Kaylee Hultgren, Author at Chief Marketer

Chief Marketer surveyed our readership for insights on how the pandemic has affected marketing strategies in 2020 and beyond.

Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.

Seventy-three percent of CMOs expect the negative impact of the pandemic to be short-lived–but the rest of the C-suite doesn’t necessarily agree.

Shapermint CMO Massimiliano Tirocchi on the brand’s unique success during quarantine, his approach to paid social media and customer acquisition.

How NerdWallet has marketed to consumers during COVID-19, continued growth and employed a performance approach to brand marketing.

The skills that chief marketing officers need to master in order to succeed in their organizations and the marketplace.

The number of CMOs that are women and from diverse backgrounds increased last year, but overall tenure decreased.

A conversation with e.l.f. Cosmetics’ CMO about the brand’s recent refresh, incredible TikTok success and consumer insight-focused approach.

Digital

We chat with Ally Financial CMO Andrea Brimmer about the brand’s COVID relief offerings and how it’s reshaping its marketing strategy.

Jameson is holding virtual happy hours, cocktail classes and sponsoring live-streamed events during the pandemic.