What CMOs are Saying on Twitter
CMOs talk about a lot of things on Twitter, but its the top topics that can be most important to those trying to reach them.
CMOs talk about a lot of things on Twitter, but its the top topics that can be most important to those trying to reach them.
Marketing to Millennials is a big focus for Marriott. Global marketing officer Karin Timpone shares lessons learned and why the heavy investment in content marketing.
This author takes a look back at three spectacular campaigns and why they worked.
New data points to good news for the CMO: the average tenure is stretching to 48 months. And, for the CMO who switches jobs, more options are available.
Toyota has signed a record sponsorship deal with the International Olympic Committee that starts in 2017 and runs through 2024.
American Apparel is in hot water again for allegedly "sexualizing" a young model wearing a thong bodysuit.
Google is promoting the production of YouTube videos with its own series of behind-the-scenes videos showing how brands like Clean & Clear made its videos.
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Spending on digital technology is on the rise. Here's a look at where that money is going, and what the top challenges are.
These 8 phrases spoken by the creative team can spell real trouble. Here's what CMOs need to listen for.