2024 Edelman Trust Barometer: Rapid Innovation Leads to Public Distrust and Polarization

Posted on by Chief Marketer Staff

Edelman released its 2024 Trust Barometer, an annual survey examining societal indicators and trends that influence the public’s trust in government, business, media and NGOs. The data shows that more people feel innovation is being poorly managed, regardless of respondents’ age group, income level, gender or country. Read about the survey’s main points in coverage from CM sister pub PRNEWS. And in terms of establishing trust through social media, a contributed piece from founder and CEO of Media.com looks at how profile verification could help businesses rebuild credibility.


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