Year: 2014
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Social
Listen and Learn: Observing Your Customers’ Online Behavior
B2B marketers who want to use social media as an engagement tool should first take a step back and listen to what their customers and prospects are doing online.
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Agencies
What’s Your B2B Story?
In B2B, it pays to remember that its the quality of leads that matters and not necessarily the quantity.
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Agencies
What You Need: Tech Requirements for Lead Gen
Investing in technology and automation can make your online lead generation activities more efficient and contribute to overall higher quality leads.
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Agencies
Utilizing Advanced Analytics to Improve B2B Marketing Efforts
Advances in marketing analytics have enabled a more personalized approach to B2B marketing, with targeted messages based on the specific characteristics, where they stand in the purchase cycle and finances.
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Digital
Tech Primer: What APIs Mean to Marketing
Think of an API as a bridge that connects two distinct web-based products or services together in order to accomplish a specific task
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Q&A: CMO Council’s Liz Miller on Marketing Tech Trends
We sat down with Liz Miller of the CMO Council to talk marketing tech trends and what solutions marketers need to have on their radar screens in 2014.
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Data & Analytics
Marketing Tech Integration Remains a Challenge
Focusing on mobile solutions, targeting the right clients and creating killer content are key when integrating marketing tech solutions.
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Agencies
Chief Marketer Listline Feb. 10
Lists featured this week include California Academy of Sciences and Newsweek Email Subscribers.
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Super Bowl Ads Go Interactive: Study
Take a deep dive into this year’s Super Bowl ads and how they engaged viewers onscreen and on mobile devices via this study from StarStar.
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Digital
8 Marketing Trends You May Not Be Thinking About, but Should Be
This set of marketing trends is worth taking a look. It spotlights technological, demographic and cultural shifts combined with opportunities for marketers.
