Influencer Marketing Archives - Page 4 of 8

7 Digital Marketing Trends to Consider for 2020

What are biggest digital marketing trends for 2020? More—as in more influencer marketing,
more content, more video and more of what will get consumers engaged with your brand.

Acquisition

An Experiential Tour is Reframed with Big Goals

Success in Take 1 doesn’t always equate to success in Take 2. Here’s
how Santa Margherita winery plans to pull off its latest summer tour.

Acquisition

Building a Paid Influencer Program Delivers Thousands of New Members for Fabletics

Jennine Matthias, Fabletic’s director of influencer marketing, takes us on the journey to drive tens of thousands of new members through influencer programs.

Acquisition

Tips to Get the Most from Working with Gaming Influencers

The world of gaming influencers is still a relatively untapped resource, especially for
non-endemic brands looking to make deeper connections with their customers.

Acquisition

How to Find and Employ an Influencer Army

For brands that want to differentiate themselves from their competitors, brand ambassador programs can be a highly effective marketing strategy.

Acquisition

Move Over Celebs, Consumers Prefer Micro-Influencers

Micro-influencers may have smaller audiences, but they deliver big results when it
comes to impacting consumer decisions, according to a new survey.

Mobile

The Impact of Influencers on Hyper-Casual Gaming

While still a new frontier, influencer marketing has quickly become an big
part of a hypercasual game marketer’s acquisition strategy.

Acquisition

AXE and Cizzorz Ask Video Gamers to Bring it On!

AXE adds a contest to its roster of marketing initiatives to help teens
feel confident in who they are, quirks and all.

Social

The Key to Influencer Marketing Success

Giraffe Manor found influencer marketing success by partnering with Gypsea Lust.
How can your brand choose the right influencer as their champion?

Acquisition

Is the Sleep Number Smart Bed the Top Pick of the NFL Draft?

Last year Sleep Number inked a deal with the NFL and launched a new line of smart beds. The combination created one of the most expansive campaigns on the NFL’s sponsorship roster. Sleep Number CMO weighs in.