Kaylee Hultgren
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Acquisition
Brands on Fire: Shapermint
Shapermint CMO Massimiliano Tirocchi on the brand’s unique success during quarantine, his approach to paid social media and customer acquisition.
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Agencies
NerdWallet CMO on Brand Building During the COVID-19 Pandemic
How NerdWallet has marketed to consumers during COVID-19, continued growth and employed a performance approach to brand marketing.
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Data Driven ROI
CMO Chat: Mastercard, Ally Financial, NerdWallet on What Makes a Successful CMO
The skills that chief marketing officers need to master in order to succeed in their organizations and the marketplace.
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Report: Number of Female CMOs Increased in 2019, Overall CMO Tenure Decreased Slightly
The number of CMOs that are women and from diverse backgrounds increased last year, but overall tenure decreased.
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Acquisition
Marketers on Fire: e.l.f. Cosmetics CMO Kory Marchisotto
A conversation with e.l.f. Cosmetics’ CMO about the brand’s recent refresh, incredible TikTok success and consumer insight-focused approach.
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Digital
Brands on Fire: Ally Financial CMO on Marketing Shifts During COVID-19
We chat with Ally Financial CMO Andrea Brimmer about the brand’s COVID relief offerings and how it’s reshaping its marketing strategy.
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Acquisition
How Jameson Adapted Its Marketing Strategy for the COVID-19 Pandemic
Jameson is holding virtual happy hours, cocktail classes and sponsoring live-streamed events during the pandemic.
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Acquisition
Salesforce Director of Marketing Insights on Communicating to Customers During COVID-19
Six ways brands can communicate effectively to customers.
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Digital
Optimal Social Media Engagement Times For Marketers Amid COVID-19
Sprout Social reports new optimal times for marketers to post on social platforms in order to maximize engagement.
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Acquisition
Mastercard Global CMO Raja Rajamannar Talks COVID-19 Response, Sonic Branding and Hybrid Experiences
We spoke with Rajamannar about the brand’s marketing shifts, its sonic branding strategy and hybrid-digital events.
