Kaylee Hultgren, Author at Chief Marketer

l’Oréal Chief Digital Officer Talks 2021 Digital Marketing Trends

L’Oréal’s Lubomira Rochet on how the shopping experience in the beauty industry is reinventing itself–plus digital shopping trends in 2021.

Acquisition

Marketers on Fire: SelvaRey Rum CMO Brielle Caruso

SelvaRey CMO Brielle Caruso discusses the rum’s rebrand, the importance of experiential and diversity in the spirits industry.

Acquisition

Brands on Fire: Honda Launches Civic on Twitch for Gaming Community

When it came time for Honda to debut the prototype of its new 11th generation Honda Civic, the brand went all-in with digital on Twitch.

Engage & Convert

McKinsey Report: Navigating New Shopping Behaviors for Holiday Season During Pandemic

New behaviors shoppers will exhibit during the holidays, according to the report, and insights from McKinsey executives on how retail marketers can set up for a successful season.

Acquisition

Cigna, First Entertainment Credit Union and Papa Murphy’s CMOs Talk Marketing Trends

The aspects of marketing that CMOs from Cigna, First Entertainment Credit Union and Papa Murphy’s believe marketers should be focusing on today.

Acquisition

Papa Murphy’s CMO Talks Social Media Strategy, Promotional Activations and Pandemic Pivots

We spoke with Kim McBee, Chief Marketing Officer and Senior Vice President of Customer Experience for Papa Murphy’s, about social media strategy, driving innovation and building an annual promotional calendar.

Acquisition

Marketers on Fire: EVP Global Chief Marketing Officer for Cigna Kristen Lauria

We spoke with Kristen Lauria, EVP and Global Chief Marketing Officer at Cigna, about the challenges of launching Cigna’s new health services brand, Evernorth, during the pandemic.

Engagement

Brands on Fire: Chocolate Brand Supports an Actual Russell-Stover Wedding

We spoke with Russell Stover’s VP of Marketing, Kim Yates, about the brand’s involvement in a socially-distanced wedding and marketing during COVID-19.

Acquisition

NFL’s Engages Fans Virtually With Bud Light Cam, Snap Lens and Yahoo Co-Watching App

Tech-fueled virtual engagement is how the NFL—and brands—have interacted with fans while adhering to social distancing practices.

Acquisition

Brands on Fire: Impossible Foods

We discuss the company’s direct-to-consumer ecommerce push, the strategy behind its new patty packages and how it’s leveraging Instagram during the pandemic.