L’Oréal Masters the ‘Codes’ to Fend off Digital Disruptors
L’Oréal’s chief digital officer, Lubomira Rochet, talks digital transformation, restructuring the marketing department and testing media buying in-house.
Articles by Patty Odell
How to Climb the Marketing Ladder from a Woman Who Knows
Chelsea Phillips, vp marketing for Beyond Beer Brands at Anheuser-Busch, has a new campaign in market under a creative platform that inspires women to own or reject negative labels.
Riot Games Signs Nielsen Deal to Measure the Value of its Sponsorships
The move will demonstrate the monetary value of exposure provided to brands with its League of Legends events.
Barefoot and Mindy Kaling Deliver Laughs to Sell Wine-to-Go
Kaling introduces the wine through a series of short and funny videos showing how hilariously difficult it would be to take three glasses of wine with her wherever she goes.
Crocs Plays on Lovers and Haters to Drive Sales
Crocs is using the tension between loyalists and those who find its shoes distasteful to grow sales and reach new customers.
Influencer Marketing 3.0
In this special report, we take a closer look at how Fabletics and Teleflora are embracing and evolving their influencer marketing practice. And, we offer actionable tips on how to create and sustain your own influencer marketing practice.
Taylor Swift’s New Single Drives Droves of $13 Donations to GLAAD
In advance of the new song, “You Need to Calm Down,” she had teased that it would include “political undertones.” The anti-homophobia message was loud and clear.
Bring on the S’mores! L.L.Bean Opens Campsites in Cities Around the Country
L.L.Bean plans to help people get the most out of the precious summer days by spending more time outside, together.
P&G Reinvests ‘Wasted’ Media Budget in Creating Reach: Cannes Lions
P&G’s Marc Pritchard said the company is focused on increasing the number of people it reaches, while at the same time, reducing the number of times it reaches the same people.
A Roundup of Some of the Hottest Father’s Day Brand Activations
From local Texas propane councils to major brands like Groupon, Father’s Day is a big time of year for brand activations.
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