Martech Archives - Page 10 of 12

5 Tips for Striking a Balance in Ecommerce

As marketing teams strive to set a new bar for content and feature richness,
what can they do to protect ecommerce site performance in the process?

MarTech

4 Ways to Get Ready for the AI Revolution

What does AI mean for marketers? Besides new technology to learn, we will also have new, cutting-edge software to market. How do we cast the vision for a future that still seems like science fiction to the average user?

MarTech

GE Digital Stays on Top of Martech Trends

Neenu Sharma—a featured speaker at 5 Marketing Trends to Bet On in 2018—shares how GE Digital is shaping its martech strategy to engage audiences and boost ROI.

Technology

Five Tips on Getting More Value from Martech

A robust, integrated view of martech investments, roadmaps and best practices is needed to compete for limited customer attention, and grow revenue and market share.

Social

Bots Help American Eagle Outfitters Engage on Facebook Messenger

An interactive gift guide is the latest innovation in American Eagle Outfitters’ Facebook Messenger campaign to use bots to engage customers via social media.

MarTech

Platform Integration Improves UL’s Marketing Focus

Integrating numerous legacy platforms helped UL boost marketing performance and raise the profile of the department as a revenue generator.

Profiles & Campaigns

AI Helps JP Morgan Chase Boost Customer Engagement

Profiles & Campaigns

Staples’ Martech Roadmap

Creating a marketing technology roadmap helped Staples get a better picture of their customers and what was needed to improve their journey going forward.