Year: 2014
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Social
Amplifying the Value of Content With Social Distribution
Without distribution, even the best content is more likely than not to be lost in the clutter.
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Agencies
RPI vs. RFM: Real-Time Value in Software as a Service
Learn how a customer’s relationship, persona and intent can help SaaS marketers get a better profile of users.
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Agencies
Free Tattoo’s Anyone? Spike’s “Ink Master” Stages NY Event
Spike TV’s “Ink Master” added a mobile unit to an integrated program to promote Season 4. Spike’s brand exec, Frank Tanki gives us the details.
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Agencies
Don’t Miss the Early-Bird Special! Enter the 2014 PRO Awards by March 18!
You know you’re special! Get the recognition you deserve with a 2014 PRO Award.
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15 Reasons to Implement Predictive Analytics Now
Save money and time are two reasons to implement predictive analytics now and there are 13 more reasons to share.
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Social
10 Social Media Bloopers and Quick Fixes
Treating all social platforms the same and posting at the wrong time are two of 10 social media bloopers we all likely make. Here’s quick fixes.
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The New Customer First, Prospect Second Mindset
CVS is one company this author discusses that is going through real transition, moving from advertising and promotion to insights and action.
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Mobile
4 Market Leaders with the Courage to Embrace Technology
This report on four market leaders includes case studies each with advice for other marketers to follow.
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Agencies
Jameson Whiskey Seeks Luck of the Irish on St. Patty’s Day
Jameson is earning customer loyalty and having fun with a contest for bartenders in the run up to its favorite holiday: St. Patty’s Day
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Acquisition
Making Sense of Lead Gen Metrics and Your True ROI
Sure, you’re measuring your cost per lead. But are you really measuring the true effectiveness of your lead generation initiatives, across your entire enterprise?
