Year: 2014
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Agencies
Direct Mail in the Digital Communication Era
Even with all the advances in marketing tech, direct mail is still a valuable part of multichannel campaigns. Here’s why.
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Data & Analytics
Make Your Email Look More Official Than Promotional
In direct mail, offline testing has taught savvy marketers something significant: Efforts which seem more official can clobber creative that comes across as promotional
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Social
The Best 2013 Social Marketing Campaigns
This review of some of the best social marketing campaigns—Nivea, Lowes, Honda and others—offers great tips for 2014.
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5 Big Agency Owner Mistakes Make and How to Avoid Them
These five agency owner mistakes aren’t unique, and fixing them isn’t optional.
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Social
Are Teens Really Unfriending Facebook?
There are indications that Facebook is vulnerable to a downturn in teen usage reinforced by a quarter-to-quarter dip in daily usage by younger US teens.
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Nissan Follows PepsiCo, Others, Buying Digital Startups to Improve Marketing
Nissan says investing in digital startups is a great way to find entrepreneurial companies that can help it with its marketing.
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3 Tips for Marketers to Keep Earning Those Paychecks
Here’s 3 tips to help marketers prove their worth as companies continue to downsize marketing departments.
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Agencies
Subaru Winterfest Amplifies Experiential Side
Subaru has recharged the experiential side of its Subaru Winterfest tour which brings its activities to 12 mountains across the country.
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The Best Advertising and Marketing Jobs
Careercast.com releases its overview of the best advertising and marketing jobs in 2013.
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Agencies
“Unapologetic” Promotion Flames Controversy over SI’s Barbie Doll Issue
With Barbie about to appear in the 2014 Sports Illustrated swimsuit issue, a new promotion “unapologetic” is getting underway.
