Mobile
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Agencies
Optimizing Mobile Apps for Lead Gen
Mobile apps are a huge opportunity for lead gen marketers, and those that aren’t optimizing their mobile presence to take advantage of these leads are missing out.
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Agencies
The Rise of Mobile Moment Advertising
The ability to cut through the chaos to connect with audiences at what is truly the right time translates to more efficient mobile campaigns and, overall, builds a stronger and more positive bond with audiences.
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Agencies
Why Online Video Autoplay is Killing Viewability
Mobile online video ads are turning off consumers because publishers are reverting to things like autoplay, no sound and short definitions of a view.
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Agencies
Mobile App Is Smooth Sailing for Princess Cruises
A mobile app is helping Princess Cruises’ passengers keep up with events on-ship—and helping the company collect a wealth of customer data and feedback.
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Agencies
Analytics are Key to Creating Marketing Apps People Love
Today, savvy app marketers need to engage their users with segmented, targeted marketing campaigns in order to reach the right customers at the right time.
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Agencies
Push Messages Aren’t Spam—How to Get it Right
With so many brands vying for users’ attention, push messages can be viewed as disruptive, irrelevant or spammy. But they can also spark engagement.
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Agencies
How Mobile Measurement is Changing Brand and Agency Relationships
Data and tech has enabled advertisers to engage with consumers in previously unimaginable ways, but it has also fostered a rift between agencies and brands.
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Agencies
4 Ways to Embrace Mobile Marketing Tech
Executives often fail to provide enough capital for mobile marketing initiatives, not realizing that apps are products.
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Agencies
The 5 Symptoms of Bad App Marketing
Unfortunately, many app marketers are still struggling to bring together the right insights and systems to provide the best possible experience.
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Agencies
Q&A: Toni White of Synchrony Financial on Branding and More
Synchrony Financial CMO Toni White has a unique perspective on what it take to launch a new brand to both the public and an internal team.
