Optimization

• Agencies

  2012 PRO Award Winner: Arc Worldwide/ Leo Burnett for Nestle Purina, Pro Plan

  Arc Worldwide/Leo Burnett helped Pro Plan use the great dogs at Westminster to help prove a larger point: that inside every good dog is a great dog

• Agencies

  2012 PRO Award Winner: Catapult Action Biased Marketing for Mars Petcare

  Mars knows pet lovers and understands that they treat their pets like a member of the family. However, research showed that Walmart customers didn’t associate the store with pet care and felt that the store’s pet care selection was limited and often out of stock. Of the 90 million pet owners shopping at Walmart each week, less than 60% buy pet food at Walmart and less than 40% buy supplies, so there was a significant opportunity to capture market share.

• Agencies

  2012 PRO Award Finalist: Acosta Marketing Group for Wounded Warrior Project

  2012 PRO Award Finalist: Acosta Marketing Group for Wounded Warrior Project and the “Believe in Heroes Campaign” Best Cause-based Promotion.

• Agencies

  2012 PRO Award Finalist: Draftfcb for MilkPEP

  It’s hard to get adults to consume more milk. But Draftfcb and MilkPEP came back in 2011 with round 2 of promotions built around a home version of the milk conveyance grown-ups love: the caffe latte.

• Agencies

  2012 PRO Award Winner: SpyderLynk for Glamour Magazine

  To build awareness around its March issue, Glamour created additional mobile shopping experiences prior to the issue’s publication.

• Agencies

  2012 PRO Award Finalist: Alcone for LG MobileComm USA

  Cellular phone maker LG challenges the fastest thumbs in the nation every year in its annual LG U.S. National Texting Championship.

• Agencies

  2012 PRO Award Finalist: George P. Johnson for Cisco

  Cisco’s 2011 Global Sales Experience conference put social, mobile and interactive tools into the hands of some 22,000 company sales staff from 95 countries. Attendees could manage their agenda via mobile apps, unlock badges for consuming content, attend virtual sessions and even take part in an educational role-playing game, “A Matter of Time”.

• Agencies

  Draftfcb’s Integrated Take on CPG Promotions

  CPG promotions have grown way beyond trading stamps and FSIs, and agency Draftfcb aims to stay ahead of the wave of change in shopper behavior with social and mobile campaign integrations.

• Agencies

  Mobile Looms Large as Facebook Fights Branding Medium Label

  There’s a lot more news in Facebook-land than just its recently announced financial performance. Nestled within the company’s very first earning report and related management call are a number of gems regarding how marketers can best make use of changes the social network is planning. Want a hint? Think mobile, and think it a lot.

• Agencies

  U.S. Email Interaction Lags Behind Other Countries: Silverpop

  What does it take to get an American to open email marketing messages? A bit more effort on marketers’ parts than in other regions, according to a new study from Silverpop.