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29% of Internet Users Have Bought from Spam: Study

29% of Internet Users Have Bought from Spam: Study

Posted on August 22, 2008 by Chief Marketer Staff

Twenty nine percent of Internet users have purchased goods from spam emails, according to recent research by online security company Marshal.

The most commonly purchased items include sexual enhancement pills, software, adult material and luxury items such as watches, jewelry and clothing, according to the UK-based firm.

Also, the proportion of spam purchases has risen when compared to a similar Forrester Research poll from 2004, which surveyed 6,000 active Web users and reported 20% had made purchases from spam, according to Marshall.

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