Kaylee Hultgren, Author at Chief Marketer

11 Bizarre and Buzzworthy Experiential Activations From 2022

For some inspiration in the new year, check out this crop of weird and wondrous crop of experiential activations from 2022.

Social

Brands on Fire: e.l.f. Beauty

Chief Marketer spoke with the digital chief about the benefits of loyalty programs, managing personalization at scale and keeping up with the speed of digital.

Acquisition

Marketers on Fire: Homedics CMO Kristen D’Arcy

We spoke with D’Arcy about lessons learned from previous marketing roles, the rise of influencer marketing, trends to follow in the D2C world and more.

Demand Gen

Brands on Fire: Cotopaxi Chief Brand Officer on the Future of Purpose-Driven Marketing

We spoke with Hiranaga about his vision for the company and how he believes purpose-driven marketing will evolve.

Data & Analytics

Customer Health a Top B2B Priority For Next Year: Forrester’s 2023 Marketing and Sales Predictions

Forrester’s predictions for the marketing industry as businesses prepare for potential economic uncertainties in the coming year.

Data & Analytics

Amazon UnBoxed Conference: Achieving an Inclusive Workforce Through ‘Diversity By Design’

JT Saunders, Chief Diversity Officer at leadership development firm Korn Ferry, discussed structural inclusion on a diversity panel at Amazon’s unBoxed conference.

Engagement

Marketers on Fire: Bombay Sapphire Global VP on Baz Luhrmann-Led Creative Campaign

We spoke with Bombay Sapphire Global Vice President Natasha Curtin about how the campaign ties into the brand’s “stir creativity” mission.

MarTech

Gartner Survey: Marketers Leverage 42 Percent of Their Martech Stack’s Capabilities

The survey’s key findings, plus recommendations from Gartner on how to maximize the value of your martech investments.

Demand Gen

Metaverse Marketing Part 2: iHeartMedia CMO and State Farm VP Dish on Challenges, Advice, Upcoming Projects

Part two of our conversation with iHeartMedia and State Farm execs, where they delve into the challenges each brand has faced while building and marketing a metaverse activation.

Social

iHeartMedia CMO and State Farm VP Discuss New Metaverse Activation on Roblox

We spoke with marketers at State Farm and iHeartMedia about the value the Roblox experience is creating for their brands.