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Chief Marketer Staff

  • Papa John’s Taps Kong-Sized Promo

    Papa John’s is boosting its online pizza ordering service with a big promotion around Universal Studios Home Entertainment upcoming release of King Kong on DVD.

  • Agencies

    Indy 500 Race is Bridgestone/Firestone Sweeps’ Prize

    Consumers with a passion for car racing can win a chance to catch some Indy 500 speedway action next year thanks to a Bridgestone Firestone North American Tire, LLC (BFNT) sweeps.

  • Mobile Package Delivers Ringside Content to WWE Fans

    World Wrestling Entertainment has launched a mobile alert subscription package, which gives wrestling fans access to breaking news and updates via their cell phones.

  • News Briefs

    TOYOTA: has formed TMX, a…HANNAFORD SUPERMARKETS: Scarborough, ME, has joined…AMERICAN GREETINGS CORP.: has named Paul J. Conley as…THE PROMO 100: an annual ranking of the top promotional marketing shops…THE PRO AWARDS: have begun the 2006 call for entries…

  • Agencies

    Time Inc. Settles With States Over Autorenew, Solicitations

    Time Inc. will set aside $4.3 million for consumers as part of a settlement with 23 states over its billing practices. The publisher will also hand $200,000 to the states to cover their investigation costs.

  • Shoppers Look Online but Buy Off, ComScore Says

    If anyone still needs convincing that search has influence beyond the desktop, comScore Networks can supply the evidence: a report released yesterday showing that most customers who start by searching for products online wind up completing their purchases off the Internet.

  • Agencies

    Home Depot Keeps Aiming Its Catalogs High

    (Multichannel Merchant) With its newest catalog, Outdoor Living, Atlanta-based Home Depot continues to target a more affluent audience.

  • InfoUSA to Create UK Small Businesses Database

    InfoUSA will begin compiling data on small businesses in the United Kingdom during 2006. The file will contain information from a variety of publicly available sources, including printed directories.

  • Jette Named to Chicago Area Entrepreneurship Hall of Fame

    Lorraine Jette has been named to the Chicago Area Entrepreneurship Hall of Fame. Jette is founder and president of Waukegan, IL-based fulfillment company Jett Services, L.L.C., a Diamond Marketing Solutions company.

  • Listline e-Newsletter 03/22/06

    Above All Marketing has assumed management of Lola Landers Fashion Plus,
    a list of 281,055 women who purchased large size clothing. Forty percent
    paid with credit cards. The average sale was $60.