Chief Marketer Staff

• ABC News Now Spins Incompetence into Promotion

  Broadband and cable channel ABC News Now is using a lemon of a celebrity interview to make some promotional lemonade.

• KFC Awards Prizes for 500 Millionth Snacker Sold

  KFC celebrated the 500 millionth sale of its KFC Snacker with a surprise promotion and grand prize

• Unilever Ups Klauberg to Global Media Chief

  Unilever has promoted Laura Klauberg to vice president global media.

• News Brief

  PROCTER & GAMBLE: is rolling out a travel-sized version of its Febreze household fabric refresher.

• Agencies

  PROMO 2007 Industry Trends Report

  It may not signal a boom. But growth in promotion marketing last year was hardly shabby.

  Our annual survey reveals a blurring of advertising and promotions budgets. In fact, two-thirds of all firms now plan promotions as part of their overall marketing strategy. That’s up from last year.

  Even better, last year’s marketing budgets were pretty evenly split among consumer promotion, general advertising and trade All of which means that promotion can no longer be viewed as below the line-a term that used to be an insult on Madison Avenue.

  Click here for the full report.

• Listline e-Newsletter 09/05/07

  Belardi/Ostroy ALC has assumed list management responsibilities for
  Harriet Carter Inc. Master files with and without enhancements are
  available.

• Agencies

  Click Tactics, Intrasight to Merge

  Multi-channel marketing services firm Click Tactics Inc. and Intrasight, a relationship marketing company, will merge. The combined entity will use the Click Tactics name.

• Agencies

  American Blind Drops Trademark Suit Against Google

  American Blind & Wallpaper Factory Inc. has been thwarted in its effort to stop Google from letting competitors bid on its trademarks as search terms. On Friday, the two firms settled a 2003 lawsuit which would have tested Google’s right to sell the terms.

• Mobile

  Satellite Security To Acquire Advanced Interactive Mobile Marketing System

  Satellite Security Corp. has signed a letter of intent to acquire Advanced Interactive Mobile Marketing System, Inc. (AIMMS).

• Digital

  GiftCards.com Hires Mark Romanelli and Tim Ludwig

  GiftCards.com, LLC has named Mark Romanelli executive vice president and hired Tim Ludwig to serve as business logistics director. Ludwig will also join GiftCards’ board.