Topic | Brand Activation

Capital Group CMO Jaya Kumar takes us through strategy, planning and execution.

One-on-one conversations with local Mountain Dew customers led to local marketing and a turnaround in sales.

A new promotion from Stanley food and beverage containers challenges consumers to identify 40 films where its products have appeared over the past four-plus decades.

Anna Squibb, senior manager of integrated marketing communications, dairy foods, Land O’Lakes takes us behind the scenes.

Heather Balsley, svp of global marketing, mainstream brands, at IHG Hotels & Resorts takes us through the strategy and execution.

In support of a new esports sponsorship deal, Pringles has released 115 million cans across Europe with codes to win an exclusive Legacy skin.

Fifty passes will be up for grabs on Thursday for $500 each. Don't delay. There's only a 30-minute window to purchase one.

Hard work to develop solid measurement tactics combined with people power has landed Bacardi in the top echelon of Masters of Measurement marketers.

Kaling introduces the wine through a series of short and funny videos showing how hilariously difficult it would be to take three glasses of wine with her wherever she goes.

Crocs is using the tension between loyalists and those who find its shoes distasteful to grow sales and reach new customers.