Avoiding Consumer Backlash: An Approach to Product Reputation Reviews

Marketing-Friendly Features From Apple That Boost Engagement

June 2, 2023 by Chief Marketer Staff - Apple

How Car Sharing Company Turo Uses Personalization Tools for its App Experience

May 19, 2023 by Chief Marketer Staff - Personalization

Brands on Fire: How DoorDash and e.l.f. Beauty Leverage First-Party Data to Fuel Personalization

May 19, 2023 by Kaylee Hultgren - Consumer Data

INFOGRAPHIC: 51% of Pulse Survey Respondents Use Generative AI for Marketing

April 28, 2023 by Chief Marketer Staff - AI in Marketing

Tips for Marketers New to Data Clean Rooms in a Privacy-First Landscape

April 26, 2023 by Chief Marketer Staff - Consumer Data

INFOGRAPHIC: 27% of Marketing Departments Were Affected by Recent Layoffs

March 31, 2023 by Chief Marketer Staff - Marketing Staff

2023 Market Like a Mother Honorees Revealed

March 3, 2023 by Kaylee Hultgren - Market Like a Mother

Marketers on Fire: State Farm CMO Kristyn Cook

February 24, 2023 by Kaylee Hultgren - Super Bowl Campaigns

How Businesses Can Update the Public on the Progress of Their DEI Programs

February 17, 2023 by Chief Marketer Staff - DEI

The C-Suite Speaks: Cotopaxi, Esprit, TD Bank and Homedics Offer Career Advancement Tips

February 17, 2023 by Kaylee Hultgren - Brands on Fire

CMO Corner: A Chat With American Lung Association CMO Julia Fitzgerald

February 10, 2023 by Kaylee Hultgren - American Lung Association

Brands on Fire: TD Bank CMO on Sponsorship, Supporting Local Communities and CTV

February 2, 2023 by Kaylee Hultgren - Cause Marketing

The Digital Twin of the Customer (DToC) Approach to Data Collection

January 27, 2023 by Chief Marketer Staff - Customer Data Collection

How to Create a CRM Strategy Roadmap

January 20, 2023 by Chief Marketer Staff - CRM Strategy

Marketers on Fire: Homedics CMO Kristen D’Arcy

November 30, 2022 by Kaylee Hultgren - Marketers on Fire

How Budweiser’s World Cup Campaign Supports First-Party Data Collection

October 7, 2022 by Chief Marketer Staff - advertising

General Motors Partners With NBCU, Advances First-Party Data Strategy

September 30, 2022 by Chief Marketer Staff - Automotive Marketing

Twilio Survey: Top Consumer Pain Points When Dealing With Customer Support

September 30, 2022 by Kaylee Hultgren - customer engagement

How Tide’s Laundromat Franchising Business Gives It a Competitive Data Edge

September 2, 2022 by Chief Marketer Staff - Consumer Data

Liquid I.V.’s First National Brand Campaign Taps Legacy Media Channels and Media Mix Modeling

August 5, 2022 by Chief Marketer Staff - Advertising Campaign

Google Postpones Third-Party Cookie Phase-Out to Late 2024

July 29, 2022 by Chief Marketer Staff - Consumer Data Privacy

Four Chief Marketers Dish on Challenges and Opportunities Within Their Businesses

July 22, 2022 by Kaylee Hultgren - Chief Marketing Officer

Using Product Data to Enhance Omnichannel Growth for CPG Brands

July 2, 2022 by Chief Marketer Staff - Product Marketing

It’s Business—And It’s Personal: CDK Global CMO on Delivering Omnichannel Marketing

June 17, 2022 by Barb Edson