Kaylee Hultgren, Author at Chief Marketer

Brands on Fire: Chipotle

We spoke with Stephanie Perdue, Chipotle’s Vice President of Brand Marketing, about the company’s explosive digital growth, its gaming and esports strategy, merchandising, menu innovation and more.

Data & Analytics

Danone NA VP Talks Activia+ Product Launch Within the Wellness Space

How Activia partnered with retailers, tapped influencers and leveraged scientific research for its latest product launch.

Digital

IBM’s Marketing VP Dishes on Its First Major Brand Campaign in a Decade

We spoke with Joe Rivas, Vice President of Marketing at IBM, about the motivation behind the campaign, the brand’s new direction and how it’s harnessing creative technologists to help convey that message.

Technology

Brands on Fire: BlackBerry CMO on Pivot From Mobile Phones to B2B Cybersecurity

We spoke with BlackBerry CMO Mark Wilson about the company’s pivot from mobile phone production to cybersecurity.

Data & Analytics

SmileDirectClub CMO Talks TikTok Strategy, Pandemic Marketing and Data Applications

CMO John Sheldon discusses the brand’s success with TikTok, how marketing has evolved over the pandemic, new data-driven strategies and social media’s advantage within a privacy-focused marketplace.

Data & Analytics

Marketers on Fire: PepsiCo Foodservice CMO Scott Finlow

We spoke with PepsiCo Foodservice CMO Scott Finlow about the company’s marketing priorities for 2022, new digital-first technologies and the role that sustainability and purpose play in the brand’s marketing strategies.

Events

‘Bowie 75’ Retail Pop-Up Celebrates Music Icon’s Birthday in New York and London

Explore five of the Bowie pop-up’s most interactive engagements that helped bring the storied career of a beloved legend to life.

Social

Brands on Fire: Banfield Pet Hospital Targets Pandemic Pet Owners With ‘After Party’ Video Series

We spoke with CMO Lisa Stockmon about marketing the hospital during the pandemic, growing its Gen Z base, generating brand awareness and leaning into the company’s relatability.

Marketers on Fire: ZenBusiness CMO Ryan Pitylak

We spoke with ZenBusiness Co-founder and CMO Ryan Pitylak about the company’s marketing journey.

Data & Analytics

Lexus Campaign for Redesigned 2022 NX Crossover Vehicle Targets Gamers and Young Luxury Consumers

Vinay Shahani, Vice President of Lexus Marketing, chats about the new campaign, its diverse target audience and the brand’s push to make Lexus a tech-forward automotive brand.