ValueClick Settlement Largest Under Can-Spam

Posted on by Chief Marketer Staff

Online advertiser ValueClick Inc. will pay a record $2.9 million to settle Federal Trade Commission charges that its advertising claims and e-mails were deceptive and violated federal law, the largest penalty ever awarded to resolve Can-Spam violations, according to the FTC.

For its part, ValueClick announced this settlement last month (Direct Newsline, Feb. 19).

The FTC also charged that ValueClick and its subsidiaries, Hi-Speed Media and E-Babylon failed to secure consumers

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