Kaylee Hultgren, Author at Chief Marketer

Key Takeaways From NetLine’s 2022 State of B2B Content Consumption and Demand Report

The report’s key takeaways, trends and insights into the current state of B2B content marketing and consumption.

Marketers on Fire: Visible CMO on Catering to Singles, Fostering Community and Building Digital Experiences

We spoke with Visible CMO Cheryl Gresham about the campaign’s brand awareness play, building community, measurement challenges, and more.

Digital

CMO Corner: Four Chief Marketers Dish on Key Industry Trends for 2022

Four CMOs discuss the most important marketing trends to be tracking right now.

Digital

Brands on Fire: Chipotle

We spoke with Stephanie Perdue, Chipotle’s Vice President of Brand Marketing, about the company’s explosive digital growth, its gaming and esports strategy, merchandising, menu innovation and more.

Data & Analytics

Danone NA VP Talks Activia+ Product Launch Within the Wellness Space

How Activia partnered with retailers, tapped influencers and leveraged scientific research for its latest product launch.

Digital

IBM’s Marketing VP Dishes on Its First Major Brand Campaign in a Decade

We spoke with Joe Rivas, Vice President of Marketing at IBM, about the motivation behind the campaign, the brand’s new direction and how it’s harnessing creative technologists to help convey that message.

Technology

Brands on Fire: BlackBerry CMO on Pivot From Mobile Phones to B2B Cybersecurity

We spoke with BlackBerry CMO Mark Wilson about the company’s pivot from mobile phone production to cybersecurity.

Data & Analytics

SmileDirectClub CMO Talks TikTok Strategy, Pandemic Marketing and Data Applications

CMO John Sheldon discusses the brand’s success with TikTok, how marketing has evolved over the pandemic, new data-driven strategies and social media’s advantage within a privacy-focused marketplace.

Data & Analytics

Marketers on Fire: PepsiCo Foodservice CMO Scott Finlow

We spoke with PepsiCo Foodservice CMO Scott Finlow about the company’s marketing priorities for 2022, new digital-first technologies and the role that sustainability and purpose play in the brand’s marketing strategies.

Events

‘Bowie 75’ Retail Pop-Up Celebrates Music Icon’s Birthday in New York and London

Explore five of the Bowie pop-up’s most interactive engagements that helped bring the storied career of a beloved legend to life.