Mobile

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  MarTech

  The Emergence of Location Intelligence Data

  The overwhelming penetration of smartphones into consumers’ hands and the availability of different layers of location data has changed the game for marketers.

• Mobile Paid Search Impressions Reach 21% in May, a New Record High

  According to the latest figures from Performics, mobile impression share of all paid search impressions reached a new record high in May, breaking the mark set in April. Growth in smartphone impressions drove the rise in May.

• Sports Vertical Sees Surge in Mobile Ad Spend and App Development in Q1 2012

  The sports vertical saw noticeable upticks in mobile ad spend and mobile application development in the first quarter of 2012, according to Millennial Media’s “Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T.)” report in June recapping the first quarter of 2012.

• Global Mobile Advertising Market: $5.3 Billion in 2011

  According to the IAB Mobile Marketing Center of Excellence in the U.S., IAB Europe and IHS Screen Digest, the global advertising market was valued at $5.3 billion in 2011. Asia-Pacific led the way with nearly 36 percent of this spending.

• Android Claims More Than Half of the U.S. Smartphone Market in April 2012

  According to the latest numbers from comScore, Google’s Android took control of more than half of the U.S. smartphone market in April. Meanwhile, more than half of U.S. smartphone subscribers used downloaded apps in April, while a third played games on their phones.