American Greetings is serving up something extra sweet for Valentine’s Day through its brand Strawberry Shortcake along with DIC Entertainment and Wal-Mart to help children share a piece of their heart with local charities.
The promotion runs from 10 a.m. to 1 p.m. on Feb. 5 at more than 3,000 participating Wal-Mart stores.
Through the one-day event, children who visit the girls’ department at participating Wal-Mart stores can send Valentine’s Day messages of goodwill. Children can write a note on a Strawberry Shortcake sticker, which will be placed on a Strawberry Shortcake standee. Once each standee is filled, it will be donated to a local charitable organization.
Children who participate in the promotion will receive a free Strawberry Shortcake coloring sheet and a Strawberry Shortcake bookmark.
In a separate promotion, American Greetings and Baskin-Robbins are pairing up for a Valentine’s Day promotion that puts the “sweet” in “sweetheart.”
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| Cake eaters get their greeting cards, too |
Consumers who buy a Baskin-Robbins ice cream cake get a three-month trial membership to AmericanGreetings.com, where they can send free online eCards and print customized cards via the site’s Create & Print service. The offer runs through Feb. 14.
AG Interactive, the new-media division of American Greetings Corp., Cleveland, runs the site. It has 2 million subscribers, and claims 100 unique visitors to its greeting-card sites per year.
Canton, MA-based Baskin-Robbins is offering two Valentine’s cakes (Be Mine and Valentine’s Day Polka Dot) in three sizes, and four limited-time flavors for the holiday: Chocolate Éclair, Crème Brulée, Strawberry Shortcake and Tiramisu. The treats sell through Feb. 14.
Baskin-Robbins also posts 31 Valentine’s Day gestures on its Web site, Baskinrobbins.com
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