Kaylee Hultgren, Author at Chief Marketer

Marketers on Fire: Bombay Sapphire Global VP on Baz Luhrmann-Led Creative Campaign

We spoke with Bombay Sapphire Global Vice President Natasha Curtin about how the campaign ties into the brand’s “stir creativity” mission.

MarTech

Gartner Survey: Marketers Leverage 42 Percent of Their Martech Stack’s Capabilities

The survey’s key findings, plus recommendations from Gartner on how to maximize the value of your martech investments.

Demand Gen

Metaverse Marketing Part 2: iHeartMedia CMO and State Farm VP Dish on Challenges, Advice, Upcoming Projects

Part two of our conversation with iHeartMedia and State Farm execs, where they delve into the challenges each brand has faced while building and marketing a metaverse activation.

Social

iHeartMedia CMO and State Farm VP Discuss New Metaverse Activation on Roblox

We spoke with marketers at State Farm and iHeartMedia about the value the Roblox experience is creating for their brands.

MarTech

Twilio Survey: Top Consumer Pain Points When Dealing With Customer Support

Pain points and potential solutions marketers can implement to improve the customer service experience.

Video Marketing

Brands on Fire: FreshDirect

We spoke with FreshDirect’s CMO about its latest video series, brand awareness goals, the unique challenges of direct-to-consumer marketing and the company’s omnichannel approach.

Events

Marketers on Fire: Santander Bank CMO Talks US Open Tennis

We spoke with Santander Bank’s CMO about its US Open campaign, expansion plans for the future, the importance of leveraging partnerships, and more.

PRO Awards Judges Panel Shares Promotional Marketing Expertise

We asked a few PRO Awards judges to share their top promotional strategies, which brands they think are killing it in the marketplace, where they find inspiration, and more.

Events

The Return of Cannes Lions: Five Activation-Rich Brand Experiences

The most engagement-rich activations we experienced on the ground at the 2022 Cannes Lions International Festival of Creativity.

Events

Forrester Event Trends Report Points to Virtual Formats, Sustainability, Regional Focus

How marketers can approach B2B events in the coming year, new trends in the industry, the rise of regional-level decision-making around events, and more.