Patty Odell
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Agencies
The Life of a CMO is Getting Longer
New data points to good news for the CMO: the average tenure is stretching to 48 months. And, for the CMO who switches jobs, more options are available.
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Agencies
Toyota Inks Nearly $1 Billion Olympic Sponsorship Deal
Toyota has signed a record sponsorship deal with the International Olympic Committee that starts in 2017 and runs through 2024.
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Agencies
American Apparel Thong Image Gets Yanked
American Apparel is in hot water again for allegedly “sexualizing” a young model wearing a thong bodysuit.
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Agencies
Google Video Series: How Brands Make YouTube Videos
Google is promoting the production of YouTube videos with its own series of behind-the-scenes videos showing how brands like Clean & Clear made its videos.
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Agencies
Facebook to Relay to Brands What Fans Talk About
Facebook’s “Topic Data” product will give brands access to what Facebook fans talking about, including brands, events, products and other specific topics.
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Agencies
Where Digital Technology Spending is Going
Spending on digital technology is on the rise. Here’s a look at where that money is going, and what the top challenges are.
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Acquisition
8 Phrases You Don’t Want to Hear from Your Creative Team
These 8 phrases spoken by the creative team can spell real trouble. Here’s what CMOs need to listen for.
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Agencies
McDonald’s Faces Perfect Storm
McDonald’s has some tough challenges: stiff competition, customers fleeing, falling sales and hard work to improve taste and image. The new CEO charts a path.
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Agencies
Loews CMO on Twitter and Staying Unique: Video
This video interview with Loews Hotels CMO Bruce Himelstein covers a wide range of topics from reservations on Twitter to challenges to staying unique.
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Agencies
Are Snapchat Stories the Perfect Marketing Platform?
Snapchat Stories might be a new vehicle for marketers to get communications in front of multiple millions of totally engaged viewers. Here’s a primer.
