Average e-mail open and click-through rates are higher in Canada than in the U.S., if two studies that came out last week are to be taken at face value.
Open rates in Canada in 2005 were more than 55% and click-through rates averaged 8%, according to the Interactive Advertising Bureau of Canada. Open rates in a study by e-mail service provider ExactTarget were 35.5% in the fourth quarter of 2005, down from 42.5% a year earlier.
Also, average click-through rates in Canada for 2005 were 8%, according to the IABC. Average click-through rates for the fourth quarter of 2005 were 6.6%, according to ExactTarget
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