Avoiding Consumer Backlash: An Approach to Product Reputation Reviews
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by Chief Marketer Staff
Read how internal product reviews, competitive research and customer surveys that analyze a company’s offerings prior to launch can help determine how the marketplace will receive your products—and mitigate potential backlash, according to an article in PRNEWS.
In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.