Chief Marketer Staff

• Rhino Linings USA Takes The General Lee on Tour, Offers Sweeps

  Rhino Linings USA is taking that infamous orange Dodge Charger, The General Lee, for a spin as part of a multi-city tour to promote the upcoming release of Warner Bros. Pictures’ The Dukes of Hazzard movie. The General Lee comes to town via a …

• General Motors Posts Big 2Q Loss

  General Motors Corp. has reported an unexpected quarterly loss of $318 million versus income of $1.4 billion one year ago, despite strong sales and a jump in global market share. The April to June performance refocused the need for GM to improve its …

• Cadillac to Sponsor Atlanta Mall

  Cadillac has signed as sponsor of upscale Atlanta mall Phipps Plaza. The General Motors division will test its status as “the official vehicle of Phipps Plaza” to decide whether to sponsor more malls owned by Simon Property Group. Cadillac will host …

• Gap to Expand Personal Care Line with Help from Inter Parfums

  Gap, Inc. and Inter Parfums, Inc. have signed a deal to create personal care products under the Gap and Banana Republic labels, laying the ground work for long-term growth in the category. As part of the deal, Inter Parfums will develop, package and …

• Draft Taps Rey for Cross-Cultural Post

  Draft has hired cross-cultural marketing veteran Walkyria Rey as VP-director of cross-cultural marketing, a new post. Walkyria Rey Rey, who goes by the name “Wally,” had been a consultant for vacuum marketer Dyson, Inc. handling trade promos, online …

• News Briefs

  BY KIDS FOR KIDS CO.: has entered a global marketing partnership with Mattel, which allows the toymaker the right of first refusal for toy and game concepts invented by kid inventors the company represents. The goal of the partnership is to inspire and …

• Winn-Dixie Sells 102 Stores

  Beleaguered grocer Winn-Dixie will sell 102 stores to 30 different purchasers for about $45.6 million as part of its Chapter 11 reorganization. The Jacksonville, FL-based grocer reached purchase agreements for 79 stores in early July, then held an …

• Strategic Marketing Solutions Files for Chapter 7 Bankruptcy

  Strategic Marketing Solutions Inc., a list brokerage firm that specialized in conservative political and religious lists, filed for Chapter 7 bankruptcy last week and a meeting for creditors has been scheduled for Aug. 22, according to court documents.

• Time Lending to Acquire Nationwide Security for $1MM

  Time Lending California Inc. has signed a letter of intent, to acquire 51% of Nationwide Security Mortgage Corp., a direct marketer of mortgages.

• Kaspersky Lab Acquires Spamtest

  Kaspersky Lab, a Russian developer of secure online content management systems, has acquired Spamtest, a spam fighting project.