Year: 2014
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Corporate Websites, in Decline, Need a Content Makeover
Corporate sites are in decline and marketers, like Coca-Cola, are giving them a content makeover making them much more attractive to consumers.
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Agencies
Yahoo, Buffett, SCA in Legal Tangle Over Billion-dollar Basketball Contest
A he said, she said between Yahoo, Warren Buffet and SCA Promotions over a NCAA men’s basketball contest has landed in court.
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Do you have a Chief Marketing Technologist?
This new research from Gartner delves into on how the presence of a chief marketing technologist impacts marketing.
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Social
Overlooked Ways to Double Pinterest Followers: Infographic
A Pinterest account holds little value without an active and engaged community. This handy infographic often overlooked ways to help.
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Agencies
Bring it on! The 2014 PRO Awards is Now Open for Entries
You worked hard. You got results. Now get the recognition you deserve. Enter the 2014 PRO Awards.
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Data & Analytics
B2B Traffic Doesn’t Necessarily Stop on Holidays: Study
A recent study on B2B site traffic patterns suggests that marketers shouldn’t just automatically turn off the lights when a holiday approaches.
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Social
5 Ways to Improve Social Listening
Are you social listening? There are so many lost opportunities when you aren’t alerted or you don’t respond when your brand is mentioned—good or bad.
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Agencies
Chief Marketer Listline Feb. 2
List featured this week include Curve, Kohl’s Credit Card Statements and Wind and Weather Catalog.
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Agencies
Increasing Conversions by Improving the Mobile Experience
The key will be delivering high-quality mobile end-user interactions that match the speed and reliability of a desktop PC—an essential foundation for an omnichannel strategy.
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Agencies
Solid Gold Case for Calibrating Marketing Automation Results
Marketers should consider doing a null test sample to properly calibrate the results of their marketing automation efforts.
