Topic | CRM

Responsive techniques allow designers to hide, stack, expand/collapse or modify content to optimize email content display

Words can barely describe the bizarre Comcast customer service phone call making the rounds on the Internet.

While existing laws in Canada indirectly covered email spam in some cases, CASL is the first law in the Great White North designed first and foremost to combat spam.

Many of us fail at successfully communicating our differentiation and inevitably lose business because prospects ‘just don’t get it’.

As fans worldwide cheer their favorite teams in the 2014 World Cup, global brands large and small are eagerly seizing the opportunity to market to a captivated audience.

In this special report, learn the secrets you need to know for effective email marketing, including: The latest issues surrounding deliverability B2B enewsletter trends Dos and don’ts for using video in email How mobile has influenced copy and subject lines And more! Complete the form to download the full report.  

Keeping your data clean can not only improve marketing ROI—it can help the environment as well.

A decrease in mailing frequency and a increased focus on modeling boosted National Geographic Society’s year-over-year response rates.

About 41% of total CRM software last year was driven by organizations that were looking to replace legacy systems or provide alternative, complementary functionality.

Sony's goal was to drive new credit card acquisition and increase loyalty program members. It found success with a potent mix of internal and social data.