Google’s Take on a Post-Cookie Internet: What Marketers Need to Know
A blog post from Google offered some perspective (and a bit of confusion) about how it intends to approach online user tracking and consumer privacy when the cookie is no more.
A blog post from Google offered some perspective (and a bit of confusion) about how it intends to approach online user tracking and consumer privacy when the cookie is no more.
Walmart is building its own demand-side platform (DSP) for marketers to buy ad inventory.
While social media networks have banned President Trump’s accounts, other brands have chosen to pause media spend and update negative keyword lists.
Four criteria that marketers should consider when determining which channels will drive results in a world without digital identifiers.
Real-time reporting has upped Georgia-Pacific's optimization game and enhanced ROI.
In an effort to gain more control over their first-party data, the majority of U.S. brands are taking programmatic in house.
With COVID-19 cases rising, marketers are having to adjust their advertising spend once again.
Digital advertising is rising, but upfronts are unpredictable. Here are several steps marketers can take to navigate the murky waters.
Programmatic advertising spend has begun to show gradual signs of recovery--but marketers should keep these three strategies in mind.
How Pinterest is offering tools for performance-based marketers from small- and medium-sized businesses.
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