Author

Chief Marketer Staff

  • News Briefs

    WENDY’S: is bringing back the image of Dave Thomas, the burger chain’s deceased founder and longtime pitchman. The images are appearing in a new TV ad campaign, which began airing last week. With the reintroduction of Thomas, the company hopes to turn …

  • Agencies

    P&I Postscripts

    BEST BUY: is giving is loyal customers Sweet Tracks, an exclusive CD featuring never-before-released songs from Elton John, Melissa Etheridge, Chris Isaak, Train, David Koz, Phantom Planet, Pete Yorn, Maroon 5 and Kenny Loggins. The CD is available free …

  • Listline e-Newsletter

    Human resource executives — including personnel specialists; HR and
    personnel managers or directors; corporate recruiters and HR
    coordinators; HR administrators, specialists and consultants; and office
    managers — are featured on this new 65,149 record file from Worldata.

  • ValueVision Net Loss Widens in Third Quarter

    ValueVision reported a third quarter net loss of $34.7 million, significantly larger than the $2.9 million loss it took in third quarter 2003. The Minneapolis-based company

  • Mailings for Food Banks Get 7% Response

    Several local food banks pulled down response rates of nearly 7% in less than three weeks to an early September mail fundraising efforts– which represent a new donation vehicle for many of these local agencies.

  • Coldwater Creek Catalog Circulation Cuts Affect Third Quarter

    Coldwater Creek generated net income of $9.4 million during the third quarter of 2004, up from the $5.6 million it earned in third quarter 2003. The company’s net sales rose from $138.2 million to $150.5 million during the same period. The quarter ended Oct. 30.

  • Vantage Direct Marketing Expands Marketing, Management Teams

    Vantage Direct Marketing Services, a consultancy focused on non-profit organizations, has added new executives to its management and marketing team.

  • USPS Extends Wire Money Transfer Service

    The U.S. Postal Service has expanded the reach of Sure Money, its international wire transfer service to the Dominican Republic, Argentina, Colombia, Ecuador, El Salvador, Guatemala, Honduras, Nicaragua and Peru.

  • Coupons Inc. Introduces CouponBar

    Coupons, Inc., a coupon marketing and technology services provider, has introduced CouponBar, a toolbar which, when installed into Web browsers, provides a regularly updated list of offers available on the Internet.

  • Letters to the Editor

    Letters to the Editor regarding the Nov. 22 “Loose Cannon” column.