* Harriet Carter Master Files
* IDG Marketplace International
* White Collar Donors
* Certified ALC Financial Planners
* Horse Farms and Equine Industry Services
* M and C Accountant’s Postcard Shopper
* Ted Spiegel Joins Board at NextMark
* Introducing Steve LeBlanc of Diamond List Marketing Co.
* Correction
LISTS UNDER NEW MANAGEMENT
Harriet Carter Master Files
Belardi/Ostroy ALC has assumed list management responsibilities for Harriet Carter Inc. Master files with and without enhancements are available. Each identifies more than 3.7 million buyers from the last 24 months and 2.1 million buyers from the last 12 months. List Services Corp. was the prior list manager.
Selections: Hotlines, Purchase amount (ranges), gender, credit card/cash, product, enhanced, state/SCF/ZIP
Sample usage (master file): Abbey Press, Barton Cotton, Carol Wright Sales, Catalog Favorites, Dream Products, EAK Advertising, Fingerhut Corp., Hanover Direct, Heartland America, International Home Shopping, Lighter Side, Lillian Vernon, Miles Kimball, Oak Direct LLC, Paragon, Sharper Image, Taylor Gifts, Walter Drake Inc., What on Earth, American Master Products, Dr. Leonard’s, Nutri-Health Products, Arizona Mail Order, Bedford Fair, Blair Corp., Nature’s Jewelry, Sara Lee Direct, Figi’s Inc., Omaha Steaks, Brylane, Home Trends, Whatever Works, Columbia House, Frank Cawood & Associates, Publishers Clearing House, Reader’s Digest, Reiman Publications, Oreck Direct, Mutual of Omaha, Precious Moments, Highlights for Children, American Direct Marketing Resources, Best Friends, California State Automobile Association, Catholic Relief Services, Children’s Cancer Research, Cystic Fibrosis Foundation, National Wildlife Federation, Oblate Missions, (enhanced master file): Bookspan, Collin Street Bakery, Divine World Missionaries, Easter Seal Society, Henry Ford Museum, Nickelodeon Magazine, Scholastic at Home, United Negro College Fund, Volkswagen of America
Price: $105/M (last-24-month buyers)
Contact: Belardi/Ostroy ALC, Kathy Herman (212-381-1724; [email protected])
NEW LISTS
IDG Marketplace International
Data from the United Kingdom has become available from the technology publishing company International Data Group (IDG). This segment identifies 9,465 companies and 33,180 contacts. Data from the information technology market is gathered via IDG’s internal call center. Inquiries will be considered for multiple use and one-year leasing.
Selections: Job title, industry sector, organization by industry/screens, number of employees, number of company sites, revenue, phone numbers
Price: $285/M (companies); $300/M (contacts)
Contact: Direct Media Inc., Heather Short at 203-532-3809 or [email protected]
White Collar Donors
More than 2 million contributors to religious, health, environmental and political causes are identified on this file. These individuals’ median age is 37 and median income $65,000. Sources include mail order, retail, online and DRTV transactions, with additional new mover, census, psychographics, demographics and statistical modeling data.
Selections: Hotlines, age, gender, income, presence of children, bank cardholders, occupation, pet owners, donor category, Internet connected, new movers, state/SCF/ZIP
Price: $55/M
Contact: Focus USA, Stephani O’John (201-489-2525; [email protected])
Certified ALC Financial Planners
Almost 75,000 names are available on this consumer database. Individuals who receive certification are required to complete 30 hours of continuing education every two years. Roughly four out of five personal planners are self-employed. Names have been sourced via Web site research, which did not involve surveys.
Selections: Phone numbers, SIC Code, gender, state/SCF/ZIP
Price: $85/M
Contact: ALC Data Management, Emily Briody (609-580-2971; [email protected]
NEW COMPILED LISTS
Horse Farms and Equine Industry Services
Names for 33,202 equestrian-related professionals and services gathered in the last 12 months are on this list. This file includes reaches jockeys, veterinarians, boarding and rodeo services and others involved with horses. Data for this file comes from corporate rosters.
Selections: Hotlines, gender, phone numbers, title, number of employees, state/SCF/ZIP
Price: $80/M
Contact: Midwest Direct Marketing Inc., Dorothy J. Rusk (913-686-2220; [email protected])
NEW INSERT MEDIA
M and C Accountant’s Postcard Shopper
Mostad and Christensen Inc.’s revamped card pack returns to the mail on Oct. 16. Back cover ad space is being offered because the clear poly bag has been eliminated. Packs will target 80,000 accounting professionals at small to medium accounting firms. The closing date is Sept. 14.
Price: $53/M (base)
Contact: Strategic Marketing Services LLC, Timothy Haggerty (973-633-0886; [email protected])
IN THE NEWS
Ted Spiegel Joins Board at NextMark
Edward J. “Ted” Spiegel has joined the board of directors at NextMark Inc. Shareholders recently voted to expand to the board to seven seats to accommodate him. Spiegel currently serves as president of Spiegel Marketing Associates and general partner at Callahan Group. He has worked in direct marketing since 1957.
MEET THE BROKER
Introducing Steve LeBlanc of Diamond List Marketing Co.
This week, Meet the Broker features Steve LeBlanc, a fundraising list specialist for Republican and conservative political causes. To learn why this list universe is expanding, click here.
Correction
Randi Morris’s e-mail address is [email protected] (Direct Listline, Sept. 24).
Network
