Brand Experiences
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Demand Gen
PHOTO TOUR: 12 Brand Experiences From the Governors Ball Festival in New York City
Take a photo tour of what was new and different this year at New York’s homegrown festival.
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Old Spice Brand VP Discusses ‘Men Have Skin Too’ Series, Experiences and Cause Marketing
We spoke with Old Spice about its latest campaign, how the brand is approaching experiences and its most recent cause marketing initiatives.
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Engagement
Lollapalooza 2021: Six Brand Experiences to Kick Off the Festival Season
A range of brands delivered experiences for the festival crowd that called to mind pre-pandemic environments.
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Events
French’s Taps Tom Colicchio to Get Consumers to Switch From Mayo to Mustard
A recent New York City pop-up from French’s mustard that complied with local dining restrictions and social distancing rules without compromising on design, engagement, creativity…or taste.
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Demand Gen
Natty Light Activates Art Piece Made of College Diplomas for Debt Relief
Anheuser-Busch brand Natural Light activated an art piece comprised of 2,600 physical diplomas of real college graduates.
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Demand Gen
How Chase, The Home Depot, e.l.f. Cosmetics and Corona Brought Experiences to Consumers’ Homes
The “reverse” activation trend, in which brands deliver experiences to consumers’ doorsteps, is a way to reach consumers during the pandemic.
