Chief Marketer Staff
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Acquisition
Creating Effective Lead Gen Forms
When it comes to lead generation and search engine marketing, it’s critical to keep forms as simple as possible for users and optimized for searchability.
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Digital
Digital Marketing Trendwatch
In case you missed it, mobile is the new desktop, and mobile devices will continue connecting brands and consumers in new ways moving forward.
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Social
Social Media Content Marketing & B2B
Check out these five key things to remember when developing an inbound marketing strategy or content marketing program to address the different ways B2B executives discover and seek out content.
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Agencies
App Marketing Costs Are Rising
The costs tied to getting customers to download and use mobile apps is at an all time high and rising higher, thanks in part to the launch of the iPhone 6 and iOS 8.
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MarTech
CMOs and CIOs Working Together
CMOs and CIOs will need to work more closely together than ever before as marketing technology solutions have become critical to success in many organizations.
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Data & Analytics
Webinar: Overstock’s Transition to Data-Driven Marketing
Online retail powerhouse Overstock has been on the cutting edge of data-driven marketing practices, and Overstock CIO Bhargav Shah will be discussing Overstock’s transition to a data-driven business in a live webinar on November 5.
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Agencies
In-Store Pick-Up, Incentives, Social Key to Driving Holiday Sales
Online retail is growing, but not as fast as offline brick-and-mortar is contracting.
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Agencies
Engaging Financial Customers Through Digital
Digital marketing is a critical component when engaging and retaining customers in the financial services industry, and marketers are working hard to make processes easier for potential customers in the competitive credit card space.
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Agencies
The Emergence of Location Intelligence Data
The overwhelming penetration of smartphones into consumers’ hands and the availability of different layers of location data has changed the game for marketers.
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Digital
Social Ecommerce Tips for the Holidays
Follow these simple tips for leveraging social media to make the most of your holiday ecommerce efforts.
