Influencer Marketing Archives - Page 4 of 7

Move Over Celebs, Consumers Prefer Micro-Influencers

Micro-influencers may have smaller audiences, but they deliver big results when it
comes to impacting consumer decisions, according to a new survey.

Mobile

The Impact of Influencers on Hyper-Casual Gaming

While still a new frontier, influencer marketing has quickly become an big
part of a hypercasual game marketer’s acquisition strategy.

Acquisition

AXE and Cizzorz Ask Video Gamers to Bring it On!

AXE adds a contest to its roster of marketing initiatives to help teens
feel confident in who they are, quirks and all.

Social

The Key to Influencer Marketing Success

Giraffe Manor found influencer marketing success by partnering with Gypsea Lust.
How can your brand choose the right influencer as their champion?

Acquisition

Is the Sleep Number Smart Bed the Top Pick of the NFL Draft?

Last year Sleep Number inked a deal with the NFL and launched a new line of smart beds. The combination created one of the most expansive campaigns on the NFL’s sponsorship roster. Sleep Number CMO weighs in.

Social

Lenovo Turns to Influencers for B2B Workstation Promotion

Lenovo is tapping influencers to reach key B2B verticals like
entertainment and oil and gas for its workstation products.

Acquisition

4 Tips for Successful and Authentic Influencer Programs

Spending on influencers is on the rise. Sky Zone CMO Josh Cole has fine-tuned
the process through years of experience.

Demand Gen

IBM’s B2B Influencers Need Authenticity

IBM is a respected company with a legacy, and staying authentic to that core is crucial, even for its influencers, says CMO Michelle Peluso.

Acquisition

NAD Recommends Ad Claims from Influencer Platform Ahalogy be Discontinued

As interest in influencer marketing skyrockets, so too does the
competition for clients by influencer marketing platforms.

Social

6 Tips for Choosing the Right B2B Influencer

If your brand is in the market for a B2B influencer, you probably can’t afford
a big celebrity. But chances are, you don’t need one anyway.