Cosmetics Brand Laura Mercier Enters the Metaverse With ‘World of Beauty’
How one beauty brand is approaching the metaverse.
Articles by Kaylee Hultgren
Marketers on Fire: Esprit Global Chief Brand Officer Ana Andjelic
We spoke with Andjelic about her vision and strategy for the brand's comeback, the art and science of global brand-building and what it takes to succeed as a modern CMO.
Market Like a Mother Nominations: Due Jan. 13
Help us celebrate the incredible work and fortitude of our third crop of marketing moms by nominating a colleague—or yourself—by Jan. 13.
11 Bizarre and Buzzworthy Experiential Activations From 2022
For some inspiration in the new year, check out this crop of weird and wondrous crop of experiential activations from 2022.
The 2023 CM200: Winners Announced
The editors of Chief Marketer present this year’s list of the best brand engagement and activation marketing agencies across 11 categories and specialties serving the U.S.
How Pizza Hut’s First-Party Data Strategy Boosts Incremental Sales
Not every brand that’s familiar to consumers is able to generate new sales consistently. For Pizza Hut, that’s where digital media comes in to drive incremental sales. AdExchanger looks at how the brand is leaning into a first-party data strategy through its loyalty program and website engagement.
Chief Marketer and Event Marketer Present the Winners of the 2022 Top Women in Marketing
The editors of Chief Marketer and Event Marketer are pleased to announce the winners of the 2022 Top Women in Marketing Awards.
Brands on Fire: e.l.f. Beauty
Chief Marketer spoke with the digital chief about the benefits of loyalty programs, managing personalization at scale and keeping up with the speed of digital.
Three Tips for Social Media Marketers Managing a Boost in Holiday Traffic
Three ways brands can capitalize on--and prepare for--an increase in social media traffic during the holidays.
Securing Funding for Martech Solutions: Three Ways to Approach Your CFO
Three key insights for marketing leaders who are seeking approval of technology investments.
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