Chief Marketer Staff
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2005 Cause Marketing Planner
Pick Your Partners
Walk for the kids? Support the local library? PROMO’s Annual Planning Guide will help you choose cause marketing partners from among dozens of worthy organizations.click here to view the planner -
Layoffs at Listworks Raise Questions About Company’s Future
Listworks Corp. told about 50 employees to go home early Tuesday, raising questions about the future of the company.
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Layoffs at Listworks Raise Questions About Company’s Future
Listworks Corp. told about 50 employees to go home early Tuesday, raising questions about the future of the company. Neither Listworks’ President Walter Monzi nor CFO John Collins could be reached for comment at deadline. Several phone calls to the …
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Listline e-newsletter
In excess of 1 million names were assembled to create Cohabitator, a
master file that identifies households with multiple persons who have
different last names. These individuals include roommates and couples,
either married or unmarried. -
Agencies
Home Depot Partners With Mark Burnett For Brand Integration
The Home Depot has teamed up with reality-show producer Mark Burnett Productions to build its brand into a host of reality TV shows to further leverage the company. Under a new multi-program and multi-year deal, Mark Burnett Productions will incorporate …
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American Greetings Serve Valentine’s Offers
American Greetings is serving up something extra sweet for Valentine’s Day through its brand Strawberry Shortcake along with DIC Entertainment and Wal-Mart to help children share a piece of their heart with local charities. The promotion runs from 10 …
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Agencies
Build-A-Bear Workshop Hits The Road in Inaugural Tour
Entertainment retailer Build-A-Bear Workshop has launched its first-ever mobile tour, and plans on hitting several sporting events and festivals this year. Build-A-Bear Workshop On Tour made its debut this week in Jacksonville, FL, at the Super Bowl …
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Activision, Jeep Launch Online Game, Sweeps
Activision, Inc. and the Jeep brand have teamed up to promote a new online sweepstakes in which participants who design the “sickest” skate park can win skateboarding gear and apparel. Under the Tony Hawk’s Underground 2 Jeep “Rail Rated” contest and …
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Dial Corp. CEO Herbert Baum to Retire
The Dial Corp.’s President and CEO Herbert M. Baum plans to retire from the consumer packaged goods company. He will remain on until a successor is found. Baum is credited with being a driving force behind the company turnaround and its sale to the …