Kaylee Hultgren, Author at Chief Marketer

Brands on Fire: Cotopaxi Chief Brand Officer on the Future of Purpose-Driven Marketing

We spoke with Hiranaga about his vision for the company and how he believes purpose-driven marketing will evolve.

Customer Health a Top B2B Priority For Next Year: Forrester’s 2023 Marketing and Sales Predictions

Forrester’s predictions for the marketing industry as businesses prepare for potential economic uncertainties in the coming year.

Data & Analytics

Amazon UnBoxed Conference: Achieving an Inclusive Workforce Through ‘Diversity By Design’

JT Saunders, Chief Diversity Officer at leadership development firm Korn Ferry, discussed structural inclusion on a diversity panel at Amazon’s unBoxed conference.

Engagement

Marketers on Fire: Bombay Sapphire Global VP on Baz Luhrmann-Led Creative Campaign

We spoke with Bombay Sapphire Global Vice President Natasha Curtin about how the campaign ties into the brand’s “stir creativity” mission.

MarTech

Gartner Survey: Marketers Leverage 42 Percent of Their Martech Stack’s Capabilities

The survey’s key findings, plus recommendations from Gartner on how to maximize the value of your martech investments.

Demand Gen

Metaverse Marketing Part 2: iHeartMedia CMO and State Farm VP Dish on Challenges, Advice, Upcoming Projects

Part two of our conversation with iHeartMedia and State Farm execs, where they delve into the challenges each brand has faced while building and marketing a metaverse activation.

Social

iHeartMedia CMO and State Farm VP Discuss New Metaverse Activation on Roblox

We spoke with marketers at State Farm and iHeartMedia about the value the Roblox experience is creating for their brands.

MarTech

Twilio Survey: Top Consumer Pain Points When Dealing With Customer Support

Pain points and potential solutions marketers can implement to improve the customer service experience.

Video Marketing

Brands on Fire: FreshDirect

We spoke with FreshDirect’s CMO about its latest video series, brand awareness goals, the unique challenges of direct-to-consumer marketing and the company’s omnichannel approach.

Events

Marketers on Fire: Santander Bank CMO Talks US Open Tennis

We spoke with Santander Bank’s CMO about its US Open campaign, expansion plans for the future, the importance of leveraging partnerships, and more.