PepsiCo Archives - Chief Marketer

PepsiCo Talks Brand Lift, Programmatic, Measurement and Data Use Cases

How the beverage brand is adjusting to shifting consumer behaviors, leveraging programmatic and tapping into cultural moments to remain relevant.

Events

Brands on Fire: Pepsi CMO Todd Kaplan Shares Tips for Building Culturally-Relevant Experiences

Pepsi CMO Todd Kaplan shared tips and considerations for the experiential industry.

Data & Analytics

Marketers on Fire: PepsiCo Foodservice CMO Scott Finlow

We spoke with PepsiCo Foodservice CMO Scott Finlow about the company’s marketing priorities for 2022, new digital-first technologies and the role that sustainability and purpose play in the brand’s marketing strategies.

Data & Analytics

The Road to the C-Suite: Top Marketers Dish on What Makes a Modern CMO

The essential qualities and skills that aspiring CMOs should master along the road to the C-suite.