Brand Experiences
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Engagement
Reddit’s ‘Explorers Club’ Experience at Cannes Paid Homage to Memes, Redditors and Cultural Movements
Reddit’s activation at the 2022 Cannes Lions International Festival of Creativity was as playful and irreverent as it was informative.
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Engagement
Six Brand Experiences From San Diego Comic-Con
A photo tour of six can’t-miss activations from San Diego Comic-Con following its three-year hiatus.
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Events
Ghirardelli Turns Classic S’mores Up a Notch in its First Experiential Sampling Tour
How the brand’s flexible footprint charmed consumers across the country while capturing valuable shopper marketing data.
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Engagement
PHOTO TOUR: Cannes Lions International Festival of Creativity’s 2022 Return
A photo tour of some of the brand activations at Cannes Lions this year.
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Engagement
Not Just Another Pretty Booth: Paul Mitchell’s AR-Fueled Garden Activation
Paul Mitchell’s blooming, garden-themed activation at Ulta’s annual Beauty Field Leadership Conference was hard to miss.
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Events
SXSW 2022: How 15 Brands Activated In-Person Experiences
Standout in-person activations at SXSW 2022, from Cheetos, FX, HBO Max and others.
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Engagement
How B2B Marketers Are Converting Virtual Events Into IRL Experiences
B2B marketers are developing a new skill set: the ability to pivot a virtual event into a real-world physical experience.
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Engagement
Holiday Marketing: Six Valentine’s Day Brand Experiences
Valentine’s Day marketing activations, from Denny’s, Godiva, Tiffany & Co. and more.
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Engagement
Creative Brand Experiences at Super Bowl LVI in Los Angeles
Creative ideas from the big game’s in-person brand activations.
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Engagement
How Sephora Transformed Its House of Beauty Experience Into a Virtual Playground
A look at how Sephora transformed its flagship annual House of Beauty experience into a virtual playground.
