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Abacus: No Shrinkage in Direct Mail

Abacus: No Shrinkage in Direct Mail

Posted on August 26, 2008 by Chief Marketer Staff

Direct mail circulation has barely shrunk since the May 2007 postage increase, according to the 2008 Abacus Trend Report.

Mailers reduced their prospecting volumes by an average of 1%,
compared with the prior year. But the report also documents a shift in circulation from prospecting to deeper house-file penetration, according to Abacus, a division of Epsilon.

Revenue from consumer offers grew 5% over the previous year despite the economic slowdown, Abacus reports.
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