Martech
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MarTech
Five Ways to Use Text Analysis
Text analysis helping transform digital marketing strategies.
Here’s five ways it can help your team. -
Facts & Figures
Scalability Outweighs Martech Functionality for Retailers: Forrester
Scalability is the most important criteria for retailers when considering
martech investments, according to a new report from Forrester. -
Profiles & Campaigns
Integrated Marketing Automation Strategy Boosts Unanet’s ROI
A more cohesive marketing automation approach is helping B2B software firm Unanet improve lead management and scoring.
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Data & Analytics
Three Ways to Leverage Market Research in 2019
Market research is crucial for consumer insight, and the landscape is constantly evolving.
Here’s 3 things to consider to differentiate your brand in 2019. -
Acquisition
AR & VR: 4 Ways to Succeed in a New Reality
Mixed reality is taking a leading role in modern B2C and B2B marketing efforts.
Take a lesson in key takeaways from unique mixed reality implementations. -
MarTech
Too Much Martech: How Many Tools Do You Really Need?
Some research estimates the average organization uses 91 different martech
tools. Is your company a victim of martech bloat? -
CMO Q&A: Riskonnect’s Andrea Brody on B2B Software Marketing Challenges
CMO Andrea Brody shared the opportunities and challenges the
Atlanta-based firm faces in connecting with B2B decision makers. -
Mobile
How to Identify Mobile Ad Fraud
There are many forms of mobile ad fraud, ranging from click spam,
SDK spoofing and false impressions. The effects can be devastating. -
Facts & Figures
Increased Focus on Marketing Spurs Budget Growth in 2019: Survey
A higher priority on marketing is one of the top drivers of budget
growth at B2B tech companies, according to a new survey. -
Digital
CMS State of the Art: What You Need to Know in 2019
Looking to update your CMS in 2019?
Here’s a primer of what to consider before you buy.
