research Archives - Page 4 of 5

C-Suite Puts Emphasis on Customer Experiences: IBM Report

Experience, personalization and data are taking center stage in marketing, according to IBM’s latest Global C-suite report.

Data & Analytics

Siloed Data Stifling B2B Marketing Efforts: Survey

Siloed B2B data is the biggest challenge B2B marketers face when it comes to achieving their go-to-market goals, according to a new study from the Harvard Business Review (HBR).

Agencies

B2B Content Marketing Success Improves: Survey

Nearly 65 percent of B2B marketers feel their content marketing programs are more successful than a year ago, according to a new survey.

Agencies

Thought Leadership Significantly Impacts B2B Buying

The thought leadership content B2B buyers engage with in social media can have a tremendous impact on what they purchase, according to new research from LinkedIn and Edelman Digital.

Agencies

B2B Event Spending On Rise: Survey

Seventy percent of B2B marketers plan to spend more on events this year, according to a new survey from Certain.

Agencies

Be Informed to Connect with B2B Buyers: Forrester

To the surprise of no one, more than ever, B2B buyers want to do their own research, and increasingly, online ordering. For B2B sales reps, this means an ever-rising risk of displacement.

Agencies

Why Your Email Closing is as Important as Your Open Rate

The way you sign-off in your email signature could be just as important as the rest of your copy, according to a study by Boomerang.

Agencies

Beware of Fake Statistics in Marketing Hype

In a world where ‘post-truth’ was named Oxford English Dictionary’s word of the year, should marketers be challenging the claims and stats that surround us?