sales and marketing Archives

Marketers on Fire: Kelly Calabria, Chief Marketing and CSR Officer at Blue Cross Blue Shield, North Carolina

Our latest Marketers on Fire profile features Kelly Calabria, Chief Marketing and CSR Officer at Blue Cross Blue Shield of North Carolina, who examines three challenges her brand is facing in 2024.

Facts & Figures

Sales Teams Face 24 Percent Turnover Annually: Gartner

Your sales team may not be as happy as you think they are: New research finds
that 24 percent of inside sales people are actively looking for new jobs.

Profiles & Campaigns

Marketing and Sales Teams Move Closer at Mars Food

Marketing can’t stand apart from sales, which is why Mars Food is integrating its sales and marketing operations as a demand gen focused unit.

Facts & Figures

Sales and Marketing Pros Need Stronger Relationships: Report

B2B sales and marketing teams need to focus on building —and measuring— the strength of their relationships in target accounts, according to a new report.

Acquisition

3 Steps to Rewrite Your Organizational Structure and Meet Marketing Goals

Is the structure of your in-house marketing team getting in the way of
your goals? Get some tips for the right approach for your team.

Demand Gen

Sales and Marketing Integration: 5 Tips

Do your sales and marketing teams work well together? Here’s five tips for getting everyone on the same page to lift marketing ROI and conversion rates.

Data & Analytics

Why Sales Enablement Matters to Marketers

Think sales enablement is the sales manager’s job and not marketing’s responsibility? Wrong.

Acquisition

5 Ways Marketing Can Support Sales

How can marketing create more content that supports c-suite engagement and boosts sales? Here’s five tips.

Agencies

Taking Ownership of the Customer Journey to Improve B2B Sales

Many B2B firms struggle with today’s content-heavy sales process. Only 27% of the leads marketers send to sales teams are qualified; 79% don’t convert.