Gamification

• 

  Events

  Brands on Fire: ~Pourri Taps NFC Technology, Gamified Experiences and Poo-Puns to Woo Consumers

  We spoke with ~Pourri CMO Shawn Patel about its SXSW success, the brand’s marketing journey, his strategy for growth, and building a digital community.

• 

  Demand Gen

  State Farm Head of Marketing on Brand Building Tips for Gen Z, Gamification and Experiential Activations

  State Farm’s Head of Marketing Alyson Griffin provides tips on building brand awareness, meeting Gen Z consumers where they are and creating experiential activations that stand out from the competition.

• 

  Data & Analytics

  What Marketers Need To Know About Gaming Consumers

  Insights and research marketers can use for gaming-focused campaigns.

• 

  Acquisition

  Stanley Thermoses Appeared in Iconic Films: Can You Name Them?

  A new promotion from Stanley food and beverage containers challenges consumers
  to identify 40 films where its products have appeared over the past four-plus decades.