segmentation

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  Profiles & Campaigns

  HP Improves ABM with Sales and Marketing Integration

  Breaking down data silos and better integrating sales/marketing processes
  is helping HP improve the company’s B2B targeting and segmentation.

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  Demand Gen

  Six Tips for Using ABM to Complement Your Demand Gen Strategy

  Eighty-five percent of marketers report a higher ROI with ABM over other
  marketing initiatives. When driven by strong data, the rewards can be huge.

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  MarTech

  Big Martech Changes Help DXL Engage Shoppers

  Better segmentation and an improved martech stack is helping Destination XL
  boost engagement with retail customers in-store and online.

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  Direct Marketing | Print

  Q&A: Budreski on LTV, B2B Engagement & Proving Marketing’s Worth

  Constant Contact’s Hannah Budreski on the challenges of engaging B2B prospects
  who don’t want to answer the phone and building the perfect marketing team.

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  Agencies

  Customer Segmentation Isn’t as Important as You Think

  Marketers often focus on customer segmentation at the expense of other factors such as experience and execution.

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  Acquisition

  British Airways Turns to Mum for Better Ecommerce

  Better data segmentation is helping British Airways connect with travelers visiting friends and family in India.