Beth Negus Viveiros
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Digital
Mobile Holiday Sales Up Over 25%: IBM
Mobile sales were up nearly 23% during the 2014 holiday shopping season, an increase of 27.2% year over year, according to IBM’s Digital Analytics Benchmark report.
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Digital
Amazon Reports Over 10 Million New Prime Members
Did you shop using Amazon Prime this holiday season? You weren’t alone.
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Engagement
How Flo is Helping Progressive Win the “Insurance Arms Race”
Chief Marketer recently chatted with Jeff Charney, CMO of Progressive, about the evolution of Flo, and the concept of creating “situational content.”
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Demand Gen
Driving Webinar Registrations and Attendance
On any given day, consumers and professionals have oddles of webinars to choose from. How do you get them to sign up for—and then actually attend—your event?
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Data Driven ROI
What You Can Learn from Phone Calls
You may think you’re listening during phone calls with customers. But are you really hearing what they’re saying to you?
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Email
Emails We Love: Parting of the Ways
How painless—or painful—is your company’s email unsubscribe process for consumers?
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Engagement
Shoppers Still Spending Bulk of Holiday Budget In-Store
The lines will be long and traffic will be a pain, but consumers still anticipate spending the majority of their holiday budget in brick and mortar stores.
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Data & Analytics
Despite Security Concerns, Consumers Still Share Data
Consumers are worried about security, but they’re still willing to share information with organizations they trust, according to a new survey from SAS.
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Acquisition
Take B2B Lead Nurturing Beyond Email
Social and display must be part of your efforts to get content in front of B2B prospects.
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Acquisition
British Airways Turns to Mum for Better Ecommerce
Better data segmentation is helping British Airways connect with travelers visiting friends and family in India.