Five Technology Predictions for 2022
Technology predictions for 2022—from integrated data sets to virtual event platforms to marketing in the metaverse.
Technology predictions for 2022—from integrated data sets to virtual event platforms to marketing in the metaverse.
Here are four ways that brands investing in ecommerce can leverage new automation technologies to drive conversions.
CDPs help marketers manage data compliance in the face of consumer privacy laws, but they have other use cases as well.
Examples of brands leveraging QR codes with success.
The need for speed, the waning of third-party cookies and budget restrictions are behind what experts contend are among the martech trends to watch in 2021.
To compensate for being unable to meet the high demand for its products during the pandemic, Clorox turned to AI and chatbots.
Nearly two thirds of global marketers surveyed by the CMO Council in December and January said they plan to boost marketing spending in 2021.
Gartner research released this week suggests that budget cuts are looming, with 59 percent of marketing technology leaders expecting moderate to severe cuts.
Oracle added machine learning capabilities to its CX Unity product and Microsoft announced a new engagement insights feature for its CDP.
A conversation with Garnter analyst Mike McGuire about investment in martech stacks, the importance of data ethics and martech innovation in the COVID-19 era.
Click here to view the 2023 winners!