Martech Archives - Page 11 of 12

Platform Integration Improves UL’s Marketing Focus

Integrating numerous legacy platforms helped UL boost marketing performance and raise the profile of the department as a revenue generator.

Profiles & Campaigns

AI Helps JP Morgan Chase Boost Customer Engagement

Profiles & Campaigns

Staples’ Martech Roadmap

Creating a marketing technology roadmap helped Staples get a better picture of their customers and what was needed to improve their journey going forward.

MarTech

Lenovo CMO Roman Outlines Marketing Challenges

Learn how tech brand Lenovo is humanizing its brand with personalizations and co-ventures like the “Jedi Challenges” augmented reality game.

Agencies

Automation Helps Vodafone Manage ROI Globally

Understanding your long- and short-term objectives is key when making marketing technology investments, says Joan Dowling of Vodafone.

Agencies

Reshaping the B2B Buyer Experience

When did lead generation become so clinical? Where’s the human touch in all of this—and what is the impact on the B2B buyer experience?

Agencies

Marketer vs. Machine: What Programmatic Media Means for CMOs

For those who transacted ad buys manually for years using spreadsheets and fax machines, the dawn of automated, programmatic media buying has been unsettling.

Agencies

Having the Right Resources is Key to Marketing Tech Success

Obtaining the resources for optimal implementation of marketing tech investments is a challenge for many marketing organizations.

What Springsteen Knew About B2B Marketing Automation

When Bruce Springsteen sang, “I just want someone to talk to – and a little of that human touch” he wasn’t talking about marketing automation, but he might as well have been.

Agencies

How Bots Degrade the Marketing Tool Ecosystem

Through impersonation, advanced persistent bots (APBs) can’t be accounted for—they simply blend in. They render critical business marketing tools ineffective.