INSERT MEDIA

Paradise Galleries Blow-in

A blow-in program has been introduced by Paradise Galleries. An average of 300,000 catalogs are mailed monthly primarily to women. This cataloger offers porcelain dolls and other kinds of collectibles. Inserts must be between 5 by 3-1/2 inches and 6-1/2 by 6 inches, weighing no more than .25 ounce.
Price: $35/M
Contact: Adrea Rubin Management Inc., Tom Mack at 646-487-3783 or [email protected]

UPDATED LISTS

Jackson & Perkins

New Z-24 Circbase enhancements added to the Jackson & Perkins catalog list indicate the majority of individuals on this file make more than 10 mail order purchases annually, typically spending more than $1,000 for orders with more than five companies. There are 607,000 Jackson & Perkins Z-24 Circbase records available. Women account for roughly 69% of this file. The average order is $80. No telemarketing is allowed.
Selections: Dollar amount spent (ranges), adult/child age, gender, household income, state/SCF/ZIP
Price: $100/M
Contact: ALC Data Management, Darren Amato at 609-580-2952 or [email protected]

IN THE NEWS

People in the News

Karen Cha has been promoted from vice president to senior vice president of the brokerage division at Singer Direct Inc. Cha has been with Singer for nearly three years. Jen Marks was appointed online account executive and Nina Ribbeklint was named online marketing coordinator; both in the Internet division.

Corrections and Clarifications

The Church Leaders Opt-in E-mail list managed by Mail Marketing Inc. is owned by Logos Media Network Inc.

Specialized Fundraising Services Inc. has more than 30 clients, including American Diabetes Association, Muscular Dystrophy Association, and St. Jude’s Children’s Hospital.

* Paula Young and Especially Yours

* Best Buys Direct

* Church Leaders Opt-in E-mail

* ClaimYourVacation.com

* Business Opportunity Superdatabase

* Employee Benefit Legal Attorney

* Business and Legal Reports

* FTC Settlement Forbids Release of Lists

* Do-Not-Call List Service Launched

NEW LISTS

Paula Young and Especially Yours

Specialty Catalog Corp. now offers enhanced list segments from the Paula Young and Especially Yours wig catalogs. More than 526,000 buyers from the last 12 months are named. Paula Young and Especially Yours Lifetrends, for example, features numerous interest and lifefestyle data enhancements, such as celebrities, science, travel and woodworking. Similarly, the LifePhases segment contains such demographic information as age, income and presence of children. The third list in this group, Lifelines, provides religious and ethnic data enhancements. In general, the individuals on these direct mail-generated files are women age 40 to 55 with annual household income of $40,000 to $50,000. The average unit of sale was $65.
Selections: Interests, travel, hobbies, reading, food and cooking, exercise, stereo, health and self-improvement, dollar amount spent (ranges), credit card buyers, gender, multibuyers, single buyers, religious and ethnic, hotlines, state/SCF/ZIP
Price: $95/M (last-12-month buyers)
Contact: Direct Media Inc., Matthew Musikar at 203-532-2445 or [email protected]

Best Buys Direct

A list comprised largely of direct response TV buyers is available from Best Buys Direct Inc. This file names roughly 70,000 consumers who called an 800 number in response to DRTV or space advertising offers. Health, household, personal, beauty and home improvement products were sold. The average unit of sale was $30.
Selections: Specific purchase, gender, competitive offer, state/SCF/ZIP
Price: $85/M
Contact: MKTG Services, Paul Zelin at 215-968-5020, ext. 164 or [email protected]

Church Leaders Opt-in E-mail

Christianity Today International (CTI) has a list of 35,000 individuals affiliated with churches who requested the Church Life Leadership newsletter or other information about church products. The newsletter is scheduled to launch next month. The Internet is the source. Similarly, Churches With Decision Makers, a new e-mail master file with an estimated count of 125,000 records, is expected to be available in spring.
Selections: None offered
Price: $180/M (church leaders file); $150/M (decision makers file)
Contact: Mail Marketing Inc., Joann O’Rourke at 201-750-3222, ext. 26 or [email protected]

ClaimYourVacation.com

A list of some 113,100 consumers who paid $2 on a credit card to purchase a certificate for two nights of free hotel accommodations has come on the market. The ClaimYourVacatdion.com file was generated online. Those who responded to this offer were enrolled in the Family Savers Club continuity program, in which members are automatically billed $20 per month on a credit card to receive discounts on products and services.
Selections: Gender, recency, state/SCF/ZIP
Price: $80/M
Contact: Acton Direct, Carie Shallenberger at 402-470-5808 or [email protected]

Business Opportunity Superdatabase

Several direct mail-generated business opportunity files identifying consumers with home offices have been merged to create the Business Opportunity Superdatabase. All buyers listed were selected from other files. Some 6 million postal and telemarketing records are available, among them home-based businesses and employees who work from home. The unit of sale ranges from $40 to $900.
Selections: Monthly hotline, age, gender, income, enhancements, state/SCF/ZIP
Price $70/M (postal records); $150/M (telemarketing records)
Contact: Listdata Management Services Inc., David Brill at 845-357-1881 or [email protected] and Oney Currithers at 845-357-1881 or [email protected]

NEW COMPILED LISTS

Employee Benefit Legal Attorney

Judy Diamond Associates Inc., a publisher of benefits, insurance and pension plan data for the financial services industry, has assembled postal and e-mail lists identifying 10,000 senior-level attorneys employed by all sizes of companies and labor unions. These individuals typically are responsible for employee benefit plans. The source is a corporate database.
Selections: Size of company, job title, telephone numbers, SIC, state/SCF/ZIP
Price: $175/M
Contact: ALC Data Management, Mark Poney at 914-524-5243 or [email protected]

NEW SELECTS

Business and Legal Reports

Business and Legal Reports Inc. (BLR) has added selections for number of employees and SIC codes on its e-mail master file. A total of 121,350 records are available on the Business and Legal Reports list, including e-mail newsletter subscribers, product buyers and inquirers. This file names professionals who work in human resources, the environmental or safety fields. These individuals turned to BLR for products and services related to compliance with various government regulations. The Internet is the source.
Additional selections: Interest group, gender, state/SCF/ZIP
Price: $350/M
Contact: MeritDirect, Chris Blohm at 914-368-1031 or [email protected]

IN THE NEWS

FTC Settlement Forbids Release of Lists

Executives associated with Assail Inc. are prohibited from releasing lists as part of a settlement with the Federal Trade Commission. The agreement was reached in U.S. District Court for the Western District of Texas, Waco Texas Division. Officers from Assail — Joel Best, vice president; Michael Henriksen, CFO and Clifford Dunn, general manager — are banned from releasing lists, as is Lawrence Silverman, a consultant with Lamar Holdings Inc., which did work for Assail. The settlement involved deceptive telemarketing practices and up-front fees for credit cards that were never provided. Assail, which no longer is in business, operated from St. George, UT and other locations.

Do-Not-Call List Service Launched

Kennett Square, PA-based Authtel Inc. has introduced AuthLINX, a new service for matching telemarketing lists against do-not-call lists. The service is designed to help companies comply with state and federal do-not-call list regulations. It also matches records with other types of do-not-call lists.

* Human Rights Campaign

* Scholarships.com E-mail

* Video Age

* Family Savers Club Members

* India Small Business

* Redcats USA Spanish-Speaking Buyers

* Listworks Veterans Launch Specialized Fundraising Services

* People in the News

* ABA Center for Continuing Legal Education

* Correction

LISTS UNDER NEW MANAGEMENT

Human Rights Campaign

The gay and lesbian civil rights organization Human Rights Campaign has appointed ALC Data Management to oversee its list of 191,444 donors, including 111,000 postal and telemarketing records for targeting activists. About 41% of these donors are women. The average contribution is $55. Direct mail is the source. These records had been managed by Names in the News California Inc.
Selections: Last-12-month hotline, $20-plus donors, $35-plus donors, gender, state/SCF/ZIP
Sample usage: Advocate, AIDS Project Los Angeles, American Behavioral Scientist, American Civil Liberties Union, Bookspan, Clinton Presidential Library, Dean for America, Democratic National Committee, Doctors Without Borders, Emily’s List, Equality, Family Pride Coalition, Gay & Lesbian Alliance Against Defamation, Gay & Lesbian Straight Teacher Network, Glide, God’s Love We Deliver, Holocaust Memorial Foundation, Olivia Cruises & Resorts, Pacifica Radio, Public Radio Consortium, Time Magazine, Whitman Walker Clinic, Working Assets
Price: $100/M
Contact: ALC Data Management, Shawn Danitz at 609-580-2758 or [email protected]

Scholarships.com E-mail

VentureDirect Worldwide’s XactMail division has been tapped to manage and launch the Scholarships.com e-mail database. Nearly 4 million records are available. The names of registered Web site users are provided with scholarship and other college funding information. Detailed demographic, psychographic and other information is gathered through an online questionnaire. This file formerly was managed in house.
Selections: Telephone numbers, art/music/theater/athletic abilities, ACT/SAT/GED scores, age, date of birth, country, state/SCF/ZIP
Price: $150/M
Contact: XactMail, Ross Harris at 212-655-5150 or [email protected]

Video Age

Macromark Inc. recently assumed management of the Video Age Catalog list, which identifies 152,207 buyers from the last 12 months. The average unit of sale was $47. At least three-quarters of these customers are men in their 40s. About 63% are married and 78% are homeowners. Mal Dunn Associates Inc. was the previous manager.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $100/M (base)
Contact: Macromark Inc., Sheri Legeret at 845-230-6322 or [email protected]

NEW LISTS

Family Savers Club Members

A list naming 34,244 members of the Family Savers Club has come on the market. Members are billed $20 per month on a credit card to receive discounts on products and services. This list was generated by an Internet travel offer.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $85/M
Contact: Acton Direct, Carie Shallenberger at 402-470-5808 or [email protected]

India Small Business

Some 15,490 manufacturing, services and trading executives who subscribe to e-mail newsletters are identified on the India Small Business file. Postal and e-mail addresses are available.
Selections: E-mail, gender, geographic
Price: $220/M (postal records)
Contact: Davis Direct Worldwide, Andrew Jackson at 206-275-2532 or [email protected]

NEW SELECTS

Redcats USA Spanish-Speaking Buyers

A Spanish-speaking selection has been added to several catalog lists from Redcats USA. These new selects are available on Chadwick’s, Brylanehome, Jessica London, BrylaneHome Kitchen and Lerner files. Counts for these selects range from 6,768 to 32,094. The overall buyer counts over the last 12 months range from 420,000 to more than 2.4 million names, depending on the catalog.
Additional selections: Dollar amount spent, hotlines, change of address, credit card, gender, Internet, last purchase, multibuyers, product, state/SCF/ZIP
Price: $105/M (base)
Contact: Millard Group Inc., Donna Hamilton at 619-595-4801 or [email protected] and Audrey Wallis at 603-924-9262, ext. 2203 or [email protected]

IN THE NEWS

Listworks Veterans Launch Specialized Fundraising Services

Frank Quaranta, a former vice president of Listworks Corp., and Lisa Greene, who until recently worked as an independent contractor for that company, have founded Specialized Fundraising Services Inc., a list brokerage and management firm based in Spartanburg, SC. Quaranta is executive vice president/COO, and Greene is president/CEO. The firm has three list brokerage clients: the American Diabetes Association, Muscular Dystrophy Association, and St. Jude’s Children’s Hospital.

People in the News

ClientLogic Specialists Marketing Services has promoted Erika Baez to senior client management manager. Baez has been with the company since March 2002.

* Annuity Buyers

* Modern Man

* Farm Futures

* Canadians Looking for New Opportunities

* Parents Kit Sampling Program

* Norm Thompson Universe Enhanced

* Direct Response Catalog Prospects from Telecharge

* People in the News

NEW LISTS

Annuity Buyers

A financial behavioral segmentation model comprised of research data and recent consumer behavioral data has been used to develop of list of 29 million consumers with a predictable propensity to respond to an annuity offer. These individuals have a median age of 41 and a $52,000 median income. More than half are homeowners and more than one-third have children.
Selections: Quarterly hotline, annuities over $50,000, direct mail buyers, gender, age, income, length of residence, children, homeowners, news and financial subscribers, Internet connected, donors, bankcard holders, state/SCF/ZIP
Price: $75/M (base)
Contact: Focus USA, Lori Collins at 603-635-1842 or [email protected]

Modern Man

City Circulation Group has released a combined list of men who subscribe to various titles from more than a dozen magazine categories. Some 200,000 records are available. These categories include entertainments, fashion, music, sports, cars and cigars.
Selections: State/SCF/ZIP
Price: $90/M
Contact: VentureDirect Worldwide, Sean Morits at 212-655-5196 or [email protected]

Farm Futures

After a five-year hiatus Farm Progress Companies has begun publishing Farm Futures magazine again and is offering a universe of 140,145 records, including 74,686 active subscribers with telephone numbers. Farm Futures subscribers are sourced from the Farm Progress USAgriculture Master File. The typical subscriber manages 1,500 acres of farmland that produce an average of $815,000 in annual income. These farmers use the Internet to track commodity and stock prices.
Selections: Acreage/farm size, age, annual sales volume, crop specialty, farm type, income range, livestock, telephone number, state/SCF/ZIP
Price: $140/M (base)
Contact: ALC Data Management, Jeff Marchant at 609-580-2910 or [email protected]

CANADIAN LIST NEWS

Canadians Looking for New Opportunities

Records from various Web sites have been gathered to build the Canadians Looking for New Opportunities list. A total of 130,297 records are available. The sites provided these individuals with information about starting a business. Information was provided on home-based businesses, franchises, small business resources and partnerships. The sites promoted offers for online stores, travel, consulting, home inspection, coffee houses and music and video distribution.
Selections: Gender, telephone numbers, state/SCF/ZIP
Price: $95/M
Contact: Davis Direct Worldwide, Andrew Jackson at 206-275-2532 or [email protected]

NEW INSERT MEDIA

Parents Kit Sampling Program

The name of the Parents Pak Sampling Program has been changed to Parents Kit Sampling Program to avoid confusion with similarly named programs, according to the program manager Stanton Direct Marketing Inc. The program will run between Sept. 15 and Oct. 15 when 2.5 million sample packages are distributed at 8,000 schools during back-to-school nights nationwide. The kits with product samples and inserts target the parents of children 6 to 12. Typically 88% of the recipients are women and 73% are college educated. Inserts are due by June 1 and product samples must be received by July 1. Inserts must be between 3-1/2 by 5-1/2 and 8 by 5-1/2 inches.
Price: $60/M
Contact: Stanton Direct Marketing Inc., Diane Caruso at 603-673-1933 or [email protected]

NEW SELECTS

Norm Thompson Universe Enhanced

A new group of Mosaic profile selections were recently added to the Norm Thompson Universe Enhanced file. The overall last-12-month buyers count is 1.8 million. Mosiac profiles are defined by combination of geographic and demographic data. Among the new profile groups available are affluent suburbia, upscale city dwellers, second city leaders, blue collar winners, fortunate retirees and metro market fringes. Each profile represents a specific lifestyle group. For example metro market fringe consumers are described as hip, metropolitan apartment dwellers. Counts for the profile selects range from 113,680 to 345,200.
Additional selections: Hotlines, credit card sold, presence of children under 3 years of age, demographics, state/SCF/ZIP
Price: $110/M (base)
Contact: Millard Group Inc., Donna Hamilton at 619-595-4801 or [email protected] and Bobbi Durrett at 603-=924-9262, ext. 2214 or [email protected]

Direct Response Catalog Prospects from Telecharge

Selections for dollar amount, mail order buyers, multibuyers, number of purchases and type of purchase have been added to the list Direct Response Catalog Prospects from Telecharge. A total of 649,902 records are on this file. Those listed have spent an average of $175 on a credit card for theater tickets.
Additional selections: Broadway show genre/title, cumulative purchase, gender, book buyers, crafts and hobbies, gardening, gifts and gadgets, news and financial, opportunity seekers, photography, specialty foods, upscale merchandise, state/SCF/ZIP
Price: $85/M
Contact: MKTG Services, Keith Zluky at 215-968-5020, ext. 147 or [email protected]

IN THE NEWS

People in the News

Clientlogic Specialist Marketing Services has appointed Robin Neal to serve as senior marketing services director, based in Weehawken, NJ, effective March 1. Neal’s previous position was vice president at PlusMedia.

John Toscano has joined ALC Insert Media as a sales executive in the Tarrytown, NY office. Toscano will work with such clients as B.A. Mason, Carol Wright, JC Whitney, Northern Tool and U.S. News & World Report. He previously worked for Mokrynskidirect.

* Leonetti’s Opportunity Buyers

* Unsecured Credit Card

* Safety Alert for Supervisors

* Brushstrokes

* Consumers Who Love Contests

* Consumer Product Multibuyers

* Iowa Motor Vehicle Renewal Statements

* Government Executive Magazine

* Future Networks USA

LISTS UNDER NEW MANAGEMENT

Leonetti’s Opportunity Buyers

Macromark Inc. recently began managing the Leonetti’s Opportunity Buyers master file containing 83,442 names. These individuals responded to direct mail and spent $10 for information about how to make money. Men accounted for 70% of these purchases. Mal Dunn Associates Inc. was the former list manager.
Selections: Gender, state/SCF/ZIP
Sample usage: Advanced Internet Marketing, ACC Inc., Financial Concepts International, Lombardi Publishing, Advantage Worldwide, Wes-State Mortgage, National Employment Service, Beacon Hill Publishing, Coldwell Publishing, Success Group, Quick Builders Inc., Power Wave Marketing, Daric Direct, Weiss Publishing, Zaken Co.
Price: $100/M
Contact: Macromark Inc., Sheri Legeret at 845-230-6322 or [email protected]

NEW LISTS

Unsecured Credit Card

Credit Services Inc. has introduced the Unsecured Credit Card list. This file contains 77,974 records. These individuals responded to a classified ad or direct mail to obtain an unsecured Visa or Mastercard for a $39 acceptance fee. Credit Services matches qualified applicants with financial institutions.
Selections: Quarterly hotline, gender, state/SCF/ZIP
Price: $70/M
Contact: VentureDirect Worldwide, Nancy Liddane at 212-655-5153 or [email protected]

Safety Alert for Supervisors

The Institute of Business Publications has unveiled a list of more than 13,000 subscribers to the Safety Alert for Supervisors newsletter, including former subscribers and trial subscribers. Postal and telemarketing records are being offered. Seventy percent of the subscribers are men. Among them are safety, human resources, plant, training and construction managers.
Selections: Gender, state/SCF/ZIP
Price: $145/M (postal records); $195/M (telemarketing records)
Contact: Direct Media Inc., Rich Parker at 203-532-2500 or [email protected] and Tracey Strauss at 203-532-2527 or [email protected]

Brushstrokes

Brushstrokes Fine Art Inc. has released the customer list from Brushstrokes, a catalog and Web site targeting homeowners that offers patented works of art . There are 13,522 buyers from the last 12 months available. The typical customer is 45 to 55 with a $100,000 or better household income. About 65% of sales were made to women. The average unit of sale is $400.
Selections: Hotlines, dollar amount spent (ranges), gender, state/SCF/ZIP
Price: $120/M (base)
Contact: ALC of New York LLC, Fred Onemma at 212-381-1719 or [email protected]

Consumers Who Love Contests

A list of consumers who entered various types of contests has been assembled through Donnelley Marketing’s online ShareForce surveys. Nearly 4 million records are available.
Selections: Age, presence of children, religion, income, homeowner, mail order buyer, marital status, ethnicity, telephone numbers, monthly hotline, state/SCF/ZIP
Price: $65/M
Contact: List Experts Inc., Lisa Teele at 727-669-2500 or [email protected]

Consumer Product Multibuyers

Consumers who purchased products via direct mail and other direct response media are available on the recently assembled Consumer Products Multibuyers list. More than 3.3 million last-24-month and 1.7 million last-12-month buyers are named. Counts for 14 different product category selects are available ranging from automotive to video. The unit of sale is $175.
Selections: Hotlines, gender, product, mail order buyer type, state/SCF/ZIP
Price: $95/M (last-12-month buyers)
Contact: MKTG Services, Keith Zluky at 215-968-5020, ext. 147 or [email protected]

NEW INSERT MEDIA

Iowa Motor Vehicle Renewal Statements

The Iowa Motor Vehicle Division plans to test an insert program in March. Up to two inserts will be included in 40,000 monthly motor renewal notices mailed to drivers in Dubuque, Linn and Polk counties. Stanton Direct Marketing Inc., the manager of the program anticipates that additional counties will be added in coming months. The average age of recipients is 36. Currently 87% of the target market is married and 67% own homes and 27% have children at home. Inserts may be as large as 3-1/2 by 7-1/2 inches, weighing up to .20 ounce.
Price: $50/M
Contact: Stanton Direct Marketing Inc., Diane Caruso at 603-673-1933 or [email protected]

UPDATED LISTS

Government Executive Magazine

National Journal Group Inc. has raised the base price to $150/M for the Government Executive Magazine and Homeland Security & Defense Managers magazine files, effective Feb. 15. Orders received before then will be processed at the current $135/M base rate by the list manager Greatlists.com. Government Executive has 66,538 subscribers and Homeland Security has 38,202 subscribers, all of whom also receive Government Executive.
Selections: Job function, government agency and employee rank, state/SCF/ZIP
Sample usage: A-78 Institute, American College of Forensic Examiners, American Graduate University, Behavioral Science Technology, Boston University, Dale Carnegie Training, Harvard University, Lorman Business Center, National Contract Management Association, Walden University, Xerox Corp.
Price: $135/M (through Feb. 15)
Contact: Greatlists.com, Amy Zirkle at 703-821-8130 or [email protected]

SPECIALS!

Future Networks USA

A $10/M discount off the base rate is available for new test mailers for four lists offered by Future Networks USA. These files identify subscribers to Guitar World, Guitar One Magazine, Guitar World Acoustic and Bass Guitar. The counts range from 6,240 to 87,096. Contact Lake Group Media Inc., Belkys Reyes at 914-925-2406 or [email protected]

* Projects at Work

* EW Auditors Opportunity Buyers

* Dream Shopper

* Modern Healthcare

* Principal Investigators in Biomedical Research

* Consumers Seeking Easy Money

* Mega Gardeners

* Rodale Lowers E-mail List Prices

LISTS UNDER NEW MANAGEMENT

Projects at Work

L.I.S.T. Inc. has been selected as list manager by Projects at Work Inc. This list group includes 26,256 controlled circulation subscribers of the Projects at Work magazine, in addition to 46,353 postal records generated by direct mail and the Web site projectsatwork.com. There is also an e-mail file with 33,570 records. These business-to-business files target professionals responsible for managing projects at work. Telemarketing is allowed. Transcontinental CC3 List Services previously represented these files.
Selections: Job function, business/industry type, products and services, purchasing role, state/SCF/ZIP
Price: $200/M (magazine subscribers); $200/M (postal records); $300/M (e-mail records)
Contact: L.I.S.T. Inc., Tina Cush at 516-358-5478 or [email protected]

EW Auditors Opportunity Buyers

Macromark Inc. has assumed management of the EW Auditors Opportunity Buyers master file consisting of 41,782 records. This file includes buyers of a business opportunity program in 2004 whose average order was $140. Direct mail is the source. Mal Dunn Associates Inc. formerly managed this file.
Selections: Gender, state/SCF/ZIP
Price: $100/M
Contact: Macromark Inc., Howard Linzer at 845-230-6300 or [email protected] and Eduard Kul at 845-230-6300 or [email protected]

NEW LISTS

Dream Shopper

A postal list of professional “mystery shoppers” who are paid to visit and review retail establishments has come on the market. The last-12-month count for the Dream Shopper file is 318,000. These shoppers are primarily women. The sources are telemarketing and space advertising.
Selections: Monthly hotlines, gender, state/SCF/ZIP
Price: $100/M (last 12-month buyers)
Contact: Pioneer Pacific List Marketing Inc., Mike Scher at 818-783-7500, ext. 224 or [email protected]

Modern Healthcare

Crain Communications Inc. has launched an e-mail list of subscribers to Modern Healthcare magazine. Some 208,000 records are available. This file is comprised of senior level management executives, including those involved with financial, information systems, operational and clinical management.
Selections: Source, company type, job title, number of hospital beds, state/SCF/ZIP
Price: $400/M
Contact: Direct Media Inc., Susan Levinson at 203-532-2464 or [email protected] and Tracey Strauss at 203-532-2527 or [email protected]

Principal Investigators in Biomedical Research

Bioinfo Science Services has released a postal list of biomedical scientists who have received research grants from the federal government. A total of 13,475 records are found on the Principal Investigators in Biomedical Research file. Those listed received grants ranging from $300,000 to $500,000. The grants were awarded by the National Institute of Health, the Food and Drug Administration, the National Science Foundation and other agencies.
Selections: Job function, gender, max per site, state/SCF/ZIP
Price: $150/M
Contact: Chessie Lists Inc., Bob Lesser at 301-680-3633, ext. 109 or [email protected]

Consumers Seeking Easy Money

The names of 241,219 consumers who responded to various types of work-at-home offers have been gathered to build the Consumers Seeking Easy Money file. The offers pertained to stuffing envelopes, at-home telemarketing jobs and data entry. Direct mail is the source.
Selections: Gender, monthly hotline, state/SCF/ZIP
Price: $85/M
Contact: Davis Direct Worldwide, Andrew Jackson at 206-275-2532 or [email protected]

Mega Gardeners

A combined deduped database has been assembled that identifies gardeners who are on average 44 years old. The Mega Gardeners file contains 739,577 records on a three-month hotline. Direct mail and telemarketing are the sources.
Selections: Marital status, ethnicity, religion, homeowner, dwelling type, bank/retail card, age, income, state/SCF/ZIP
Price: $85/M (three-month hotline)
Contact: VentureDirect Worldwide, Nancy Liddane at 212-655-5153 or [email protected]

IN THE NEWS

Rodale Lowers E-mail List Prices

The base price of e-mail lists offered by Rodale Inc. has been lowered to $100/M, a decrease of $30/M. The transmission fee has been reduced to $15/M. Rodale’s list portfolio is managed by Millard Group Inc. The new pricing applies to the Backpacker, Bicycling, Men’s Health, Prevention and Runner’s World magazine e-mail files, as well as Rodale’s book buyer, gardening master file e-mail files and the Rodale E-mail Master File. The counts range from 75,867 to more than 1.2 million records.

* TelevisionWeek

* Little Blue Book Physician Master File

* Doolicity Music and Movie Buyers

* Rainbow Publishing Hotline

* Written in the Stars

* Consumers Who Charge It

* Rodale Lowers E-mail List Prices

* Correction

LISTS UNDER NEW MANAGEMENT

TelevisionWeek

Crain Communications Inc. has chosen Statlistics to manage TelevisionWeek magazine’s subscriber list. Some 22,000 postal records are available. Seventy-five percent of those on the file are men. Direct mail is the source. ALC Data Management previously handled this file.
Selections: Gender, business/industry type, state/SCF/ZIP
Sample usage: Ajax Media, Lyra Research, Telly Awards, Warren Communications News, Warren Publishing
Price: $135/M
Contact: Statlistics, Paul Cabiati at 203-778-8700, ext. 137 or [email protected]

NEW LISTS

Little Blue Book Physician Master File

WebMD Inc. has released the Little Blue Book physician master file, a postal list with more than 400,000 doctors at their practicing location. One segment provides records for 175,000 individuals at group practices. Telephone and fax numbers are available. Records can be rented for unlimited annual use.
Selections: State/SCF
Price: $100/M
Contact: True North List Marketing, Lynn Starr at 203-459-4348, ext. 305 or [email protected]

Doolicity Music and Movie Buyers

Doolicity Inc., a marketer of new, used and hard-to-find videos, CDs and DVDs, now offers a list of 190,000 music and movie buyers from the last nine months. Customers spent an average of $22 per order via catalog or Amazon.com.
Selections: Rock, jazz, hip-hop, rhythm and blues, alternative, blues, classical, monthly hotline, gender, state/SCF/ZIP
Price: $105/M
Contact: VentureDirect Worldwide, Sean Morits at 212-655-5196 or [email protected]

Rainbow Publishing Hotline

Consumers who purchased information about how to make money on eBay’s Web site are identified on the Rainbow Publishing Hotline postal file. There are 28,170 records from third quarter 2004. The unit of sale ranged from $20 to $50. Direct mail is the source.
Selections: Gender, state/SCF/ZIP
Price: $100/M
Contact: Macromark Inc., Howard Linzer at 845-230-6300 or [email protected] and Eduard Kul at 845-230-6300 or [email protected]

Written in the Stars

Consumers who bought products related to astrology, so-called celestial travel and choosing lottery numbers are named on Written in the Stars. A total of 105,627 records are available. Direct mail is the source.
Selections: Gender, credit card, hotline, state/SCF/ZIP
Price: $90/M
Contact: Davis Direct Worldwide, Andrew Jackson at 206-275-2532 or [email protected]

NEW COMPILED LISTS

Consumers Who Charge It

A list of consumers who use credit cards to pay for products and services has been assembled from multiple sources, including the Internet, direct mail surveys, mail order buyer files, direct response TV, magazine subscriber information and public records. This information comes from the MetaBase database. More than 6.1 million credit users are named here.
Selections: Monthly hotline, gender, age, income, marital status, presence of children, homeowner/renter, length of residency, ethnicity, mail order buyers, interests, state/SCF/ZIP
Price: $85/M
Contact: MetaResponse Group, Al DiBlasi at 954-360-0644, ext. 205 or [email protected]

IN THE NEWS

Rodale Lowers E-mail List Prices

The base price of e-mail lists offered by Rodale Inc. has been lowered to $100/M, a decrease of $30/M. The transmission fee has been reduced to $15/M. Rodale’s list portfolio is managed by Millard Group Inc. The new pricing applies to the Backpacker, Bicycling, Men’s Health, Prevention and Runner’s World magazine e-mail files, as well as Rodale’s book buyer, gardening master file e-mail files and the Rodale E-mail Master File. The counts range from 75,867 to more than 1.2 million records.

Correction

An entry describing the Professional Career Development Institute’s lists in the Jan. 18 Listline noted the wrong phone extension for Sharlene Palmgren at VentureDirect Worldwide. Her direct line is 212-655-5131.