Loyalty

• 

  Digital

  Retail Ho Ho Holidays: 3 Tips for Improving Sales

  Creating a retail holiday is an opportunity to inject growth into a brand, connect with customers
  during otherwise stagnant seasons and make an entire array of interactions shoppable.

• 

  Acquisition

  Stoli Pours on the Events and Loyal LGBTQ Consumers Imbibe

  Senior Brand Manager Lauren Longenecker takes us inside Stoli Vodka’s decades long strategy
  to authentically, not only market to LGBTQ people, but to earn their loyalty and trust.

• 

  Agencies

  What the Federal Government Can Learn from B2B Marketing

  To reach the right decision makers with the right message, politicians should to take a page out of the B2B marketing playbook. Here’s three strategies for them to consider.

• 

  Loyalty Marketing

  Blockchain: The Next Evolution in Loyalty Programs?

  Blockchain, the tech behind bitcoin, may help revolutionize loyalty programs. Here’s how.

• 

  Agencies

  There’s Room for Improvement in B2B Retention: Survey

  Only 61% of B2B marketers are satisfied with their current customer retention marketing efforts, according to a new research report.

• 

  Agencies

  DD Perks Teams Dunkin’ Donuts and New England Patriots

  Connecting football fans with the DD Perks loyalty program has benefitted both Dunkin’ Donuts and the New England Patriots.

• 

  Agencies

  Understanding Churn: Why Do Customers Unsubscribe?

  While the reasons for churning are as diverse and complex as each individual, knowing why it happens, and when it’s most likely to, can cut your churn rate down significantly.

• 

  Agencies

  Be Prepared for Consumer Complaints

  Marketers are more aware than ever about the need for monitoring consumer complaints—but there are still many violations that could have been prevented.

• 

  Agencies

  Using Data to Create B2B Brand Advocates

  The majority of ad spending still focuses on new customers, even though new measurable and targeted tactics gives us more ways to engage with customers than ever before.

• 

  Agencies

  Marketing Musts for Stronger Customer Relationships

  2016 is almost here. Is your brand ready to create strong customer relationships that will take your company into the new year and beyond?