How Georgia-Pacific Uses Viewership Data to Measure Media Spend
Real-time reporting has upped Georgia-Pacific's optimization game and enhanced ROI.
Topic | Digital advertising
IAB Report: 69 Percent of Brands Have Taken Programmatic Advertising In-House
In an effort to gain more control over their first-party data, the majority of U.S. brands are taking programmatic in house.
Brand Marketing Strategies Are Shifting (Again) During the Pandemic
With COVID-19 cases rising, marketers are having to adjust their advertising spend once again.
IAB Survey: Connected TV Advertising and Navigating Uncertainty of 2020 Upfront
Digital advertising is rising, but upfronts are unpredictable. Here are several steps marketers can take to navigate the murky waters.
Programmatic Ad Spend Increasing: Three Strategies for Marketers During COVID-19 Recovery
Programmatic advertising spend has begun to show gradual signs of recovery--but marketers should keep these three strategies in mind.
Pinterest Uses Performance-Based Marketing Tools to Attract SMB and DTC Brands
How Pinterest is offering tools for performance-based marketers from small- and medium-sized businesses.
How to Captivate Customers by Using Video in Digital Ads
he benefits of using video far outweigh the risks when it comes to targeting an audience that increasingly consumes video content online.
Fighting Fraud in Programmatic Advertising—Four Tips
Programmatic advertising has changed the game for small and medium websites. What are the best practices to avoid fradulent practices?
Transitioning to Google Expanded Text Ads
Already accessible to advertisers, expanded text ads will become Google’s only form of text ad by early 2017.
