Topic | Martech

martech

5 Martech Ideas for Engaging Decision Makers

|  by Nadjya Ghausi

People want to brought into the conversation and engaged with, rather than just talked to. Here are five martech recommendations to make that happen.

Solving the Four Key Challenges of Today’s Advertisers

|  by Pehr Luedtke

New advances in intelligent media delivery—including improvements in data accuracy, personalization, optimization and measurement—have the potential to make advertising more effective than ever before.

Using Blockchain to Build Connections with Consumers

|  by Chris Prescher

With the automation that AI and IoT promise, the demand for transparent, secure and open means of exchange like blockchain will revolutionize commerce, security and the consumer experience at a profound level.

The Impact of AI on Brands

|  by Leesa Wytock

As AI begins to shape our daily lives, brands must consider how they shift their behaviors and interactions to meet customers’ evolving expectations.

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…

	
        

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