Chief Marketer Staff

• Email

  Canadian Open and Click-Through Rates Higher?

  Average e-mail open and click-through rates are higher in Canada than in the U.S., if two studies that came out last week are to be taken at face value.

• Email

  It’s Official: Spam Art Now a Genre

  David Chien, a Houston-based installation artist, has created a series of works for viewing online called Spamgraffiti.

• Listline e-Newsletter 03/21/06

  Claretians Missionaries recently appointed Mary Elizabeth Granger &
  Associates Inc. to manage its U.S. Catholic Magazine file. Nearly 24,000
  paid subscribers are available. This file was formerly managed
  in-house.

• ConAgra Pumps Another $75 Million into Marketing

  ConAgra Foods will spend another $75 million on marketing and R&D next year as it rallies around its core brands.

• Burger King Returns to Car Racing with Sponsorship

  Burger King Corp. is heading back to NASCAR after a 10-year hiatus.
  Burger King will sponsor five races in the NASCAR Nextel Cup Series, a first for the company whose last affiliation with NASCAR dates back to 1997.

• Agencies

  TrueBlue Cocktails Goes on Sampling Spree with Bloomingdale’s

  TrueBlue Blueberry Juice Cocktails are sticking to its true colors via major sampling events next month at Bloomingdale’s.

• DIC Entertainment Taps Modders for Worldwide Consumer Products

  DIC Entertainment has named Cynthia Modders as senior VP-worldwide consumer products, effective immediately. She replaces Nancy Fowler, who now works as DIC’s senior VP-business development, consumer products.

• News Briefs

  AMERICAN HONDA MOTOR CO., INC.: kicks off a…VERISIGN, INC.: has signed a definitive agreement to…YMCA: hosts its 15th annual Healthy Kids Day on…

• Web Site to Generate Sales for Products on TV Shows

  Entertainment Media Works LLC is taking strides towards developing interactive television marketing media with the launch of StarStyle.com, a Web site that combines product placement with DRTV.

• Catalog and Internet Sales Rise 13.6% at Williams-Sonoma

  Williams-Sonoma Inc. reported catalog and Internet sales increased 14.1% to $457.5 million in the fourth quarter last year, compared to $400.8 million in the fourth quarter of 2004.