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How Marketers Can Approach the Rise in Facebook Advertising Costs
How brands can develop benchmarks for metrics on Facebook as the cost of CPMs continue to rise.
How brands can develop benchmarks for metrics on Facebook as the cost of CPMs continue to rise.
Check out these three useful marketing tools for B2B companies.
Before establishing a presence on a new social media platform, brands should consider the organization's business goals, bandwidth and audience.
If you’ve managed to score an invite to the club, here are a few tips for tackling the new social craze.
While some companies have chosen not to air expensive 30-second spots during the event, many are crafting social media campaigns to engage consumers in place of TV commercials.
Brands in the fast food category are exhibiting clever tactics in recent marketing campaigns.
We spoke with Kim McBee, Chief Marketing Officer and Senior Vice President of Customer Experience for Papa Murphy’s, about social media strategy, driving innovation and building an annual promotional calendar.
What some agency folks have to say about the potential sale of TikTok and what that means for marketers.
Following are ways in which marketers can use Instagram toward their ecommerce objectives.
Following are examples of how Mars' candy brands are communicating with consumers during the pandemic.